. 1..Research.is.needed.that.will.allow.better.understanding.of.the.three.domains.
of.perceptions,.policies,.and.social.norms.
. 2..Develop. assessment. tools. that. allow. community. prevention. practitioners.
to.identify.where.they.are.in.regard.to.the.three.domains,.and.assist.them.
in.developing.strategic.prevention.plans.based.on.the.balance.and.interplay.
between.them.
. 3..Expand.social.norms.research.and.application.to.include.support.for.various.
laws.and.policies.designed.to.mitigate.the.harmful.effects.of.alcohol.abuse.
. 4..Frame.prevention.and.research.practices.that.embrace.the.complexity.of.alco- hol’s.role.in.society..Understanding.and.acknowledging.this.complex.culture.
will.help.foster.an.atmosphere.that.promotes.clear,.consistent.guidelines.and.
standards.concerning.alcohol.use.and.misuse.
. 5..Remove.cultural.cataracts..It.is.imperative.that.we.correct.our.faulty.views.
of. subpopulations. so. that. policies. and. actions. do. not. result. in. furthering.
misperceptions.and.encouraging.harm.
. 6..Avoid.possible.boomerang.effects.associated.with.fear-based.campaigns..Cre- ate.prevention.campaigns.based.on.research.demonstrating.the.effectiveness.
of.the.positive.approach.
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