Chapter IV: Weak and Strong Ties in Social Network
B.2 Continuous distributions
From the proof of Proposition 16 we know that when๐is fixed๐behaves as๐(ln๐พ). Now, let us transform the first term into a more clear form
๐ข(๐) โ๐ =
๐๐
๐๐ + (1โ๐)๐ โ๐
โ
๐๐โ(1โ๐)๐ ๐๐+(1โ๐)๐
1โ๐ ๐
๐ 1โ๐
๐
๐ +1
โ๐(๐พ ๐)
As๐ โ โand๐ > 1
2, ( (1โ๐)/๐)๐ โ0. Suppose( (1โ๐)/๐)๐ =๐then ๐๐
๐๐ + (1โ๐)๐ โฅ 1โ๐
and
๐๐โ(1โ๐)๐ ๐๐+(1โ๐)๐
1โ๐ ๐
๐ 1โ๐
๐
๐ +1
โค ๐
๐+1
โค ๐ . From the proof of Theorem 16๐ =๐(๐พ). Hence,
๐ข(๐) โ๐ โฅ 1โ๐โ2๐โ๐(๐พ ๐) =1โ๐โ๐(๐พln๐พ).
It means that as๐ โ โ,๐ข(๐)goes to its maximal value as๐ถ( (1โ๐)/๐)๐ยท๐ โ 0, which is quicker than ( (1โ๐)/๐)๐ ๐, for any๐ < 1. Also, as optimal๐โincreases then absorbing beliefs are further away from 1/2.
the world is never fully revealed if signals have bounded strength. To prove this, we look at what are the expected loss and gain, when the social planner chooses a price ๐๐ก โ 1. As we do not know the exact formula for the expected utility function, we first bound the expected gain in the public belief and then translate it to the expected utility gain. The latter one uses the fact that๐ข(๐) is convex and the absolute value of its derivative is less than 1.
Bounded private signals
Suppose without loss of generality that the modified LR satisfies ๐/(1โ ๐) โฅ
๐๐ก
(1โ๐๐ก)๐๐ก
โฅ 1/2, so the ๐ป๐๐ โ state is more likely and we are still in the learning period (less than๐/(1โ๐)). Given this, the total modified belief of agent๐ก will be in the interval
๐๐ก (1โ ๐๐ก)๐๐ก
ยท 1โ๐ ๐ ;
๐๐ก (1โ ๐๐ก)๐๐ก
ยท ๐ 1โ๐
.
In order to get the final modified likelihood-ratio equal to๐ฆin the interval above we need
๐๐ป(๐ฅ)
๐๐ฟ(๐ฅ) =๐ฆยท (1โ ๐๐ก)๐๐ก ๐๐ก
ยท
Before we calculate the expected loss and the expected gain from the price ๐๐ก we need a few more facts.
Note 40. The public belief and the corresponding likelihood ratio satisfy the follow- ing relation
๐๐ก = ๐๐ก 1+๐๐ก
ยท
Furthermore, if the total belief ๐๐ก > 1/2 and agent๐ก takes the action 0, then the expected loss is ๐๐กโ (1โ๐๐ก) =2๐๐กโ1.
The following lemma helps us understand how the change in the LR translates to the change in the public belief.
Lemma 41. If๐๐ก+
1=๐๐ก(1+๐ฟ) then ๐๐ก+
1โ ๐๐ก =๐ฟ ๐๐ก(1โ ๐๐ก) +๐(๐ฟ(1โ๐๐ก)).
Proof of Lemma 41. By the definition of the likelihood ratio ๐๐ก
1โ ๐๐ก
=๐ฅ ๐๐ก+
1
1โ ๐๐ก+
1
=๐ฅ(1+๐ฟ), then
๐๐ก+
1โ ๐๐ก = ๐ฅ+๐ฅ ๐ฟ 1+๐ฅ+๐ฅ ๐ฟ
โ ๐ฅ
1+๐ฅ
= ๐ฅ ๐ฟ
(1+๐ฅ) (1+๐ฅ+๐ฅ ๐ฟ)
= ๐ฟ ๐๐ก(1โ๐๐ก)
(1โ ๐๐ก+๐๐ก) (1โ ๐๐ก+๐๐ก(1+๐ฟ))
=๐ฟ ๐๐ก(1โ๐๐ก) +๐(๐ฟ(1โ ๐๐ก)).
Furthermore, the following relation is satisfied between the PDFs of the likelihood ratio (L. Smith and Sรธrensen, 2000)
๐๐ป(๐ฅ) =๐ฅ ๐๐ฟ(๐ฅ). Therefore,
๐น๐ป(๐ฅ) =
โซ ๐ฅ
1โ๐ ๐
๐๐ป(๐ฆ)๐๐ฆ
=
โซ ๐ฅ
1โ๐ ๐
๐ฆ ๐๐ฟ(๐ฆ)๐๐ฆ
โค ๐ฅ ๐น๐ฟ(๐ฅ)
(B.1)
These facts help us prove one of the main results, that if private signals are bounded then the full revelation of the underlying state is not possible, unless๐ฟ =1.
Proof of Theorem 18. Let us start with the expected loss which is equal to
โซ ๐ ๐
2 ๐ฅ
๐๐ก 1โ๐๐ก
1+๐ฅ ๐๐ก
1โ๐๐ก
โ1
!
(๐๐ก๐๐ป (๐ฅ) + (1โ ๐๐ก)๐๐ฟ(๐ฅ))๐๐ฅ
โฅ ๐
1๐๐ก
๐น๐ป
1โ๐๐ก ๐๐ก
๐๐ก
โ๐น๐ป
1โ๐ ๐
+ (1โ ๐๐ก)
๐น๐ฟ
1โ ๐๐ก ๐๐ก
๐๐ก
โ๐น๐ฟ
1โ๐ ๐
=๐
1
๐๐ก๐น๐ป
1โ ๐๐ก ๐๐ก
๐๐ก
+ (1โ ๐๐ก)๐น๐ฟ
1โ๐๐ก ๐๐ก
๐๐ก ,
where๐ = (1โ๐)/๐, ๐ = (1โ ๐๐ก)๐๐ก/๐๐ก and๐
1gets arbitrary close to 1 as ๐๐ก goes to 1. Notice that we can make(1โ๐๐ก)๐๐ก/๐๐กas close to(1โ๐)/๐as we want, which is the lowest value for the likelihood ratio.
Now let us find the expected gain. Remember that the modified public belief is ๐๐ก/( (1โ ๐๐ก)๐๐ก). Hence we get the following expressions for ๐๐ก+
1/(1โ ๐๐ก+
1) ๐๐ก+
1
1โ ๐๐ก+
1
= ๐๐ก 1โ ๐๐ก
ยท
1โ๐น๐ป (
1โ๐๐ก)๐๐ก
๐๐ก
1โ๐น๐ฟ (
1โ๐๐ก)๐๐ก
๐๐ก
if player๐ก buys the new product (random walk goes up) and
๐๐ก+
1
1โ๐๐ก+
1
= ๐๐ก 1โ๐๐ก
ยท ๐น๐ป
(
1โ๐๐ก)๐๐ก
๐๐ก
๐น๐ฟ (
1โ๐๐ก)๐๐ก ๐๐ก
if she does not (random walk goes down). Here, underline and overline represent possible LRs that can result from the current public belief๐๐กand price๐๐กdepending on the action of player๐ก.
As utility function on [0.5,1] is convex and symmetric around 0.5 we know that expected gain is less than๐ข(๐๐ก+
1) โ๐ข(๐๐ก)(as if we go up with probability 1). Which in its turn is less than๐๐ก+
1โ๐๐กas๐ขis also above 45 degree line and at 1 is equal to 1. In order to calculate the latter we should find(๐๐ก+
1/(1โ ๐๐ก+
1)). We are thinking about(1โ ๐๐ก)๐๐ก/๐๐ก as a point close to the left end of the domain of๐น๐ป and๐น๐ฟ, so in the following calculation we are using notation๐= (1โ ๐๐ก)๐๐ก/๐๐ก.
๐๐ก+
1
1โ ๐๐ก+
1
= ๐๐ก 1โ ๐๐ก
ยฉ
ยญ
ยญ
ยซ 1โ๐น๐ป
(
1โ๐๐ก)๐๐ก ๐๐ก
1โ๐น๐ฟ (
1โ๐๐ก)๐๐ก
๐๐ก
ยช
ยฎ
ยฎ
ยฌ
โค ๐๐ก 1โ๐๐ก
1โ๐
2๐น๐ฟ(๐)) (1+๐น๐ฟ(๐) +๐(๐นโ2(๐))
= ๐๐ก 1โ ๐๐ก
(1+๐น๐ฟ(๐) (1โ๐
2) +๐(๐น2
๐ฟ(๐))) where๐
2 > 0 is a constant comes from (B.1). And hence, ๐ฟ(๐๐ก+
1โ ๐๐ก) โค๐ฟ
๐น๐ฟ(๐) (1โ๐
2) (1โ ๐๐ก) ๐๐ก
+๐(๐น2
๐ฟ(๐))
= ๐น๐ฟ(๐) (๐ฟ(1โ ๐๐ก+๐๐ก๐
2โ๐
2)) ๐๐ก
+๐(๐น2
๐ฟ(๐)). Comparing it to๐น๐ฟ(๐) ( (1โ๐ฟ) (1โ๐๐ก+๐๐ก๐
2))๐
1tells us that for ๐๐ก โ1 coefficient ๐ฟ(1โ๐๐ก+ ๐๐ก๐
2โ๐
2)/(๐๐ก)goes to 0 whereas the other one goes to(1โ๐ฟ)๐
2 > 0.
Unbounded private signals
Now we are going to consider an example of unbounded private signals. This is the only situation, when it is appropriate to talk about the asymptotic speed of learning, as in other cases the public belief does not converge to 0 or 1. The second main result is Theorem 19, which says that the optimal prices,๐๐ก, are bounded away from 0 and
โ and that it is optimal to choose a positive price, ๐๐ก > 1, when the public belief is high enough. We need to assume that ๐๐ก is high due to the lack of information about๐ข and its derivative. As we mentioned above, if we use the results from the numerical calculation, it can be generalized for ๐๐ก โฅ 1/2.
One of the corollaries is that we indeed have the asymptotic learning and the asymptotic speed of learning is also significantly increased, due to taxation of the good that is more likely to be better. The situation when ๐๐ก < 1/2 is symmetric.
Recall that the CDFs of the likelihood ratios are ๐น๐ป(๐ฆ)=P
๐๐ป(๐ ) ๐๐ฟ(๐ ) โค ๐ฆ
๐ =๐ป๐๐ โ
= ๐ฆ2 (1+๐ฆ)2 ๐น๐ฟ(๐ฆ) =P
๐๐ป(๐ ) ๐๐ฟ(๐ ) โค ๐ฆ
๐ =๐ฟ ๐๐ค
= ๐ฆ2+2๐ฆ (1+๐ฆ)2, for๐ฆ โ [0,โ].
Proof of Theorem 19. Recall that if we apply non zero price ๐๐ก then we have the expected loss due to non optimal actions and the expected gain from bigger expected increase in public belief ๐๐ก+
1. We start with the former one.
Suppose we have a public belief ๐๐กand a price at this period is ๐๐ก. As was stated in the Section 3.1, agent๐กis going to buy the new productiff
๐๐ก (1โ ๐๐ก)๐๐ก
ยท ๐๐ป(๐ฅ) ๐๐ฟ(๐ฅ) โฅ 1.
Notice, that a player ๐ก will take a non optimal action only if her likelihood belief with price ๐๐ก is less than 1 and her likelihood belief without the price is above 1.
More formally private likelihood ratio can take the following values (1โ ๐๐ก)๐๐ก
๐๐ก
โฅ ๐๐ป(๐ฅ)
๐๐ฟ(๐ฅ) โฅ 1โ๐๐ก ๐๐ก
If a person๐ก gets a private likelihood belief in this interval and her total likelihood (without accounting for the price) is equal to ๐ฆ then the loss, due to taking a non
optimal action, is equal to
2๐ฆ 1+๐ฆ
โ1.
Therefore, expected loss๐(๐๐ก, ๐๐ก) has the following form ๐(๐๐ก, ๐๐ก) =
โซ ๐
๐
ยฉ
ยญ
ยซ
2๐ฅ(1โ๐๐ก)
๐๐ก
๐ฅ(1โ๐๐ก)
๐๐ก
+1
โ1ยช
ยฎ
ยฌ
(๐๐ก๐๐ป(๐ฅ) + (1โ๐๐ก)๐๐ฟ(๐ฅ))๐๐ฅ
โค 2๐๐ก
๐๐ก+1
โ1 โซ ๐
๐
(๐๐ก๐๐ป (๐ฅ) + (1โ ๐๐ก)๐๐ฟ (๐ฅ))๐๐ฅ
=
๐๐กโ1 ๐๐ก+1
๐๐ก
๐น๐ป
(1โ๐๐ก)๐๐ก ๐๐ก
โ๐น๐ป
1โ๐๐ก ๐๐ก
+ + (1โ ๐๐ก)
๐น๐ฟ
(1โ๐๐ก)๐๐ก ๐๐ก
โ๐น๐ฟ
1โ๐๐ก ๐๐ก
! ,
where๐= (1โ๐๐ก)
๐๐ก and๐ = (1โ๐๐ก)๐๐ก
๐๐ก . After pluging in the expressions for๐น๐ we get ๐(๐๐ก, ๐๐ก) = ( (โ1+๐๐ก)2๐2
๐ก(1โ ๐๐ก)2) (๐๐ก+ ๐๐ก โ๐๐ก๐๐ก)2 ยท
Now let us go to the expected gain term. Suppose that in period๐ก the public belief ๐๐ก > 1/2 is high enough. If there is no price, ๐๐ก = 1, then the public belief in the next period goes to either๐or๐depending on the action of player๐ก(buying the new and the old products correspondingly). And if we apply a price ๐๐ก then the public belief in the next period goes to๐0and๐0correspondingly
๐= 2โ ๐๐ก 3โ2๐๐ก
, ๐= ๐๐ก (1+2๐๐ก), ๐0= (2๐๐ก(1โ๐๐ก) +๐๐ก)
(2๐๐ก(1โ๐) +1) , ๐0= ๐๐ก๐๐ก (๐๐ก +2๐๐ก)
As the public belief is a martingale then in expectation it does not move. This means, that the expected gain is equal to the distance between two chords that connect๐ข(๐), ๐ข(๐) and๐ข(๐0), ๐ข(๐0) at point ๐๐ก. This is depicted in Figure B.1. In other words, the expected gain is equal to the distance between ๐ and ๐0, where๐ belongs to the chord๐ข(๐), ๐ข(๐)and๐0to the chord๐ข(๐0)๐ข(๐0)and their๐-coordinate is ๐๐ก. So the distance between๐0and๐ is alongside the๐ฆ-coordinate.
Let us calculate this distance. Denote by๐ฆ๐and๐ฆ๐-๐ฆ-coordinates of๐and๐. Notice, that the๐ฆ-coordinate of๐0and๐0are equal to ๐ฆ๐+๐
1(๐0โ๐) and๐ฆ๐โ๐
1(๐0โ ๐) where๐
1, ๐
1are some constants that are in [๐ข0(๐), ๐ข0(๐0)]and [โ๐ข0(๐0),โ๐ข0(๐)].
Where๐and๐0are the๐ฆ-coordinates of point๐๐กon the cords๐ข(๐)๐ข(๐)and๐ข(๐0)๐ข(๐0)correspondingly.
Figure B.1: The expected gain induced by the cost.
๐ =๐ฆ๐+ ๐ฆ๐โ๐ฆ๐ ๐โ๐
(๐๐กโ๐) ๐0=๐ฆ๐โ๐
1(๐0โ๐) + ๐ฆ๐โ ๐ฆ๐+๐
1(๐0โ๐) +๐
1(๐0โ๐) ๐0โ๐0
(๐โ๐0). Pluging in the expressions for๐, ๐, ๐0, ๐0gives us the following formula
expected gain(๐๐ก, ๐๐ก) =๐0โ๐ = ( (2๐
1(โ1+๐๐ก) (โ1+ ๐๐ก)2๐2
๐ก) ( (3โ2๐๐ก) (๐๐ก+๐๐กโ๐๐ก๐๐ก)2))โ
โ (2๐
1(โ1+๐๐ก)๐๐ก(โ1+๐๐ก)2๐2 ๐ก) ( (1+2๐๐ก) (๐๐ก+๐๐กโ๐๐ก๐๐ก)2) + + ( (โ1+๐๐ก) (โ1+ ๐๐ก)2๐2
๐ก(โ1โ3๐๐ก+2(โ1+๐๐ก)๐๐ก) (๐ฆ๐โ๐ฆ๐)) (๐๐ก+ ๐๐กโ๐๐ก๐๐ก)2 =
= (โ1+๐๐ก) (1โ๐๐ก)2๐2 ๐ก
(๐๐ก+ ๐๐ก โ๐๐ก๐๐ก)2
2๐
1
3โ2๐๐ก
โ 2๐
1๐๐ก 1+2๐๐ก
โ (1+3๐๐กโ2(โ1+๐๐ก)๐๐ก) (๐ฆ๐โ๐ฆ๐))
.
Denote by๐the terms in the parenthesis ๐(๐๐ก, ๐๐ก)=
2๐
1
3โ2๐๐ก
โ 2๐
1๐๐ก 1+2๐๐ก
โ (1+3๐๐กโ2(โ1+๐๐ก)๐๐ก) (๐ฆ๐โ๐ฆ๐))
.
Notice, that ๐ฆ๐ โฅ ๐ฆ๐ as๐is closer to 1 than๐is to 0 for๐๐ก โฅ1/2 2โ ๐๐ก
3โ2๐๐ก
โ
1โ ๐๐ก 1+2๐๐ก
= 2๐๐กโ1
(3โ2๐๐ก) (1+2๐๐ก) โฅ 0.
Let us now compare the expected gain and the expected loss due to the price๐๐ก.We do this by subtracting the former one by the latter and taking the discount factor into account
๐ฟ
1โ๐ฟexpected gainโexpected loss= (โ1+๐๐ก) (1โ ๐๐ก)2๐2
๐ก
( (๐๐ก +๐๐กโ๐๐ก๐๐ก)2 ยท ๐ฟ
1โ๐ฟ 2๐
1
3โ2๐๐ก
โ 2๐
1๐๐ก 1+2๐๐ก
โ (1+3๐๐กโ2(โ1+๐๐ก)๐๐ก) (๐ฆ๐โ๐ฆ๐)
โ (๐๐กโ1)
=
= ๐ฟ
1โ๐ฟ
๐(๐๐ก, ๐๐ก) โ๐๐ก+1
ยท (โ1+๐๐ก) (1โ ๐๐ก)2๐2 ๐ก
( (๐๐ก+๐๐กโ๐๐ก๐๐ก)2
We can see that the sign of this expression is defined by the parenthesis and ๐๐กโ1 terms.
Suppose that the expression in the parenthesis is positive for some ๐๐ก > 1 (and ๐๐ก โ{0,1})
๐ฟ 1โ๐ฟ
2๐
1
3โ2๐๐ก
โ 2๐
1๐๐ก 1+2๐๐ก
โ (1+3๐๐กโ2(โ1+๐๐ก)๐๐ก) (๐ฆ๐โ๐ฆ๐)
โ (๐๐กโ1) > 0 (B.2) Then๐0โ๐is positive as the sign here is defined by this parenthesis and (๐๐กโ1). If we now make๐less then 1, the expression above will increase and๐๐กโ1 will become negative, which will make the expected gain also negative. Therefore, if (B.2) holds for some๐๐ก > 1 then the optimal๐โ
๐ก is not less than 1.
Now let see whether there exists ๐๐ก > 1 which gives higher utility than ๐๐ก =1 for high enough ๐๐ก. As we said before, it is enough to show that (B.2) holds for some ๐๐ก > 1. The main challenge here is that we do not the utility function๐ข and how convex it is.
Still, we can say the following: ๐ฆ๐โ ๐ฆ๐ < ๐
1(๐ โ๐) < ๐
1/3 and ๐
1 < ๐
1. This means that for ๐๐ก close enough to 1
๐(๐๐ก, ๐๐ก) >
2๐
1
3โ2๐๐ก
โ 2๐
1๐๐ก 1+2๐๐ก
โ (1+3๐๐กโ2(โ1+๐๐ก)๐๐ก)๐
1
3 )
.
For๐๐ก =1 this function is increasing in ๐๐ก and at๐๐ก =1 it is 0. The expected loss is also 0 for๐๐ก =1. But as the bounds for๐ฆ๐โ๐ฆ๐and๐
1are not tight,๐ >0 at 1. As ๐andโ(๐๐กโ1) are also continuous functions of๐๐ก there exists a threshold ๐such that for any ๐๐ก > ๐the expected gain is positive for some๐๐ก =1+๐. In other words, there exists ๐๐ก > 1 such that it is better to choose than ๐๐ก = 1 for ๐๐ก high enough.
Moreover, if we use tighter constraints that we get from section 3.4 we can see that it holds for ๐๐ก > 1/2.
Furthermore, there exists neighborhoods of 0 andโ such that the optimal ๐โ
๐ก does not lie in them for any๐๐ก.
Let us start with 0
๐(๐๐ก,0) = 2๐
1
3โ2๐๐ก
โ (1+2๐๐ก) (๐ฆ๐โ ๐ฆ๐)
โฅ 2๐
1
3โ2๐๐ก
โ (1+2๐๐ก)๐
1
3 , where the inequality comes from the fact that (๐ฆ๐ โ ๐ฆ๐) โค ๐
1(๐ โ ๐) โค ๐
1/3. Furthermore,
2 3โ2๐๐ก
> 1+2๐๐ก 3
,
as(3โ2๐๐ก) (1+2๐๐ก) โค4.Thus, for๐ in some neighborhood of 0๐(๐๐ก, ๐) > 0 and ๐โ1< 0. Hence, there exists๐ >0 such that ๐โ > ๐.
Also, it is obvious that for high enough ๐๐ก, ๐(๐๐ก, ๐๐ก) is negative. There is another case when ๐0 jumps to the right side of 1/2 such that ๐ฆ0
๐ becomes higher than ๐ฆ๐. Then we have a bit different expression for๐0
๐0=๐ฆ๐+๐
1(๐0โ (1โ๐)) + ๐ฆ๐โ๐ฆ๐+๐
1(๐0โ๐) โ๐
1(๐0โ (1โ๐)) ๐0โ๐0
(๐โ๐0). And hence,
๐0โ๐โexpected loss(๐๐ก, ๐๐ก) = (โ1+ ๐๐ก)2 (๐๐ก +๐๐กโ๐๐ก๐๐ก)2
2๐
1(โ1+๐๐ก)๐2 ๐ก
(3โ2๐๐ก) + + ๐1๐๐ก(โ2๐๐ก(1+ ๐๐ก) +๐๐ก(โ1+2๐2
๐ก)) 1+2๐๐ก
+ (โ1+๐๐ก)๐2
๐ก(โ1โ3๐๐ก+2(โ1+๐๐ก)๐๐ก)ร
ร (๐ฆ๐โ๐ฆ๐)) โ (๐๐กโ1)2๐2
๐ก
! .
Define the term in the big parenthesis by๐0(๐๐ก, ๐๐ก)and notice that ๐0(๐๐ก, ๐๐ก) โค 2๐
1(๐๐กโ1)๐2
๐ก + ๐
1๐๐ก ยท๐๐ก(2๐2
๐ก โ1) 2
โ (๐๐กโ1)2๐2
๐ก
! .
If we look at this as a function of๐๐ก then it is a downward looking parabola, which implies that for ๐๐ก high enough ๐0is negative and, as a consequence, the expected gain is smaller than the expected loss. Thus, ๐๐กdoes not go toโas๐๐ก increases.
Therefore there exist๐ > 1 such that๐โ < ๐. This concludes the proof.
Proof of Corollary 20. This is an implication of two facts. The first one is that prices are bounded, so it is impossible to stop aggregating information. And second, public belief is a martingale and hence, converges. For more details see (L. Smith and Sรธrensen, 2000).
Proof of Corollary 21. Suppose at time ๐ก the likelihood ratio is ๐๐ก and ๐ = ๐ป๐๐ โ. Let us calculate๐๐ก+
1when agent๐ก buys the new product with price๐ ๐๐ก+
1=๐๐กยท
1โ๐น๐ป
๐ ๐๐ก
1โ๐น๐ฟ
๐ ๐๐ก
=๐๐ก
2 ๐ ๐๐ก
+1)
=2๐+๐๐ก.
This means that when everybody start taking the same correct action instead of adding 2 to the๐ฟ ๐ we going to add 2๐. Therefore, the convergence speed increases in๐ times.
A p p e n d i x C