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Dedication
Introduction
One of the most important discoveries of the last half century is that creative thinking is a skill. The book will help readers to better understand and evaluate the quality of creative thinking as well as.
New Truths About Creativity
Creativity: The Traditional Definition
One way to look at creativity is through the premise of the 4Ps: person, place, process and product. Viewing the Renaissance through the lens of the modern concept of creativity, we can.
The Perfect Storm
In recent years, there has been increasing evidence that creativity and creative thinking skills can be taught, learned and practiced. Based on my work with students and professionals in the field of creativity and creative thinking, I have been able to observe several trends.
What Is Creativity?
Being creative requires divergent thinking (generating many unique ideas) and then convergent thinking (combining those ideas to the best result).7. Among several options, the most famous methods are: convergent thinking, divergent thinking and lateral thinking.
Defining Creativity in the Business Environment
Who Is Creative?
The majority of creative directors mentioned that the most creative people in their agencies are those who are willing to work with others and are open to collaboration because creativity is often a collective effort. Lynn Teo, formerly of McCann Erickson in New York and formerly of AKQA, looks for people who show a lot of curiosity, a genuine desire to explore, a genuine desire to understand and, in particular, a genuine desire to understand human behavior.
Creativity and Self-Perception
Others may have relinquished the inherent skills of creative thinking for more traditional and structured social behavior due to circumstances that did not support or value creativity. The good news is that not being born into an environment that hones creative thinking skills does not automatically make one a less effective creative thinker.
Practice Makes a Better Brain
Make a list of people who inhibited or hindered your creative growth in the first box and the reason or memory that caused the negative association. In the remaining two boxes, write a response to the memory or person regarding your creativity.
Creative Thinking
Since creative thinking can be learned and improved, it helps to understand some basic concepts. This stage also includes abilities associated with creative thinking and imagination, specifically one's ability to use divergent and convergent thinking.
Creative Thinking and the Brain
Through extensive research, he believed that the two sides of the brain function independently and have different processing styles. In fact, creativity flourishes most when you are able to integrate both sides of your brain. Instead, many of the activities we do every day train the brain to become passive rather than active.
These activities do not actively engage the brain in the activities that train it to create.
The Creative [Problem- Solving] Process
It is important to clearly identify the focus of the problem and question whether the original problem is really the real problem. Rob Schwartz of TBWA\Chiat\Day believes that "the process of disruption is one of the smartest ways to get great ideas quickly and consistently." A concept like disruption can provide important information during any stage of the thinking process. During the problem-finding step, one should revisit the initial problem and determine whether it is still the same problem after all the facts have been considered.
Redefining the problem can be one of the most powerful first steps toward developing creative solutions.
Creative Thinking Methods and Techniques
During this phase, there are many thinking techniques that can increase the number of ideas that develop, as well as increase the quality of those ideas. With the help of certain thinking techniques, you can maximize your brainpower and push the total number of ideas far beyond what the average person comes up with. To maximize and improve your creative ideas, you need to set aside a certain amount of time during which your only concern is the production of ideas.
These methods may even introduce you to some new ways of thinking that are not covered in this book.
Brainstorming
On the contrary, the brain can come up with the most ideas when it is relaxed and engaged in something that has nothing to do with the problem.
Lateral Thinking
The main benefit of lateral thinking is the exploration of multiple possibilities and approaches, rather than following the default approach – the one the brain automatically falls back on. The end result of lateral thinking, as with any thinking technique, is a large number of ideas.
Six Thinking Hats
The last hat is the blue hat and unlike the other hats it does not represent any specific line of thinking. The blue hat is responsible for managing the process of using the six thinking hats as a tool. The wearer of the blue hat acts as a referee and calls out the participants who can think outside of a hat of a certain color.
De Bono's Six Thinking Hats are one of the simplest yet powerful thinking techniques there is.
Random Input
Reversal
Scamper
Eliminate is about streamlining the product and the elements that can be removed to maximize its effectiveness and efficiency. Once you have this list, you can change any of these attributes to improve the overall product. With this method, for example, you would make a list of the materials that could be used to make the product, the shape it could have, the size it could be, etc., and then make different combinations of these elements to come up with the best possible solution.
If you're stuck on a problem, open a dictionary and pick a random word, then combine the words randomly to help your mind move in untrodden new directions.
Evaluation of Ideas
This is the secret.” There are times when a client may think they understand the solution to their problem and may have a certain vision. Combined with Leo Burnett's overarching theme of 'Humankind', the Leo Burnett Humankind GPC scale ensures that. Video connects well with an audience that is concerned. environment and mass food production.
Andy Fennell, Chief Marketing Officer at Diageo, says that "creative excellence is essential to creating brilliant performance." Cannes Lions demonstrates that creativity is enormous.
The Importance of
Communicating Ideas Effectively
Being able to articulate your idea in a way that convinces someone else that it's a good idea is really difficult,” says Vulkan. Good ideas rarely just sail through a system with ease, they have to be fought for. Are you willing to sit with it for three years, or are you just looking for a quick win?' I think the best things have to.
When you watch a film, you see and experience an infinite number of ideas woven together and conveyed through image and sound.
Bringing Ideas to Market
Resistance to New Ideas
One of the most common ways to do this is by adding supporting customer insights and market research data. In today's highly competitive advertising environment, doing things the established way may not lead to the success needed to survive in the future. When developing communication strategies and campaigns it is important to build on previous work and maintain a level of continuity, and for the same reason it is more necessary to be different from the rest.
Not taking any risks can become the biggest risk for a company in today's challenging markets.
Ideas Need to Be Simple and Translatable
Media-neutral ideas are of such universal quality that they can be executed across different media channels. An example of an idea used across media is the Dove "Real Beauty" campaign developed by Ogilvy and Mather. Thanks to its simple concept, the core idea of the campaign can be updated and changed over time.
The 'Real Beauty Sketches' project, in which a police artist draws women's faces based on interviews, illustrates how differently a simple idea can be interpreted and executed.
Ideas Need to Allow the Audience to Interact
But knowing that Star Wars, cats and dogs are three pop culture topics that are discussed daily by millions of people on the Internet helped the agency develop a concept that could touch and possibly connect with the millions of Internet users who are specifically interested in Star Wars, cats or dogs.
Communicating Ideas
Your presentation is not only refreshingly clear to your audience, but it conveys the idea quickly and with enthusiasm. By using visuals and breaking out of the mold of business presentations, you help your audience experience the idea on a closer level to your original experience. While choosing the right communication medium for your idea can increase the trajectory of the idea, choosing the wrong medium or introduce.
Look for people who are good listeners, who don't immediately judge, and who can provide effective encouragement for the continued implementation of the idea.
Communication Mediums
Storytelling
A prime example of this is the Subway campaign featuring Jared, a man who lost weight by eating a diet that. Note that it is the last element of the sticky idea, the story, that inspires us to act. The elements of storytelling can be ingrained in any communication process to extend the trajectory and "stickiness" of an idea.
How an idea is woven into a story can enrich the listener's experience and add credibility or evoke emotion to the story.
Sight or Visual Imagery
I only depicted the scene from a skyward angle rather than straight on so that viewers were looking at the scene from a different POV than a regular photo,” said Biese. Matthew Fiorentino continued his creative journey and incorporated exercises from Michael Michalko's Thinkertoys into his daily routine to improve his creative thinking skills. Notice the patterns that emerge, the blue objects you didn't register before, even the absence of blue.
Whatever your experience, you are now looking at your world differently and receiving signals and possible connections that you did not receive before.
Sound
Environment
Attitude
You can use elements from the story types above to highlight your story, or you can add elements of your own story to a classic narrative. Meet back with your friend and share your impressions of the works that speak most to you and why. 28. Walk around and observe the elements that make up the environment in the shop spaces.
What are the details of the environment that communicate to you in both these spaces.
Creativity and Place
The end result can be seen in people communicating more openly with each other. The Mullen Agency, based in Boston, was once located in a mansion on the outskirts of the city. It just depends on what it is and what they need to do in the organization,” he says.
Furthermore, we are linked to the new museum; we are deep supporters of all types of expression,” says Droga.
