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CHAPTER 1 INTRODUCTION
1.1 Background of the Project
Indonesia has the fourth largest population in the world, for this it requires the working age population to continue to be able to come up with new innovations in order to create their own jobs. This reason has led to the emergence of various small and medium industries that produce various types of goods, both production goods and consumer goods. The industry that is of interest to the public is the food industry.
Indonesian people are increasingly creative and innovative in making new recipes to increase their daily food needs, they are also creative in making snacks from various kinds of vegetables. In this case the organizer will make snacks from vegetables, namely " Brazilian Cassava Leaf Nachos ".
The large number of business competition for snack food products does not rule out the possibility to open business opportunities with new and different innovations from other snacks. With creativity, the efforts developed will not be in vain and will continue to advance according to the times. In order for the Brazilian Cassava Leaf Nachos product business to be better and known by the general public, it is necessary to increase changes in taste, affordable prices, quality and advantages of this product which can provide satisfaction and many benefits for health and can build a taste that has never been felt by the community, especially the Bengkalis community and its surroundings. Usually cassava leaves are processed only to be used as fresh vegetables, therefore with the latest innovation a snack made from cassava leaf vegetables is made by processing it into snacks, namely Brazilian Cassava Leaf Nachos and has a delicious, savory taste and is made without preservatives.
More and more snack products appear, the right strategy is needed to attract consumer interest in the product and maintain the market. To be a winner in competitive competition, steps are needed to excel and be able to compete withcompetitor. Not only
2 superior in terms of quality but also in terms of marketing. This needs to be done in order to maintain sustainability in the business world.
One of the steps taken to sustain a business is a necessary aspect of marketing.
The marketing aspect is a very important part of the continuity of a business, whether it produces goods or services. After producing goods that are in accordance with the quality and quantity needed by consumers, a business is faced with various things that need to be considered, namely planning a price marketing strategy, promotion, and distribution. In addition, to plan a marketing strategy for Brazilian Cassava Leaf Nachos products, there must be initial planning before carrying out a marketing strategy process to market the product. The purpose of marketing is to attract new customers by setting economical prices, distributing products easily, promoting effectively, and retaining customers.
For the continuity of the Brazilian Cassava Leaf Nachos business, appropriate marketing steps are needed for the products to be sold in the market. With the right and appropriate marketing strategy, the product will be easily accepted by potential customers so that potential consumers buy the products to be sold.
Based on the description above, an appropriate marketing strategy is needed for Brazilian Cassava leaf Nachos products, so the title of the research raised is "Planning and Production Brazilian Cassava Leaf Nachos (Review Aspect of Marketing)".
1.2 Identification of the Project
Based on the explanation from the background above, the problems that arise are: "What are the Planning and Production Brazilian Cassava Leaf Nachos (Review Aspect of Marketing)
1.3 Purpose of the Project
Based on the identification of the project, the objectives of this final project are divided into 2 (two), namely general goals and specific objectives:
3 1.3.1 General Purpose
The general objective of the Brazilian Cassava Leaf Nachos Final Project is to find out the Planning and Production Brazilian Cassava Leaf Nachos (Review Aspects of Marketing)
1.3.2 Spesific Purpose
The specific purpose of the final project in the Brazilian Cassava Leaf Nachos product are as follows:
1. To find out the marketing strategies used in the Brazilian Cassava Leaf Nachos product.
2. To find out the marketing mix used in the Brazilian Cassava Leaf Nachos product.
3. To find out what obstacles and solutions are faced when marketing Brazilian Cassava Leaf Nachos Product.
1.4 Significance of the Project
Every thing that is done must have benefits, while the benefits of the final project " Brazilian Cassava Leaf Nachos" product are as follows:
1. For enterpreneurs
This research is expected to be material for thoughts and considerations for entrepreneurs in making decisions about the marketing strategy of a product to increase the sales volume of Cassava Leaf Brazilian Nachos.
2. For researchers
This research can be used as additional experience, knowledge and as a guide in completing the Final Project which is one of the requirements for completing the Diploma IV study program of the International Business Administration Study Program, Department of Business Administration. It is expected that this final project can be used as a means to increase the development of creativity and innovation of authors.
4 3. For the community
This research is expected to provide insight in the form of a final project that can be used to increase knowledge in studying the activities of a product's marketing process.
4. For parties
This research is expected to be used as additional information, knowledge and reference in the preparation of the next final project or similar project
1.5 Time and Place of Project Implementation 1.5.1 Place of Project Implementation
The project implementation location for the production and marketing of Brazilian Nachos Cassava Leaf Products will be at Street Bantan Senggoro. Gg.SMP 3, Bengkalis District, Bengkalis Regency. Meanwhile, marketing is carried out by means of board out in store in the city of Bengkalis, and promotion on social media by implementing a delivery order system.
1.5.2 Time of Project Implementation
The time frame for this project is 4 (four) months, from September to December 2020
1.6 Writing System
The systematic writing of the final project planning and production of Brazilian Nachos Cassava Leaf products is as follows:
CHAPTER 1 :INTRODUCTION
In chapter 1 explains the background of the problem, project identification, project objectives and project writing systematics in the final project report
CHAPTER II :LITERATURE REVIEW
Chapter II describes general and specific theories in the final report, namely general theories that explain the identification of
5 business planning, and specific theories that explain marketing identification.
CHAPTER III :METHOD AND ACCOMPLISHMENT PROCESS
Chapter III describes the identification of project preparation plans, project implementation plans, project completion plans and project reporting plans which include project activity implementation reports and project activity implementation financial reports.
CHAPTER IV :RESULT AND DISSCUSSION
Chapter IV describes the profile of business activities, project activity implementation reports, which include project preparation, project implementation, project completion, project reporting, and marketing reports.
CHAPTER V :CONCLUSSION AND SUGGESTION
Chapter V explains the conclusions and suggestions after the project is implemented
REFERENCES ATTACHMENT
