SUPPORTING FUNCTIONS OVERVIEW
F. PUBLIC RELATIONS
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Overview
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development of regular report management at DGT, which was previously submitted in hardcopy and compiled manually and then converted into an electronic document which is submitted online via the information system.
Issuance of Circular Letter No. SE-3/PJ/2022 is in line with DGT’s efforts to realize e-government in all existing business process. This new regular report submission governance will make it easier for all DGT offices to carry out regular report administration effectively and efficiently, which in turn will have an impact on improving the quality of data and/or information.
In relation with the development of data quality management business process, DGT is currently developing a Fiscal Loss Compensation dashboard. The development of this dashboard is also to fulfill the assessment criteria for the Tax Administration Diagnostic Assessment Tool (TADAT) on the contribution indicator for the process of preparing the state revenue prognosis (P8-26). In this assessment, the tax administration will get a score of A if it is able to regularly monitor and report the amount of fiscal losses that can be compensated for in the future which could potentially reduce state revenues.
The Fiscal Loss Compensation Dashboard will make it easier for DGT offices to monitor the value of fiscal loss compensation reported by taxpayers and detect taxpayers who report losses and compensate incorrectly.
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The Directorate of Tax Dissemination, Services, and Public Relations, as DGT’s public relations unit at the central level, continues to monitor the effectiveness of the implementation of public relations strategies by holding special coordination meetings with public relations units in operational offices, supervising on public relations activities, as well as carrying out regular monitoring and evaluation of public relations activities.
Several public relations programs carried out by DGT throughout 2022 are described as follows.
1. Podcast Cermati
Podcast Cermati (Cerita Reformasi Terkini) is one of DGT’s public relations to disseminate tax information to the public in audio-visual form via the YouTube channel @DitjenPajakRI.
The content of Podcast Cermati is the latest issues in the field of taxation, which are selected based on the results of media monitoring to mitigate the pros and cons opinions circulating in the community and news with sensitive and negative sentiments. Podcast Cermati has influenced media coverage of current issues by providing a positive narrative that aligns with the DGT’s messaging.
Through Podcast Cermati, DGT can improve the quality of public services, especially in terms of budget efficiency, speed of obtaining information, and ease of access to the public.
Episode Title Publish Date Viewer Like Media Coverage
I Last Call of Voluntary Disclosure
Program June 30, 2022 21,097 171 31 news
II Is there such a thing as Tax Day? July 14, 2022 3,853 98 5 news
III Still Hesitant about using National Identity Number as Tax Identification Number?
August 10, 2022 8,183 163 34 news
IV Does the Tax Cluster of Job
Creation Law Really Provide Ease? September 5, 2022 3,670 180 5 news
V Soaring Taxes October 11, 2022 2,763 106 32 news
VI 2022 Snapshot December 29, 2022 3,073 100 59 news
Source: Directorate of Tax Dissemination, Services, and Public Relations
2. Spectaxcular 2022
Spectaxcular is an annual tax return submission campaign organized by DGT offices in various regions. The Spectaxcular 2022 was held simultaneously nationwide on March 23, 2022. The 2022 campaign was aimed at encouraging taxpayers to file their annual tax returns and to encourage taxpayers to participate in the Voluntary Disclosure Program.
Podcast Cermati Broadcast, 2022
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No. Date Subject
SP-01/2022 January 3, 2022 Voluntary Disclosure Program is Ready to Launch
SP-02/2022 January 7, 2022 94 Trade through Electronic System Actors are Subjected to Collect and Pay VAT SP-03/2022 January 12, 2022 The Government Extends Health Incentives Until the End of June 2022
SP-04/2022 January 13, 2022 Now, Refunds up to Rp5 Billion Get an Early Refund SP-05/2022 January 20, 2022 DGT Continues to Disseminate HPP Law in Surabaya
SP-06/2022 January 21, 2022 Malang Becomes the Fifth City of HPP Law Dissemination Roadshow SP-07/2022 January 26, 2022 Government Exempts Four Documents from Stamp Duty
SP-08/2022 February 2, 2022 Effective Starting Today, Check Out the Following FTZ VAT Provisions!
SP-09/2022 February 3, 2022 Government Extends Tax Incentive Provision During Pandemic SP-10/2022 February 4, 2022 MSME Booths Participate in the Dissemination of HPP Law in Medan
SP-11/2022 February 21, 2022 Private Placement of Government Bond for Voluntary Disclosure Program Fund SP-12/2022 February 23, 2022 From Udemy to Twitch, DGT Appoints More Collectors of VAT from Trade through
Electronic System
SP-13/2022 February 25, 2022 Final Income Tax Rate for Construction Services Decrease
SP-14/2022 March 1, 2022 Minister of Finance Determines 332 Investment Destination Industries for Voluntary Disclosure Program
SP-15/2022 March 3, 2022 DGT Ensures Taxpayer Data is Safe
SP-16/2022 March 4, 2022 President Jokowi Invites the Public to Immediately File Annual Tax Return SP-17/2022 March 7, 2022 Vice President Urges Public to File Annual Tax Return on Time
SP-18/2022 March 8, 2022 Setting Example, State Officials File Annual Tax Return Today SP-19/2022 March 10, 2022 DGT Holds Dissemination of HPP Law in Semarang
SP-20/2022 March 18, 2022 Dissemination of HPP Law in Palembang Targets Taxpayers in 6 Provinces SP-21/2022 March 23, 2022 Spectaxcular 2022, Tax Campaign Through Talk Shows and Entertainment SP-22/2022 April 1, 2022 VAT Reform Prioritizes a Sense of Fairness
SP-23/2022 April 5, 2022 The Government Issues Fourteen Derivative Regulations of HPP Law
SP-24/2022 April 11, 2022 Value Added Tax on Self-Construction Activities (PPN KMS) Is Now Easier, Fairer, and More Certain
SP-25/2022 April 11, 2022 VAT on Agricultural Products is Only 1.1% of Sales Price SP-26/2022 April 12, 2022 VAT on Used Motor Vehicles, Now Simpler!
SP-27/2022 April 12, 2022 Religious Services Still Not Subject to VAT!
SP-28/2022 April 13, 2022 Attention! VAT for Financial Technology Services is Applied to Service Costs, Not Transaction Values
Press Releases, 2022
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No. Date Subject
SP-32/2022 May 19, 2022 Integration of Population Data and Tax Data Towards the Implementation of NIK as NPWP for Individual Taxpayers
May 19, 2022
SP-33/2022 June 7, 2022 DGT Does Not Tolerate Violence
SP-34/2022 June 9, 2022 Tax Administration Made Easier with NIK as NPWP
SP-35/2022 June 15, 2022 The Number of Voluntary Disclosure Program Participants Surged SP-36/2022 June 28, 2022 System Interoperability Supports DGT Service Quality
SP-37/2022 July 1, 2022 Voluntary Disclosure Program Wraps Up, What Are the Accomplishments?
SP-38/2022 July 6, 2022 The Government Successfully Collected Rp7.1 Trillion in Digital Taxes
SP-39/2022 July 7, 2022 The Government Appreciates MK's Rejection of the Material Review of HPP Law SP-40/2022 July 8, 2022 Director General of Taxes Emphasizes This as He Inaugurates Supervisory Positions SP-41/2022 July 14, 2022 Director General of Taxes Speech at the 2022 Tax Day Ceremony
SP-42/2022 July 19, 2022 In Commemoration of Tax Day, DGT Launches NIK as NPWP SP-43/2022 July 21, 2022 Check Out the New NPWP Format!
SP-44/2022 July 22, 2022 DGT Explores Tax Potential, Find Out How
SP-45/2022 July 22, 2022 Good News, Government Extends Tax Incentives Again SP-46/2022 August 1, 2022 Economy Improves, Economy Soars
SP-47/2022 August 3, 2022 Electronic System Provider (PSE) and Trade through Electronic System (PMSE), What's the Difference?
SP-48/2022 August 18, 2022 Taxes Encourage Young Generation to Build the Country
SP-49/2022 August 25, 2022 Continued Dissemination of the Job Creation Law Strengthen Meaningful Participation SP-50/2022 September 1, 2022 2nd Asia Initiative Meeting Discusses Tax Transparency in the Asian Region
SP-51/2022 September 9, 2022 Latest Update of VAT on Trade through Electronic System: 127 Collectors and Rp8.2 Trillion Collected Funds
SP-52/2022 September 15, 2022 DGT Optimizes Central and Regional Tax Collections SP-53/2022 September 28, 2022 VAT Collectors Required to Use the 2022 Version of e-SPT
SP-54/2022 October 4, 2022 DGT and Traffic Corps (Korlantas) Collaborate to Secure State Revenue SP-55/2022 October 4, 2022 Post-Voluntary Disclosure Program, Tax Revenue Back to Normal SP-56/2022 October 5, 2022 DGT Investigators Confiscated Four Fuel Tank Trucks
SP-57/2022 October 19, 2022 Latest Update of VAT on Trade through Electronic System: 130 Collectors and Rp8.69 Trillion Collected Funds
SP-58/2022 October 27, 2022 DGT Hands Over Tax Evasion and Money Laundering Suspects to Prosecutors SP-59/2022 November 1, 2022 HR Pillar Reform, DGT Holds 2022 Scholarship and Research Festival
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Source: Directorate of Tax Dissemination, Services, and Public Relations
Date Subject
April 1, 2022 Increase of VAT Rate
April 6, 2022 Issuance of 14 Minister of Finance Regulations as Implementing Regulations for HPP Law May 27, 2022 Update on Tax Revenue including Voluntary Disclosure Program
August 2, 2022 Integration of NIK and NPWP, Tax Incentives, and Amplification of APBN Kita Press Conference July 2022 October 4, 2022 Latest State Revenue Achievements and Tax Information
December 16, 2022 Latest Tax Information
DGT also carries out media briefings and media gatherings to disseminate tax information. DGT held six media briefings throughout 2022. The media gathering was held on November 29 to December 1, 2022, with a target audience of mass media. This activity aims to deliver information related to derivative regulations of HPP Law and State Budget information to the media.
Source: Directorate of Tax Dissemination, Services, and Public Relations
4. Intax Magazine
To provide internal communication channels, the Directorate of Tax Dissemination, Services, and Public Relations regularly publishes the Intax electronic magazine through DGT’s internal public relations portal. Intax contains various sections such as news on the implementation of the latest tax policies/programs, information on important activities at DGT, profiles of office/employee achievers, issues and developments in tax practices in the world, as well as light articles on culture,
Issue Theme
I – 2022 Strategy of Voluntary Disclosure Program II – 2022 Increase of VAT Rate
III – 2022 Sexual Harassment in the Workplace IV – 2022 Implementation of NIK as NPWP V – 2022 Pledge to Serve the Institution Media Briefing, 2022
Issuance of Intax Internal Magazine, 2022
No. Date Subject
SP-63/2022 December 8, 2022 Regulations Under HPP Law, VAT Cluster, See the Provisions SP-64/2022 December 8, 2022 DGT Holds International Tax Conference for the First Time
SP-65/2022 December 14, 2022 Government Issues Derivative Regulations for HPP Law, General Provisions and Tax Procedures Cluster
SP-66/2022 December 15, 2022 Government Fully Maintains VAT Facilities
SP-67/2022 December 23, 2022 Legal Certainty in the Implementation of Preliminary Investigation SP-68/2022 December 23, 2022 Government Adjusts Income Tax Regulations
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5. Performance of DGT Website
DGT’s website (tax.go.id) is dedicated as an official site that can be accessed by the public and is a reference source for tax information as well as DGT representation on the internet. Throughout 2022, DGT website has published 11,527 content. A total of 6,202 are tax news content from all DGT offices, 4,698 flash photo content, 269 opinion articles, and 358 press releases.
DGT provides five landing pages on the website for disseminating information to taxpayers regarding Voluntary Disclosure Program, tax incentives, HPP Law, VAT on imports of digital products, ease of doing business in the tax sector, with the following links:
a. https://pajak.go.id/PPS contains Voluntary Disclosure Program information presented in Indonesian;
b. https://pajak.go.id/uu-hpp contains information on HPP Law presented in Indonesian;
c. https://pajak.go.id/id/pajakdigital contains VAT information on imports of digital products presented in Indonesian;
d. https://pajak.go.id/covid19 contains tax incentive information presented in Indonesian; and
e. https://www.pajak.go.id/klaster-kemudahan-berusaha-bidang-perpajakan contains information about the tax cluster of Job Creation Law which is presented in Indonesian.
DGT also provides a page in English whose content is constantly updated to provide useful information to stakeholders, especially foreign taxpayers.
Content of Tax Website Total
Tax News from All Offices 6,202
Flash Images 4,698
Opinion Articles 269
Press Release 358
Activity 2022 2021 2020
Session 22,885,609 32,408,380 74,121,188 Pageview 53,805,706 80,856,189 29,552,881
Source:
Directorate of Tax Dissemination, Services, and Public Relations
Source:
Directorate of Tax Dissemination, Services, and Public Relations
6. Social Media Activity
Until 2022, DGT has six official social media accounts which are used as a means of disseminating tax information to the public, namely: a) Facebook (Directorate General of Taxes); b) YouTube (Directorate General of Taxes); c) Instagram (@DitjenPajakRI); d) Twitter (@DitjenPajakRI); e) TikTok (Directorate General of Taxes RI); and f) LinkedIn (Directorate General of Taxes of the Republic of Indonesia). TikTok and LinkedIn are two additional channels that DGT has started using since 2020 to further expand the reach of communication to the public.
Social Media Total Contents Social Media Total Contents
Content Published on DGT Website, 2022 Number of Accesses on DGT Website, 2022
DGT’s Social Media Activity, 2022
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Social Media 2022 2021 2020 2019 2018
Facebook 249,576 246,821 235,652 225,152 218,334
YouTube 102,582 66,151 34,188 13,300 8,697
Twitter 240,018 209,656 169,317 136,302 88,300
Instagram 358,625 278,080 222,202 154,000 100,101
TikTok 110,248 43,814 - - -
LinkedIn 47,307 17,256 - - -
Source: Directorate of Tax Dissemination, Services, and Public Relations
7. Public Relations Effectiveness Measurement
Public relations plays an important role in realizing a tax-conscious society, especially among the younger generation.
Creating a character and tax-conscious culture is not just a one- or two-year job, but requires patience and consistency in doing so. Various positive information that exists in DGT shall be known by the public. Through the role of public relations, the message shall reach the public.
One of the indicators of DGT’s success in achieving the strategic target of “ effective education, service, and public relations” is measured from the results of the public relations effectiveness survey. In 2022, DGT collaborated with a third party, namely Frontier, to conduct a Service Satisfaction Survey and the Effectiveness of Dissemination and Public Relations.
Due to the fact that the Covid-19 pandemic has not yet subsided in 2022, the survey was conducted through recorded interviews using online media or by phone. The survey data is collected from August 8 to October 9 2022.
The tax public relations effectiveness was measured on the publication of service information during 2022, with the tagline as follows:
Dimension Public Relations Effectiveness Communication Channel Effectiveness Variable a. The tax tagline is clear and easy to
understand
b. Tax information has been published through various communication media c. Tax information is clear and easy to
a. DGT’s official website pajak.go.id b. DGT’s official social media c. Email blast
d. WhatsApp blast
e. Online mass media (newspapers, a. “File Tax Return, the Earlier the Better”
b. “Our Taxes for Us”
c. “Don’t Delay, File Tax Return Today”
d. “Filing in e-Filing, Paying using e-Billing”
e. “Mutual Cooperation, Fair and Equal”
Furthermore, there are two dimensions that are measured from the publication of this information, namely public relations effectiveness and communication channel effectiveness.
DGT Social Network Followers, 2018—2022
Measuring the Effectiveness of Tax Public Relations, 2022
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According to the survey, DGT obtained a tax public relations effectiveness index of 88.84 (scale of 100), an increase of 5.02 points from the previous year. Other results obtained based on a survey measuring the effectiveness of tax public relations in 2022 are as follows.
a. Of the five tax information taglines published by DGT in 2022, “ File Tax Return, the Earlier the Better” received the largest percentage of taglines that have been seen, heard, or known;
b. In measuring the dimensions of public relations effectiveness, the clear and easy-to-understand tax tagline variable obtained the highest effectiveness value (92.06). Meanwhile, in measuring the dimensions of
communication channel effectiveness, the direct face-to-face variable and DGT’s official website obtained the highest effectiveness values (92.97 and 92.16, respectively).
Source: Directorate of Tax Dissemination, Services, and Public Relations
80 82 84 86 88 92 90
81.87 85.82
90.77
83.82
88.84
2021 2022
2020 2019
2018
Tax Public Relations Effectiveness Index, 2018—2022