Heni KusumawatidanShita Lusi Wardhani Dosen Tetap STIE YKPN Yogyakarta
ABSTRACT
This study aims to obtain empirical evidence on the relationship of factors that affect the Company's Profit Quality as expressed by Earnings Response Coefficient (ERC). Exogenous variables in this study include Institutional Ownership, Debt Structure, Debt Structure on Institutional Attribution, Growing Opportunities, Company Size of Systematic Risk and Consistency of Profit. The research sample is manufacturing companies listing on Indonesia Stock Exchange with research period year 2011-2015. The number of research samples is 615 samples with the number of manufacturing companies that meet the sample requirements of 123 companies consisting of 18 industry groups. The method of analysis by using multivariate regression, obtained the findings indicate that the size of the company (size) significantly influence the direction of positive relationship to the Quality of Earnings presented in the financial statements.
While the variable of Institutional Ownership, Debt Structure, Debt Structure on Institutional Attribution, Growing Opportunity, Systematic Risk and Consistency Profit is not proven to have a significant effect on Company's Profit Quality.
keywords: Profit Quality, Earnings Response Coefficient (ERC), Institutional Ownership, Debt Structure, Growing Opportunity, Company Size Systematic Risk, Consistency of Profit
HEALTH AND WELLNESS TOURISM IN INDONESIA: PROSPECTS AND CHALLENGES
Leonardi Lucky Kurniawan
[email protected] ; [email protected] Politeknik Ubaya
ABSTRAK
Wisata kesehatan dan kebugaran akhir-akhir ini menjadi tren yang terus berkembang di banyak negara dan terbukti banyak menarik wisatawan asing maupun lokal. Menurutthe Global Wellness Tourism Congress2013 (GWTC), pasar wisata kesehatan mencapai hampir setengah trillion dolar dan memberikan sumbangan 14% dari keseluruhan global tourism revenues (New Study Reveals Wellness Tourism, 2013). Indonesia adalah negara besar yang memiliki keragaman budaya yang unik dan lingkungan yang sangat menarik serta memiliki banyak kekayaan alam dan sumberdaya yang potensial dan mendukung sehingga layak dikembangkan menjadi destinasi wisata kesehatan dan kebugaran. Tujuan paper ini adalah membangun atau meningkatkan kesadaran kita pentingnya peranan wisata kesehatan dan kebugaran di Indonesia untuk mendukung pengembangan industri pariwisata di Indonesia khususnya dan meningkatkan pertumbuhan perekonomian di Indonesia umumnya. Penelitian yang dilakukan menganalisis faktor terkait dengan harapan wisatawan kesehatan dan kebugaran serta berbagai faktor terkait dengan keunggulan yang ditawarkan bagi wisatawan dan tantangan yang dihadapi dalam mengembangkan wisata kesehatan dan kebugaran.
Penelitian menggunakan pendekatan kuantitatif dan kualitatif.
Kata kunci:pengembangan wisata kesehatan dan kebugaran, potensial, tantangan, pertumbuhan perekonomian di Indonesia
ABSTRACT
Health and wellness tourism is recognized as one of the most developed sector of today’s thriving tourism industry that has increased its activity worldwide. In many countries, health and wellness tourism is one of the fastest growing segments of the global tourism market. According to the Global Wellness Tourism Congress 2013 (GWTC), health tourism is a near half-trillion dollar market, representing 14% of total global tourism revenues ($3.2 trillion) overall (New Study Reveals Wellness Tourism, 2013). Indonesia is a country with unique culture having a naturally appealing environment and is a rich source of health and wellness resorts with indigenous healing and wellness traditions. With these competitive advantages, Indonesia has a potential opportunity to promote tourism entrepreneurship through health and wellness tourism. Little research has been done in this area as yet. The paper aims to raise the awareness of the power of health and wellness tourism for economic growth in Indonesia or of the potential opportunities it offers and to elaborate strategic plan for nurturing tourism entrepreneurship in Indonesia through health and wellness tourism. A research has been carried out to examinethe push factors of wellness tourists’
expectations with the pull factors of tourism’s offerings and to investigate the role of the Indonesian government and related institutions and or organizations in taking up the opportunity.
keywords: health and wellness tourism, potential opportunities, push and pull factors
PERANAN SEORANGBRAND AMBASSADOR: BAGAIMANA ARTIS LAUDYA CHINTYA BELLA MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK ZOYA
BAGI KONSUMEN DI KOTA BANDUNG
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Cut Irna SetiawatidanMohammad Syaifie Tanjung[email protected] [email protected]
Fakultas Komunikasi dan Bisnis, Universitas Telkom
ABSTRAK
Pada tahun 1990 tren fashion di Indonesia mulai bangkit. Hal ini juga mendorong pertumbuhan fashion busana Muslim di Indonesia. Bandung pada saat ini bisa dikatakan sebagai Kota fashion tercepat di Indonesia begitu juga denganfashionbusana Muslim. ZOYA merupakan produk yang sedang diunggulkan pada saat ini. Pada Tahun 2015 ZOYA meraih “Top Brand Award” dalam kategori kerudung bermerek penilaian didasarkan pada salah satu indikator yang berkaitan dengan keputusan pembelian yang secara bersamaan pada tahun 2015 Laudya Cynthia Bella menjadi brand ambassador ZOYA. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh brand ambassadorLaudya Cynthia Bella terhadap keputusan pembelian produk ZOYA. Penelitian ini merupakan penelitian kuantitatif dengan analisis deskriptif dan kausal. Populasi dalam penelitian ini adalah konsumen ZOYA yang telah melakukan pembelian produk ZOYA padaoutlet Bandung Indah Plaza, Festival Citylink, dan Pasar Baru di kota Bandung. Sampel penelitian ini berjumlah 100 orang dengan teknik pengambilan sampelpurposive sampling. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linier sederhana. Berdasarkan hasil regresi linier sederhana diketahui atributbrand ambassador Laudya Cynthia Bella sepertivisibility, credibility, attraction,danpowermempunyai pengaruh yang signifikan terhadap keputusan pembelian produk ZOYA sebesar 17,5% dan sisanya dipengaruhi oleh variabel lain yang tidak diteliti.
Kata kunci:brand ambassador, keputusan pembelian, dan industri fashion
ABSTRACT
In 1990 the trend began to rise that also encourages the Muslim fashion trends in Indonesia.
Nowadays, Bandung is considered as the most rapidly growing fashion city in Indonesia also for the Muslim fashion trends. In 2015, ZOYA won the “Top Brand Award” for the best scarf category based on one of the indicators of the customer’s purchase decision when at the same time Laudya Cynthia Bella become ZOYA’s brand ambassador which accordingly, the researcher is interested in conducting research. This study aims to determine how much is the influence of Laudya Cynthia Bella as ZOYA’s brand ambassador on its product purchase decisions. This study is using a quantitative method with descriptive and causal analysis. The population of this research is ZOYA’s customer in several outlets including ZOYA Bandung Indah Plaza, ZOYA Festival Citylink, and ZOYA Pasar Baru who had already purchase ZOYA’s product with total sample of 100 customers using purposive sampling technique. The analysis technique used in this study is simple linear regression. The result shows that the attribute of Laudya Cynthia Bella as a brand ambassador namely visibility, credibility, attraction and power have a significance number of
OPTIMIZATION HUMAN RESOURCE MANAGEMENT OF EMPLOYEE AT SHARIA BANKING INDUSTRY
Deki Fermansyah
Fakultas Ekonomi dan Bisnis Islam UIN Raden Intan Lampung
ABSTRACT
The passing free market of the Asean Economic Community (AEC) at the end of 2015 increasingly demanded tight business competition. Moreover, financial market integration challenges ASEAN came into effect, without exception sharia banking as a business organization. Sharia banking must have more value as compared to other sharia banking. Moreover the challenge of ASEAN finance market integrity will be applied, without any exception, sharia bank as a business organization. Sharia banking should have more priviliges comparing to other companies. These priviliges can be achieved if employees of a company can optimize their responsibilities effectively and efficiently. It shows that the employee engagement in that company is high. This research used explanatory method. The testing of the relationship in model latent variable used path analysis with 189 respondents. The statistical test results showed that employee engagement affected the performance of employees 59,9 percent. It meant the level of employee performance was able to be influenced by employee engagement 59,9%, while the rest 40,1% was explained by the other factors outside of the model.
keywords: Engagement, Performance, Sharia Banking