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LAMPIRAN
Lampiran 1. Frekuensi Jawaban Responden
Pekerjaan
210 83.8 83.8 95.6
6 2.4 2.4 96.0
16 6.5 6.5 1.8
11 4.5 4.5 8.4
2 .8 .8 8.9
1 .4 .4 9.8
1 .4 .4 .5
1 .4 .4 1.3
2 .8 .8 100.0
250 100.0 100.0
Pelajar/Mahasiwa PNS
Karyawan Swasta Wiraswasta Pegawai BUMN Ibu Rumah Tangga Guru
Pensiunan Belum Bekerja Total
Valid
Frequency Percent Valid Percent
Cumulative Percent Umur
230 91.7 91.7 91.7
17 7.
1
7.1 7.1
2 0.8 0.8 97.3
1 0.4 0.4 100.0
250 100.0 100.0
17 - 21 Tahun 21 - 25 Tahun 26 - 30 Tahun 31 - 40 Tahun Total
Valid
Frequency Percent Valid Percent
Cumulative Percent Jenis Kelamin
101 40.5 40.5 40.5
149 59.5 59.5 100.0
250 100.0 100.0
Pria Wanita Total Valid
Frequency Percent Valid Percent
Cumulative Percent
X1.3
31 12.4 12.4 12.4
74 29.5 29.5 41.9
56 22.3 22.3 64.2
49 19.3 19.3 83.5
31 16.5 16.5 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent X1.2
16 6.4 6.4 6.4
43 17.1 17.1 23.5
58 23.1 23.1 46.6
75 29.9 29.9 76.5
59 23.5 23.5 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent X1.1
13 5.2 5.2 5.2
53 21.1 21.1 26.3
44 17.5 17.5 43.8
93 37.1 37.1 80.9
48 19.1 19.1 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent
X3.1
15 .6 .6 .6
50 19.9 19.9 25.9
65 25.9 25.9 51.8
7 8
31.1 31.1 82.9
43 17.1 17.1 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent X2.3
10 4 4 4
37 14.7 14.7 18.7
50 19.9 19.9 38.6
88 35.1 35.1 73.7
66 26.3 26.3 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent X2.2
27 10.8 10.8 10.8
71 28.3 28.3 39.1
4 5
17.6 17.6 56.7
64 25.5 25.5 82.2
44 17.8 17.8 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent X2.1
31 12.4 12.4 12.4
74 29.5 29.5 41.9
56 22.3 22.3 64.2
49 19.5 19.5 83.7
41 16.3 16.3 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent
X4.2
10 .4 .4 .4
37 14.7 14.7 18.7
61 24.3 24.3 43
91 36.3 36.3 79.3
52 20.7 20.7 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent X4.1
8 3.2 3.2 3.2
32 12.7 12.7 15.9
53 21.1 21.1 37
107 42.6 42.6 79.6
50 20.4 20.4 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent X3.3
20 .8 .8 .8
44 17.5 17.5 25.5
63 25.1 25.1 50,6
61 24.3 24.3 74.9
63 25.1 25.1 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent X3.2
10 .4 .4 .4
32 12.7 12.7 16.3
55 21.9 21.9 38.6
110 43.8 43.8 82.4
44 17.6 17.6 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent
X5.3
4 1.6 1.6 1.6
21 8.4 8.4 10
51 20.9 20.9 30.9
82 32.7 32.7 63.6
93 36.4 36.4 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent X5.2
3 1.2 1.2 1.2
14 5.6 5.6 6.8
46 18.3 18.3 25.1
109 43.3 43.3 68.4
79 31.6 31.6 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent X5.1
6 2.4 2.4 2.4
16 6.4 6.4 8.8
55 21.9 21.9 30.7
105 41.8 41.8 72.5
69 27.5 27.5 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent X4.3
6 2.4 2.4 2.4
20
.8
.8
3.
47 18.7 18.7 21.92
101 40.2 40.2 62.1
77 30.7 30.7 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent
Y1.1
33 13.1 13.1 13.1
47 18.7 18.7 31.8
55 21.9 21.9 53.7
65 25.9 25.9 79.6
51 20.4 20.4 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent X6.3
6 2.4 2.4 2.4
12 4.8 4.8 7.2
41 16.3 16.3 23.5
91 36.3 36.3 59.8
101 40.2 40.2 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent X6.2
8 3.2 3.2 3.2
9 3.6 3.6 6.8
46 18.3 18.3 25.1
105 41.8 41.8 66.9
83 33.1 33.1 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent X6.1
8 3.2 3.2 3.2
10 .4 .4 7.2
36 14.3 14.3 21.5
106 42.2 42.2 63.7
91 36.3 36.3 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent
Lampiran 2. Uji Instrumen Penelitian
a. Uji Validitas dan Reliabilitas Gratification Shopping (X1)
Correlations
.700**
.000 250 .708**
.000 250 .597**
.000 250 Pearson Correlation
Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
X1.1
X1.2
X1.3
X1
Correlation is significant at the 0.01 level
**.
Y1.3
16 6.4 6.4 6.4
29 11.6 11.6 18
57 22.7 22.7 40.7
79 31.5 31.5 72.2
70 27.8 27.8 100.0
225 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent Y1.2
21 8.4 8.4 8.4
30 12 12 20.4
52 20.7 20.7 41.1
8 8
35.1 35.1 76.2
60 23.8 23.8 100.0
250 100.0 100.0
1.00 2.00 3.00 4.00 5.00 Total Valid
Frequency Percent Valid Percent
Cumulative Percent
Reliabilitas
b. Uji Validitas dan Reliabilitas Idea Shopping (X2)
Correlations
.691**
.000 250 .707**
.000 250 .668**
.000 250 Pearson Correlation
Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
X2.1
X2.2
X2.3
X1
Correlation is significant at the 0.01 level
**.
Reliability Statistics
.918 3
Cronbach's
Alpha N of Items
Case Processing Summary
250 100.0
0 .0
250 100.0
Valid Excludeda Total Cases
N %
Listwise deletion based on all variables in the procedure.
a.
Reliabilitas
c. Uji Validitas dan Reliabilitas Adventure Shopping (X3)
Correlations
.723**
.000 250 .717**
.000 250 .772**
.000 250 Pearson Correlation
Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
X3.1
X3.2
X3.3
X1
Correlation is significant at the 0.01 level
**.
Reliability Statistics
.917 3
Cronbach's
Alpha N of Items
Case Processing Summary
250 100.0
0 .0
250 100.0
Valid Excludeda Total Cases
N %
Listwise deletion based on all variables in the procedure.
a.
Reliabilitas
d. Uji Validitas dan Reliabilitas Social Shopping (X4)
Correlations
.592**
.000 250 .662**
.000 250 .611**
.000 250 Pearson Correlation
Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
X4.1
X4.2
X4.3
X1
Correlation is significant at the 0.01 level
**.
Reliability Statistics
.916 3
Cronbach's
Alpha N of Items
Case Processing Summary
250 100.0
0 .0
250 100.0
Valid Excludeda Total Cases
N %
Listwise deletion based on all variables in the procedure.
a.
Reliabilitas
e. Uji Validitas dan Reliabilitas Role Shopping (X5)
Correlations
.526**
.000 250 .532**
.000 250 .546**
.000 250 Pearson Correlation
Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
X5.1
X5.2
X5.3
X1
Correlation is significant at the 0.01 level
**.
Reliability Statistics
.919 3
Cronbach's
Alpha N of Items
Case Processing Summary
250 100.0
0 .0
250 100.0
Valid Excludeda Total Cases
N %
Listwise deletion based on all variables in the procedure.
a.
Reliabilitas
f. Uji Validitas dan Reliabilitas Value Shopping (X6)
Correlations
.448**
.000 250 .406**
.000 250 .461**
.000 250 Pearson Correlation
Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
X6.1
X6.2
X6.3
X1
Correlation is significant at the 0.01 level
**.
Reliability Statistics
.920 3
Cronbach's
Alpha N of Items
Case Processing Summary
250 100.0
0 .0
250 100.0
Valid Excludeda Total Cases
N %
Listwise deletion based on all variables in the procedure.
a.
Reliabilitas
g. Uji Validitas dan Reliabilitas Impulse Buying (Y)
Correlations
.708**
.000 250 .643**
.000 250 .662**
.000 250 Pearson Correlation
Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Y.1
Y.2
Y.3
X1
Correlation is significant at the 0.01 level
**.
Reliability Statistics
.922 3
Cronbach's
Alpha N of Items
Case Processing Summary
250 100.0
0 .0
250 100.0
Valid Excludeda Total Cases
N %
Listwise deletion based on all variables in the procedure.
a.
Reliabilitas
Lampiran 3. Uji Asumsi Klasik a. Uji Normalitas
One-Sample Kolmogorov-Smirnov Test
Unstandardized Residual
N 251
Normal Parametersa,b Mean .0000000
Std. Deviation 2.42766001 Most Extreme Differences Absolute .096
Positive .057
Negative -.096
Test Statistic 1.096
Asymp. Sig. (2-tailed) .205
a. Test distribution is Normal.
b. Calculated from data.
Reliability Statistics
.918 3
Cronbach's
Alpha N of Items
Case Processing Summary
250 100.0
0 .0
250 100.0
Valid Excludeda Total Cases
N %
Listwise deletion based on all variables in the procedure.
a.
b. Uji Multikolinieritas
c. Uji Heteroskedasitas
Coefficientsa
.517 1.936
.520 1.923
.392 2.554
.618 1.617 X1
X2 X3 X4 Model 1
Tolerance VIF Collinearity Statistics
Dependent Variable: Y a.
X5 X6
.667 .795
1.500 1.257
Lampiran 4. Analisis Data
a. Analisis Regresi Linier Berganda
Variavel Bebas
Unstandardized Coefficients Strandardized Coefficients t Sig
B Std.Error Beta
(Constant) X1 X2 X3 X4 X5 X6
3.095 0.972 3.042 0.000
0.270 0.072 0.249 4.261 0.000
0.150 0.067 0.147 2.563 0.015
0.294 0.083 0.269 4.779 0.000
0.178 0.073 0.165 2.305 0.028
0.177 0.079 0.157 2.571 0.015
0.155 0.068 0.143 2.571 0.015
a. Dependent Variabel Y
b. Koefisien Determinasi
Model Summaryb
.667a .445 .432 2.07782 1.965
Model 1
R R Square
Adjusted R Square
Std. Error of the Estimate
Durbin- Watson Predictors: (Constant), X6, X5, X4, X1, X3, X2
a.
Dependent Variable: Y b.
1
LAMPIRAN 5. Kuesioner Penelitian
KEMENTRIAN PENDIDIKAN DAN KEBUDAYAAN FAKULTAS EKONOMI DAN BISNIS
UNIVERSITAS BRAWIJAYA
Jl. MT. Haryono 165 Malang 65145 Telp 551396, 555000 KUESIONER PENELITIAN
Dengan Hormat,
Perkenalkan nama saya Angger Haryono (S1) Jurusan Manajemen, Fakultas Ekonomi & Bisnis, Universitas Brawijaya yang saat ini sedang melakukan penelitian di bidang Manajemen Pemasaran yang diberi judul Pengaruh Hedonic Shopping Motives Terhadap Impulse Buying (Studi Pada Konsumen Indomaret di Kota Malang).
Berkaitan dengan hal tersebut, saya mohon dengan hormat saudara/i untuk berpartisipasi dalam pengisian kuesioner ini. Jawaban dan identitas responden akan terjamin kerahasiaannya. Atas bantuan dan kesediaan saudara/i dalam mengisi kuesioner ini, saya ucapkan terimakasih.
Hormat Saya,
Angger Haryono
KUESIONER I.Karakeristik Responden :
1. Mempunyai pengetahuan dan pernah mengunjungi Indomaret Malang 2. Merupakan konsumen dari Indomaret Malang dan pernah melakukan
pembelian pada Indomaret di kota Malang 3. Usia minimal 17 tahun
4. Merupakan masyarakat yang berdomisili di Kota Malang atau menetap sementara di Kota Malang
II. Data Diri : Nama :
a. Jenis Kelamin : Pria Wanita
b. Usia : 17 – 22 Tahun 31 – 40 Tahun 23 – 30 Tahun > 40 Tahun
c. Pekerjaan : Pelajar/Mahasiswa Karyawan Swasta Pegawai Negeri Sipil Wirausaha Yang lain,...
d. Pendapatan : < Rp 1.000.000
Rp 1.000.000 – Rp 2.000.000 Rp 2.000.000 – Rp 3.000.000 Rp 3.000.000 – Rp 4.000.000 > Rp 4.000.000
e. Pendidikan : SMA/SMK Doktor
Diploma Yang lain,...
S1
S2
Penjelasan: 1. STS (Sangat Tidak Setuju) 2. TS (Tidak Setuju)
3. N (Netral)
4. S (Setuju)
5. SS (Sangat Setuju)
DAFTAR PERTANYAAN Gratification Shopping
No. Pertanyaan STS S N S SS
1. Ketika suasana hati saya buruk, saya pergi berbelanja untuk membuat saya merasa lebih baik ?
2. Bagi saya berbelanja adalah cara untuk menghilangkan stress
3. Saya pergi berbelanja ketika ingin memanjakan diri dengan sesuatu yang istimewa
Idea shopping
No. Pertanyaan STS S N S SS
1. Saya pergi berbelanja untuk mengikuti tren 2. Saya pergi berbelanja untuk mengikuti mode baru 3. Saya pergi berbelanja untuk melihat produk baru apa
saja yang tersedia Adventure Shopping
No. Pertanyaan STS S N S SS
1. Bagi saya, belanja adalah petualangan
2. Saya mendapatkan stimulus/dorongan saat berbelanja 3. Berbelanja membuat saya merasa seperti berada di alam
semesta saya sendiri Social Shopping
No. Pertanyaan STS S N S SS
1. Saya suka berbelanja dengan teman atau keluarga untuk bersosialisasi
2. Saya menikmati bersosialisasi dengan orang lain ketika saya berbelanja
3. Berbelanja dengan orang lain adalah pengalaman yang menguatkan hubungan dengan orang lain