BAB V MEMCIPTAKAN KEUNGGULAN BERSAING
5.4. Lingkungan Mikro
5. Kekuatan tawar menawar Pemasok (Supplier)
Kekuatan tawar menawar Pernasok (bargaining power of supplier) mempengaruhi intensitas persaingan dalam suatu industri, khususnya ketika ada sejumlah besar pemasok, ketika hanya ada sedikit barang substitusi yang cukup bagus atau ketika biaya untuk bahan baku sangat mahal. Kekuatan tawar-menawar pemasok dipengaruhi oleh beberapa faktor, antara lain tingkat konsentrasi pasar, diversifikasi, switching cost, organisasi pemasok dan pemerintah.
6. Pengaruh kekuatan stakeholder lainnya
Pengaruh kekuatan stakeholder lainnya ditentukan oleh berbagai faktor, yaitu pertumbuhan pasar, struktur biaya, hambatan keluar industri, switching cost, pengalaman dalam industri dan perbedaan strategi yang diterapkan. Stakeholder terdiri dari pemerintah, serikat pekerja, lingkungan masyarakat, kreditor, pemasok, asosiasi dagang, kelompok yang memiliki kepentingan lain dan pemegang saham.
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