Question Concurrent Engineering
1. Explain how simplification and standardization can improve designs. How does modular design differ from standardization?
2. Discuss the concept of concurrent design. What are the advantages of this approach?
How would you apply concurrent design to a group project?
Problem 1.
1. Students often complain that the requirements of assign ments or projects are unclear.
From the student’s perspec tive, whoever can guess what the professor wants wins the highest grade. Thus, grades appear to be assigned some what arbitrarily. If you have ever felt that way, here is your chance to clarify that next project or assignment.
Construct a house of quality for a paper or project. View the professor as the customer.
For the perceptual map, have your professor compare one of your papers with typical A, B, or C papers. When you have completed the exercise, give your opinion on the usefulness of QFD for this application.
CASE PROBLEM ; Lean and Mean
Megan McNeil, product manager for Lean and Mean (L&M) weight reduction company, is considering offering its own brand of prepared dinners to its clients. Clients would order the dinners, usually a month's supply at a time, from L&M's Web site and have them delivered to their home address. The dinners would, of course, encourage weight loss, but would also be more nutritious, tastier, and easier to prepare than current grocery store offerings. The price would most likely be on the high end of the scale. The product design team has constructed the framework for a house of quality from initial customer interviews. Now the team is set to perform a competitive assessment by se lecting three popular grocery store brands and measuring the design characteristics. As the team works on the house, it is anticipated that additional design characteristics may emerge. The target row of the house would represent L&M's new brand. Complete the following house of quality, and write a report to Megan containing your recommendations for the new product development. Be sure to explain how you arrived at your conclusions.
