SUSTAINABLE TOURISM DEVELOPMENT IN BALI COASTAL AREAS TO BE CREATIVE DESTINATION
4. Results and Discussion
4.3. Strategies Used to Develop Tourism Potential to Become Coastal Creative Sustainable Product in Under Developed Coastal Areas
To determine the development strategy by using the matrix IF A and EFA and SWOT Analysis.
4.3.1. The strength
a. In principle, the coastal area of the island of Bali is a strategic area because it is close to the object / other tourist attractions that are well known in the world.
b. Colorful coral formations c. Waves suitable for surfing
d. Society suave, open and able to accept differences.
e. The attitude of hospitality has become a part of life of local communities, where it is because of religion and customs are practiced in everyday life which is based on the concept of "karmaphala" and "Tri Kaya Parisudha".
4.3.2. Weaknesses
a. Most strategic land along the coast belong to investors.
b. The beach is not clean enough.
c. Most people do not have knowledge about tourism.
d. Not listed as a tourist attraction developed by the local governement.
e. Less exotic beach sand.
f. Tourism facilities are very limited.
Universitas Mahasaraswati Press 84 4.3.3. Opportunities
a. Increasing tourist visits to the island of Bali.
b. The trend of investors to develop tourism are increase.
c. Bali has a tourist attraction that is already well-known in foreign countries, which can be used to promote undeveloped coastal areas.
d. Travelers with special interest very fond of surfing are still very natural beach with waves adequate for surfing
e. The development of tourism alternatives that lead to nature, conservation and sustainability.
4.3.4. Threats
a. The more land that is slowly taken over by investors.
b. Coastal abrasion as a result of global warming.
c. The country's economy is not stable.
d. Travel warning by some countries.
e. Competition to competitors which has same products 4.3.5. Internal Factors Analysis Using Matrix IFA and EFA
By considering the strengths, weaknesses, opportunities and threatness , the weighting and ranking is done by using the Internal and External Factor Analysis Factor Analysis. Score Score IFA is 2.45 and EFA is 3.40
.
4.3.6. The Results of Matrix Internal-External and Policy Direction
The matrix shows the meeting between the total score of EFAS and IFAS located on the 2n cell, ie, Grow and Maintain (grow and maintain / building). The 2nd cells can be categorized in a growth strategy, by (i) increasing access to wider markets, (ii) develop new products, (iii) improving the services offered.
Therefore coastal areas still not managed professionally and not well organized, then based on the analysis of internal and external factors, efforts need to be done as follows: (i) Establish a special comitee that is responsible for the development of tourism in coastal areas, (ii) Put the under developed coastal region to be one of tourist attraction to be developped by local community (iii) Promoting the coastal region through the websites, travel agencies, (iv) development of creative potentials are able to produce creative and environmentally friendly products, (v) Provide socialization and training on tourism awareness, (vi) hold festivals to promote coastal areas, (vi) not to sell land to investors, but only lease it, (vii) Increase the quantity and quality of basic amenities, like: toilet (viii) Improving access entrance, including the signpost on the coastal areas to be developed.
Conclusions
a. Constraints faced in the development of coastal areas become creative and sustainable destinations include: (i) the enactment of status as a tourist
Universitas Mahasaraswati Press 85 destination that developed the Regional Government, (ii) strategic land ownership to investors, (iii) the black sand, ( iv) the cleanliness are very low, (v) tourist facilities are very limited, (vi) better access, including sign board (vii) the local population lacks knowledge about tourism.
b. Strategies that may be done include: seeking the status of the coastal region became one of the tourist attraction developed by local government, to stop the sale of land to investors, the establishment of tourism awareness group that works to develop tourism in Kedungu Beach, and improve cooperation with all stakeholders of tourism
Suggestion
a. It's needed to be an effort to make coastal areas of potential Bali as a tourist destination that is developed in each district government, so it has a clear legal aspects.
b. It takes the approach to investors to be able together develop coastal areas by using the concept of community-based tourism
c. Counseling regarding tourism must be done, so that people have the same perception in developing the tourism potential.
d. Increased tourism facilities and hygiene in the coastal areas to be developed.
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