At the March 2008 meeting of the ASEAN Working Group on E-Commerce and ICT Trade Facilitation, it was assessed that there is no unified and comprehensive picture of the state of e-commerce in the ASEAN region. 29 of the Electronic Commerce Act of 2000 (Republic Act No. 8792), has undertaken the project on behalf of the ASEAN Telecommunications and ICT Senior Officials' meeting (ASEAN TELSOM). All responsible agencies were designated by the ASEAN TELSOM Focal Point Groups in collaboration with the TELSOM Leaders and communicated through the ASEAN Secretariat.
These four (4) instruments are tools used for uniform presentation of data as prescribed by ASEAN TELSOM. Therefore, this report will provide the necessary results to provide a consistent view of e-commerce activity across ASEAN. This data was collected against each country profile in combination with additional e-commerce indicators to create a basic measurement standard for ASEAN member countries.
OBJECTIVES
SCOPE & LIMITATIONS
RESEARCH FINDINGS: THE STATE OF ASEAN E-COMMERCE
- Population & Internet Users
- ASEAN Population & Internet Penetration
- ASEAN Population & Internet Users
- ASEAN Population Internet Users, Percentages
- Internet Penetration: vs. Benchmarks
- Population and Internet User Composition: vs. Rest of the World
- Economic Conditions Affecting E-Commerce Take-Up
- Effect of Infrastructure and ICT Indicators
- Top Websites in ASEAN
- Facebook Facts
Internet penetration rates refer to the number of Internet users in a country relative to its population. Indonesia, the Philippines, Vietnam and Thailand are major contributors to the number of internet users in the region, although they have lower internet penetration rates due to their large populations. The ASEAN region still lags behind the United States (US), European Union (EU), Republic of Korea (ROK), Japan (JPN) and China (CHN) in internet penetration.
Lower GDP countries such as Cambodia, Lao PDR and Myanmar have lower internet penetration rates. This may be a reason for higher internet penetration rates even in countries with low GDP per capita. As expected, countries with high GDP per capita in the benchmark group have higher Internet penetration rates as shown in Table 10.
NA www.paypal.com www.dbs.com none in top 50 sites none in top 50 sites NA www.google.com.ph www.google.com.sg www.google.com.th www.google.com.vn . Only Brunei Darussalam, Cambodia and Vietnam have local shopping/retail sites that have more traffic than Amazon.com e.
RESEARCH FINDINGS: CONSUMER INSIGHTS
The Respondents’ Profile
Time Spent Online
Access
Fixed and wireless broadband connections are the most dominant internet connection used by more than 40% of internet subscribers in all countries. Singapore and Brunei Darussalam had the highest number of respondents who had access to the internet, both via a mobile device and a PC. This is indicative of the internet infrastructure and availability of mobile internet devices in the two countries.
These two economies also represent the largest GDP per per capita and the smallest land areas among the ASEAN countries. The combination of wealth with relatively smaller land areas to cover may be the reason for such high usage of mobile devices.
Frequency of Activities
Following the example of more modern economies such as Singapore, the use of the Internet for buying, banking or transaction purposes can be improved to a more significant level in which 21%. If these figures are achieved in the highly populated economies of the ASEAN, e-commerce can become an important transaction tool.
Email, Search Engine & Web Ownership Preferences
Online Purchasing
When asked about their preferred payment method, online shoppers in all countries except Indonesia and Vietnam prefer credit cards. Viewing transaction history seems most common among those using online banking, although all standard online banking seems to be used. Brunei Darussalam Cambodia Indonesia Lao PDR Malaysia Myanmar Philippines Singapore Thailand Vietnam View my transaction.
High GDP per capita countries such as Brunei Darussalam, Singapore and Malaysia have a significant majority of Internet users who use online banking services.
Barriers to Online Purchase
Online Banking Perceptions
I am concerned that I may lose money due to careless mistakes such as sending the wrong amount or sending money to the wrong account. I am worried that my bank would not be able to help me in case of transaction error.
RESEARCH FINDINGS: BUSINESS CONSUMER INSIGHTS
RESEARCH FINDINGS: ONLINE SHOPPING PREFERENCES
Purchased Items
Clothing / Accessories / Shoes Books, magazines or other reading materials Videos, DVDs, games Computer software Music or CDs Sporting goods Airline tickets / reservations Electronic equipment (TV, camera, etc.) Computer hardware Event, theater or movie tickets Tours / hotel reservations Flowers or gift items Cars / motorcycles and accessories Household items or hardware items Toys/dolls/collectibles Cosmetics/nutritional supplements/medicines. Airline tickets / reservations Music or CDs Computer software Videos, DVDs, games Electronic equipment (TV, camera, etc.) Computer hardware Books, magazines or other reading materials Tours / hotel reservations Event, theater or cinema tickets Flowers or gifts Clothing / accessories / Shoes Homeware or hardware Sporting goods Automotive/motorcycle and accessories Cosmetics / Food supplements / Medicines. Airline tickets / reservations Tickets for events, theater or cinema Tours / Hotel reservations Apparel / Accessories / Shoes Computer software Books, magazines or other reading materials Videos, DVDs, games Computer hardware Flowers or gifts Music or CDs Cosmetics / nutritional supplements / medicines Electronic Equipment (TV, camera, etc.) ) Household items or hardware items Toys / dolls / collectibles Sporting goods Cars / motorcycles and accessories Groceries.
Books, magazines or other reading material Cosmetics / Nutritional supplements / Medical clothing / Accessories / Shoes Computer hardware Computer software Videos, DVDs, games Tours / Hotel reservations Airline tickets / reservations Event, theater or cinema tickets Electronic equipment (TV, Cameras, etc. ) Music or CDs Toys/Dolls/Collectables Sporting Goods Food Cars/Motorcycles & Accessories Household or Hardware Flowers or Gifts. Airline tickets / bookings Excursions / Hotel bookings Books, magazines or other reading material Videos, DVDs, games Clothing / Accessories / Shoes Tickets to an event, theater or cinema Computer software Music or CDs Computer hardware Flowers or gifts Cosmetics / Dietary Supplements / Medicine Electronic Equipment (TV, Camera, etc.) Toys / Dolls / Collectibles Sports Goods Foodstuffs Cars/Motorcycles & Accessories Household or Hardware. Event, theater or cinema tickets Airline tickets / bookings Excursions / Hotel bookings Clothing / Accessories / Shoes Computer software Videos, DVDs, game books, magazines or other reading material Flowers or gifts Computer hardware Music or CDs Toys / Dolls / Collectables Electronic equipment (TV, camera, etc.) Cosmetics / nutritional supplements / medicine Household goods or hardware Sports equipment Groceries Automobiles / motorcycles and accessories.
Airline tickets / reservations Clothing / Accessories / Shoes Sightseeing / Hotel reservations Videos, DVDs, games, books, magazines or other reading material Computer software Cosmetics / Nutritional supplements / Tickets to medical events, theater or cinema Music or CDs Computer Hardware Flowers or Gifts Electronic Equipment (TV, Camera, etc.) Toys/Dolls/Collectibles Sporting Goods Food Houseware or Hardware Cars/Motorcycles and Accessories. Airline tickets / reservations Clothing / Accessories / Shoes Computer software Books, magazines or other reading material Flowers or gifts Videos, DVDs, Game, theater or cinema tickets Music or CDs Computer hardware Tours / Hotel reservations Toys / Dolls / Collectibles Electronic equipment (TV, camera, etc.) Cosmetics / Dietary supplements / Medicine Sporting goods Automobiles/motorcycles and accessories Houseware or hardware Foodstuffs. In June 2010, Nielsen published a global average2 of what people plan to buy online in the next six months.
Given that technology and the industry have undergone many changes over the past three years, there are still some noteworthy similarities between popular and unpopular products online.
Media Options
Other Purchase Options
DATA SUMMARY
Topzoekmachine www.go o gle.co m.bn www.go o gle.co m www.go o gle.co m.id NA www.go o gle.co m.my NA www.go o gle.co m.ph www.go o gle.co m.sg www.go o gle.co m.th www.go o gle.co m.vn Top Local News / Magazine Site www.bruneidirect.com www.dap-news .co m www.detik.co m NA www.thestar.co m.my NA www.inquirer.netwww.hardwarezo ne.co.
CONCLUSIONS AND RECOMMENDATIONS
- Conclusions
- Recommendations
- Recommendations for Future Studies
- LIST OF TABLES & FIGURES
- Tables
- Figures
Prepaid or pay as you go Internet connections can be one of the keys to increasing Internet penetration rates as they will empower individuals to go online and participate in basic Internet activities at a low cost without the obligation of monthly bills. As the world adopts wireless technologies, these devices will enable increasingly easier access to the Internet. Increase the consumption of free Internet content such as news, blogs, online publications, information sites and social media to lead to more interest in the Internet and create a larger market for online transactions.
Increase Internet usage for basic activities such as online banking, email, and entertainment to create a larger online user base needed to support a healthy E-Commerce environment. It is essential to create a trustworthy environment for E-Commerce by creating and enforcing laws, regulations and guidelines that deal with consumer and business rights to protect them from unwanted elements on the Internet. The combination of free Internet access and the integration of the Internet into the daily lives of individuals is seen as a method to increase online users, while improving electronic payment facilities and creating a trusted environment should encourage more online transactions for enhance ASEAN E-Commerce activities.
The ASEAN E-Commerce Database project will be an effective tool to measure the progress of the ASEAN ICT Master Plan 2015. As such, it is important to refine the data collection activities to make data collection faster and more efficient. Empower the principal consultant/researcher to be the central repository of all data collection activities in order to relieve pressure from responsible agencies of each country and to provide a uniform data set from compatible sources.
For direct data collection of country information: Appoint the lead consultant to collect information from reliable online and offline sources. Simplifying the task of agencies responsible for reviewing and approving the accuracy of data and resources used by the consultant. Responsible agencies in each country will be tasked with promoting the online survey rather than implementing it themselves.
Due to the random nature of the respondents that can be collected from online advertisements and promotions, the data will also be made more accurate.
ANNEXES
List of Abbreviations
FIGURES
