Nugroho Abstract
3. Economic Influence
Mastery of skills in the form of income generating skills on post-harvest processing of agricultural commodities, such as making crackers, chips, syrup and a variety of food products from agricultural materials slowly but surely they could be good. Similarly, making a variety of handicrafts including batik, proved to be done by some members of the public have been able to provide a real economic impact families. On the basis of the other members of the community who also want to try it. Lessons learned that can be drawn from this condition is if a change has a significant impact on increasing people’s incomes so they will voluntarily seek to be able to master the new behavior.
12 Bandura, A. (1997). Social Learning Theory. Englewood Cliffs, NJ: Prentice Hall.
DISCUSSION
1. Leadership Capacity
Ability of the suggestive village chief and transformational leadership style with example models become important keys to behavior change. Bambang S profile is the leader of the humble even the history of its leadership is indeed desired community. In Pilkades Bambang S absolute win in a very clear but the issue of money politic and various primordial intrigues. Basic trust is the key to the success of Bambang brings changes. Any idea that leveled Bambang trusted that it really is intended to improve the welfare of society.
Therefore, if in the early stages there is a rejection of its more because of lacking confidence felt by the parties will initiate the change. Ethnographic refusal could be solved by non formal approach to the community leaders (youth leaders, religious figures and leaders of other non-formal). If through the lobby and negotiations have still not been produced in common perception to make changes is usually done site visit to some areas that will be replicated the vocation model.
2. Empowerment
One of the keys to successful change is a change in mindset towards the success of the Gemawang community to empower women in the field of post harvest processing (foodservice), sector of batik and various crafts. With the principle of utilization of leisure time activities in between the domestic and agricultural activities of conventional women getting various skills training that ended up on an ongoing basis13. The Mother (the woman) is the party that has the power to encourage behavior change; particularly changing the mind set of a man who tends to wander into town to meet the needs of the economy changed need not to wander into the city, the origin would be in the village works diligently farmers plus self-employment14.
3. Facilitation.
Mastery of new behaviors needs training and facilitation. Gemawang village in value over carrying behavior change is to provide assistance and training are complete and continuous. This is very different from the government’s habit of project-oriented program, so when the project ended, the community will be left so it does not matter whether people are really master a new skill or not. For Gemawang cases, mentoring and training conducted by the principle of mastery skills (competencies) rather than project approach.
13 Inglehart, R. & Welzel, C. 2005. Modernization, Cultural Change and Democracy: The Human Development Sequence. Cambridge: Cambridge University Press.
14 Inglehart, R. & Norris, P. 2003. Rising Tide: Gender Equality and Cultural Change Around the World. Cambridge: Cambridge University Press.
4. Networking.
Mentoring and training is certainly a great cost, but the Gemawang village does it with a cheap fare even for free because it uses the power of cross-institutional cooperation between networks. The power of networking cooperation (networking) which was being keyword only done of access in doing mentoring in earnest with the correct method so that it is able to help local people mastered the new behavior. Cross-institutional cooperation networks that among other things with multiple partners; for example in the conduct of training and mentoring, the village chief Gemawang partnership with some college (UNNES, UNDIP and some colleges and Government agencies) as well as among Industry.
5. Consistency
Consistency in carrying the key changes is important. In the initial stage of failure or unsatisfactory results but demonstrated consistency stakeholders have managed to scrape doubts. Rural communities are not well educated, but they are very sensitive to the issue of honesty. So any changes will be easier to run when it implied a change in the interests of honesty for the betterment of society.
CONCLUSION
1) Behavior change from farmers being farmers who also entrepreneur can be done if started from an edit mindset system of beliefs (belief system), continued with skills training mastery new (skills production and sales), maintenance new behavior, the formation of their cooperation and marketing.
2) Leadership role is very important in launching change especially in matters basic trust a leader in the eyes of its citizens and ability affect mass based on ideas supported consistency with.
3) Change must be based on the ideology of empowerment, especially empowerment of women because they are a significant figure in the decision-making at the family level (households).
4) Changing the behavior will be successful if it has a new behavior or bring significant tangible economic value added and not too complicated. Modifying behavior through facilitation and training completed so that it has a high sustainability, not just project work oriented.
5) Changing behavior takes place smoothly if it gets the support of all citizens, especially from figures in youth and non-formal. But on the scale of women’s empowerment of households is the dominant factor in the success of the conversion behavior.
RECOMMENDATIONS
1. To make improvements, especially in improving the farmers income, the farmers should also be empowered to become entrepreneurs.
2. The younger generation of farmers must be equipped with skills of entrepreneurship from an early age as well as mastery of agricultural cultivation, so that urbanization can be controlled.
3. In the village chief election the practice of money politics or transactional politics should be avoided, so it can produce the village leaders who are committed to making changes to the welfare of its citizens.
4. Government programs in changing behavior should be based on adequate needs analysis, based on changing the mindset that followed by training and ongoing assistance for the maintenance of new behaviors.
5. Need to pay attention to the empowerment of women’s role in society, especially in changing the behavior of farmers into entrepreneurs; besides the roles of non-formal leaders.
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