LEADERSHIP AND PERSONAL DEVELOPMENT

We recommend:

International Experience

1

.

* Create

an

international toolkit

which

includesbulletin

board

decoratingideas, a

promotional

video, existinginformation

and

material

on

internationalexperience

programs

tobe

made

avail- abletoall

FFA

chapters

by

theNational

FFA

Organization.

2.

Produce an

interactive

CD-ROM game

with information

on

for- eigncountries

and

the internationalexperience

programs

thatis similar to the

"Where

inthe

World

is

Carmen

Sandiego?"series.

Lesson

plan

and

instructional material

should be

createdforthe benefitof advisors.

3. Feature acountryinthe

FFA New

Horizons

and on

theNational

FFA Homepage

to

promote

internationalexperience programs.

The

websiteshould includea

sample

of the interactive

CD-ROM

game.

4.

Encourage

national

FFA

staffto

work

closely

with

theNational

FFA Alumni

Associationto

promote and

obtainsupportforthe internationalexperienceprograms.

Leadership Continuum

L*

^Utilizeallhigh school

FFA members

as mentors/jr.

high

advisors tocreatea

"PALS"

type

program

targeting a diverse

group

of

middle

school students

and

focusing

on

personal

development.

Use

counselors

and

administratorsfor

program

promotion.

2.

Develop

ascholarshipto

be awarded

forcollegiate

FFA

involve-

ment

to

be

givenatnational

FFA

convention.

3. Createa

workshop

series for collegiate

FFA members

tobeof- feredatnational

FFA

convention

on mentoring

chapter

members.

4.* Publicizeinformation

and

activitiesof collegiate

FFA on

the internet,in

FFA New

Horizons,

and through

other

means

of

communication

(including

Advanced

Leadership Conference).

5. Introducearegional

camp emphasizing

chapter

team

building offeredtogrades

9-12 and

incorporatingcollegiate

FFA

aspro-

gram

directors.

Program Involvement/Diversity

The Program

Involvement/Diversity

Committee

considereddiversity in a cultural, age,

urban

vs.rural,geographic,race,gender,etc.sense.

1

.

*

Develop

adiversity-based

program and make

itavailable for educators

such

ascounselors,state officers,

and

teacherstoaid in student education.

2.

Educate

state staff

about

diversity.

3.* Reinstate the task force

on

diversity

and

begin constant follow-up of progress.

4. Establish

web

pagesforchapter-to-chapter,

and

state-to-state

exchange programs

withafocus on,but not limitedto,urban, rural

and

geographicdiversity

5

Continue

toinclude

background

diversity inpublications

and promotional

materials.

Program Awareness

1.

Expand

theNational

FFA Homepage by

developinginteractivelinks

on

thespecific

programs

offered

by

theNational

FFA

Organization.

Developa

program

thatencourages

FFA members

to invite

non-FFA members

to

MFE

and/orcreate a

new program

for thispurpose.

Createareturn postcardto

be

includedin

FFA New Horizons

that advertises

and

evaluates National

FFA programs and

^events (postagepaid

by

National

FFA

Organization).

Develop

asystemofscholarship

awards

based

on

essay contests or othercontests,tobenefitfirst-timeparticipants

who would

like to attend National Leadership Conferences(i.e.

WLC and MFE).

Respectfully submitted:

Adam

Pavelka,

NE

(Chair) David Rolli.WI (Vice Chair) JenniferEdwards,

AL

Claude

Dabbs.AR

SamanthaEasley.AR JeffMaynard.AZ ChandraBorrelli.CA Josh Davy,

CA

PamelaHeuvel,

CA

RafaelMozqusda,

CA

Ronnie,Simmons,FL KristaJowers,

GA

CarlStalvey,

GA

MikeWitt,I

A

MissyJohnson, ID ShaneMcNeil,IL BethWilson,IL

RobertJohnson, IN Misty

Wegman,

IN SarahSallee,

KY

Sara Williamson,

KY

Lori Beth Hayes,

LA

Jennie Nelson,

MA

ChristopherBirch,

MD

HectorMatthys,

MN

ChristineLong,

MO

BenMartin,

MO

PaulaJean Runge,

MS

LeRoySchallenberger,

MT

TiffanyBaucom,

NC

CraigLockwood,

NM

GregoryDague,

OH

Meredith Massy,

OH

Chad

Dimmick,

OK

JoshKing,

OK

JaredKerr,

OR

Dan

Kreider,

PA

Karen Adams,

TN

Shannon

Reburn.TN Amanda

Custy.TX Heather

Lewhon.TX

DebbieLee.TX Jarrod Smith,

TX

BrandonWilliamson,

TX

ElizaBaldwin.VA David

Aberegg.WV

Melisa Griffith.WY

* Indicates priority recommendation

FFA

members

gainedvaluableskillsinteam

management

asthey sharedideas concerning the futureofthenationalorganization during delegatecommittee meetings.

f/

Marketing and Merchandising We recommend:

Customer Relations

1.* Place catalogorderforms

on

theNational

FFA Homepage.

2. Includeofficialstudentcatalog

on

theNational

FFA Homepage.

3. Target

FFA

^parents

and alumni

with

merchandise through alumni

newsletters, direct mail,

and FFA New

Horizons.

4. Advertisea

document

^fornational

FFA

conventionpre-registration.

5. Includeasuggestion

box on

theNational

FFA Homepage.

6. Include evaluation postcard

with

theshipment.

7. Create

an

advisory

team

of

FFA members

that

would

interact

with merchandising

representatives.

8.

Implement

a

touch

tone

phone

service fororderingassistance.

9. Include

an

evaluationatteachers conference

on

rotationalbasis.

10.

Revamp

order

form with

eye-catchingappeal

with

astep-by-step format.

11.

Recommend

follow

up

call

by

advisors

on

fax orders.

12. Createaseparatelinefor

customer

service inquiries.

13. Place arepresentative in

each

time

zone

(duetotime

zone

con-

flicts)toreceiveorders

and

forwardtoNational

FFA

Center.

Product Development

1.* Incorporate

more

subtle

emblems used on

allproducts.

2.

Supply FFA swimwear; one

piece forfemales,long trunksfor males;

with

the insignia

emblem.

3.

Supply more

stylesofpolo-typeshirts.

4.

Supply

officialmen's blackdress shoes. There couldpossiblybe

more

than

one pnce

range/quality level/design for differentneeds.

5.

Supply

officer

team

shirts

with

officerlabels

on

theshirts. Offer

both

polo

and

t-shirt styles.

6.

Supply

several stylesofdress

and

casualbelts.

7.

Supply more

narrow,orprofessional-looking

suspenders

that

match

theofficialtieor are black.

8.

Supply

sleevelesswhiteshirtsforgirls.

9.

Supply

officialwhite dressshirtthatis:

100%

cotton

•

Long

Sleeve

•

Wrinkle

free

• Variety of collar styles

(button-down,

tabcollar)

10. Provide

more

stylishcaps,

such

asletters

D and

_J

on page #

12 in the

1998-99 Chapter

Catalog.

11

.

Offera

judging team

parkawithadrawstring

around

themiddle.

12. Offer

mock

turtleneck

with emblem on

theneck.

13. Offeracustom-fitblazer for

male and

femaleadvisors,with

em- blem on

thepocketorlapel.

14. Offera gold, single-studappreciationpinsimilartostate-sized pinstorecognizelocalsponsors/partners.

15. Offerasimple

money

clipwithoutknives.

16. Offertruck

mud

flaps.

17. Offer

FFA

receiverhitchinsert.

18. Offer

more

licenseplated

and window

stickerdesigns.

19. Offer

FFA

car air-fresheners.

20. Offera

charm

braceletwithdifferent

FFA emblems

in

both

gold

and

silver.

21. Offer

CD-ROM

diskwithclip-art,creed,motto,

sample banquet

programs,etc.

22. Offerapicturereviewof

FFA

activities

on CD-ROM.

23. Offerasimple inexpensive,bi-fold,general

purpose

card,with- out mural.

24. Offer

change

fundraisercalendarto alowerprice,

more room

for advertising,

remove

mural,

and add

genericpictures of

FFA members.

25. Offera shirtforadvisors'children

and

future

FFA members.

26. Offer Successoriesstyleposters

with

inspirationalmessages.

27.

Design

a statestar

Greenhand

pin.

28. Offer

engraved name

plates forplanners,briefcases,etc.

29. Offer

an expanded

lineof

button-up

shirts.

30. Decreaselotsize 31

.

Offersmallearrings(sizeofsmall

charm on

chain)offered in

both

silver

and

gold.

32. Offerwhite pantsfor

chorus members.

33.

Remove

items

E and

F

on

page

#29

of the

FFA

ChapterCatalog;

male and

female lightbluetie

and

scarf

and

replacestyle

F

with a differentdesignto

make

colorsuniform.

34. Increase theawareness abouttheavailabilityofembroideryservices.

35. Offera

complement

ofplaque

and

pinstyles.

36.

Modernize

letterhead.

Product Evaluation

1.

3.

The predominant

logo featured

on

the

upper

right

hand

cornerof the

1998-99 FFA

Chapter Catalog

needs

tobe

updated on

all

mer-

chandise displayingthislogo.

The

followingitemsbe modified:

screenprint

on

the

back

oft-shirts

be made

smaller;

pocket on

the right side ofjacket

be sewn

in a

way

that the degree chainelasticsnotinterferewiththepocketfunction;

appearance

ofmen's

animal

tiesbe

more

conservative;

officerstation

emblems

returnto a

more

traditional/carved appearance,i.e.Bustof

Washington,

EarofCorn;

appearance and

selection ofChristmas cards

be updated and

increased;

software

packages should

includethescreensaver;

emblem on

the frontof theofficial

FFA

jacket

be made

clearer/moreaccurate;

font/styleof

FFA merchandise

be

updated

(i.e.placemats, shirts);

knife

found

inthe

1998-99 FFA

ChapterCatalog,

page

#25, item

A be

featured in aless

prominent manner,

but

do

not discontinueit.

The

Ventures

team

offer alargervarietyoftheseproducts:

• options

on how

capsfit(atighterfittingbaseball cap-style);

• optionsinprices ofallproducts(i.e.jewelry

and mom/dad

shirts, etc.);

• suspenders (addblack,classic,

button

suspenders);

• officialpolo;

•

windbreakers

for

team

jackets;

• trophy toppers (Qualityofdetail);

• plaque design(conservative);

•

banquet

products(i.e.Largerplastic

cups and more

re- useableitems);

• officialdress shirt

be

longsleeve

and have

asmaller

emblem.

4.

The

followingproducts

be improved by

increasingqualityof

product

in the followingareas:

• bnefcases

be made

sturdier

and improve

the overall quality

and

professionalappearance;

• statedegree

charms have uniform

size/shapelinks,be

more

durable,

and

of a consistent length;

• plaques

should

beoffered inalargervariety,includinga

more

professionallineoftrophies(stained

wood,

etc.);

• trophies

should be

offered in a variety ofsturdyplaques

by

offering aclassy,

more

professionallineoftrophies(stained

wood,

etc.).

5. Offertheopportunitytoorder

merchandise

overthe Internet.

6. Createa

product

evaluationsurvey (Ventures

Team)

to

be

distrib- utedatstate

and

nationalconventions,

WTC, and

inthe

FFA New

Horizonsto

be used

in

combination with an

incentive

program

as a

means

ofevaluation current

and

potentialproducts.

Marketing Strategies

1. Provide

an

onlinecatalog service

(download

orderform).

2. Incorporate advertisementsin

FFA New

Horizons

through

theuse of insertsor replycards.

3.

Hold an annual

contesttodesignthecoveroftheVenturescata- logto

be judged

atthenational

FFA convention

(referto the lay- outdesignof the

1997-98 FFA

ChapterCatalog).

4.

Improve

overallquality

through implementation

of

new photos and

a

wider

variety of

product

shots.

5. Advertise

openly

discounts

on bulk

purchases.

6. Provideincentives for

customers

topurchase products.

7.

Make

productsavailableat official

FFA

functionsincluding

MFE,

state

FFA

conventions,

and WLC.

8.

Send

the catalogbiannually

due

toblock scheduling.

9. Establish

page

intheVenturescatalog for

computer

software.

10. Include copiesofthe

FFA

Chapter Catalog

with

orders.

11.

Send

school administratorsflyers

on FFA

class ringsto

promote

them.

12. ProvideSpanish versionofcatalogand/or order

form

withbilin- gualoperators.

13.

Market

a

banquet package

atadiscounted

pnce

foreasierpur- chasing.

RESPECTFULLY SUBMITTED:

NathanClark,Ml (Chair) ClintWedel,

CO

(ViceChair) Misty Lambert,

NC

(Secretary) Ryan Galloway.AL

CraigBosworth,

CA

JulieCope,

CA

Nikki

Cooper.AR

NickDiaz,

CA

Doug

Paasch,

CA Amy

Wacaser, FL Philip

McKie.GA

JakeBrackett,ID Parker Bane,IL Elisabeth Carroll,IL Dustin Boler,IN JonathanOaks,

KY

Justin Taylor,

KY

EricaLoupe,

LA

Diane Ogg,

MD

Bob

Parke,

MN

PatrickColley,

MS

Eric Roller,

MO

Amy

Sullivan,

MO

JulieBrester,

NE

Elizabeth Kaiser,

NH

Luke Ottingerjr,NJ BritneyO'Conner,

NY Mark

Elliott,

NC

EmilyBisdorf,OH WhitneyFerris,

OK

RobynOtt,

OK

JonathanFoxworth,

SC

ShaneReis,

SD

KristenMoore,

TN

MarciBrzozowski

,TX

Victor Guerra.TX H. D.Laurence,

TX

JakePrince.TX DannyStiller,

TX

JohnnyDavis,

VA

Jennifer

Mundt.WI

JillSchaffner.WI TyrellChilders.WV

* Indicates priority recommendation

Program of Activities We recommend:

4.

5.

6.

Hold

a

workshop

forchairs,vice-chairs

and sub-committee

chairs

on

the

Monday

ofnational

FFA convention

todiscussfa- cilitation

and

techniquesto

run

acommittee.

Have

national

FFA

staff

on hand

todiscuss

committee

meetings.

Ensure

that anationalstaff

person

be

on hand

as

much

aspos- sible in

committee

meetings. Furthermore,

have

astate staffper-

son on each subcommittee.

Provide

background

materialsforeach

committee and subcom-

mittee, (i.e.

American FFA Degree

application,proficiency

award

application,

H.O.

Sargent)

Place delegates

on committees

theyarefamiliarwith.

Hold

a

meeting

atStatePresidents'

Conference

(SPC) withthe Delegate

Operation

Coordinator.

Inform

delegatecoordinatorswith the actualprocessofconduct- inga

committee

meeting. Also,provideadelegatecoordinator

workshop

at

SPC

7. Createa tool

box

thatcontainspast

committee

reports

and

other

documents

to

be

passed

down from

yeartoyear.

8. Mailalldelegate orientation materials in

one

packet,

bound

to- getherin

some

form.

Respectfully Submitted:

BarretHargrave,

LA

(Chair) LeslieSmall,

KS

(Secretary) DustyHolley,FL

Amanda

Smith,FL Hannah Lovell,

KY

NathanClark,Ml Jennifer Leininger,Ml

Adam

Pavelka,

NE

BenGrove.VA NathanRussell,

Wl

p-

MEMBERSHIP RECRUITMENT AND PARTICIPATION