INTEGRATING DATA MINING AND AHP METHOD Page 77 of 80 IN MARKET ANALYSIS TO PROPOSE NEW PRODUCT DEVELOPMENT IN REAL ESTATE
Y u n i t a REFERENCES
Fayyad, U.M., Smyth, P. and Uthurusamy, R. eds., 1996. Advances in knowledge discovery and data mining (Vol. 21). Menlo Park: AAAI press.
Jain, S., Aalam, M.A. and Doja, M.N., 2010. K-means clustering using weka interface. In Proceedings of the 4th National Conference (pp. 25-26).
Kotler, P., 2011. Marketing insights from A to Z: 80 concepts every manager needs to know. John Wiley & Sons.
Rahadi, R.A., Wiryono, S.K., Koesrindartoto, D.P. and Syamwil, I.B., 2012.
Relationship between consumer preferences and value propositions: a study of residential product. Procedia-Social and Behavioral Sciences, 50, pp.865-874.
Rahadi, R.A., Wiryono, S.K., Koesrindartoto, D.P. and Syamwil, I.B., 2013.
Attributes influencing housing product value and price in Jakarta metropolitan region. Procedia-Social and Behavioral Sciences, 101, pp.368-378.
Kim, Y.A., Song, H.S. and Kim, S.H., 2009. A new marketing strategy map for direct marketing. Knowledge-Based Systems, 22(5), pp.327-335.
Rygielski, C., Wang, J.C. and Yen, D.C., 2002. Data mining techniques for customer relationship management. Technology in society, 24(4), pp.483-502.
Linoff, G.S. and Berry, M.J., 2011. Data mining techniques: for marketing, sales, and customer relationship management. John Wiley & Sons.
Singh Swati, Dubey Gaurav, “Finding interest people in purchasing real estate by using data mining techniques”. International Journal of Recent Technology and Engineering(IJRTE) ISSN:2277-3878, VolumeX, Issue-X
INTEGRATING DATA MINING AND AHP METHOD Page 78 of 80 IN MARKET ANALYSIS TO PROPOSE NEW PRODUCT DEVELOPMENT IN REAL ESTATE
Y u n i t a Lee, D., Park, S.H. and Moon, S., 2013. Utility-based association rule mining: A marketing solution for cross-selling. Expert Systems with applications, 40(7), pp.2715-2725.
Bahia, I.S.H., 2013. A Data Mining Model by Using ANN for Predicting Real Estate Market: Comparative Study. International Journal of Intelligence Science, 3(04), p.162.
Demong, N.A.R., Lu, J. and Hussain, F.K., 2012, December. Multidimensional and Data Mining Analysis for Property Investment Risk Analysis. In Proceedings of World Academy of Science, Engineering and Technology (No. 72, p. 608). World Academy of Science, Engineering and Technology (WASET).
Govindarajan, M. and Chandrasekaran, R.M., 2010. Evaluation of k-nearest neighbor classifier performance for direct marketing. Expert Systems with Applications, 37(1), pp.253-258.
Tsiptsis, K.K. and Chorianopoulos, A., 2011. Data mining techniques in CRM: inside customer segmentation. John Wiley & Sons.
Han, J., Pei, J. and Kamber, M., 2011. Data mining: concepts and techniques.
Elsevier.
Ho, H.P., Chang, C.T. and Ku, C.Y., 2015. House selection via the internet by considering homebuyers’ risk attitudes with S-shaped utility functions.European Journal of Operational Research, 241(1), pp.188-201.
Sener, H.Y., 2014. Determining New Markets Using Analytic Hierarchy Process:
Case Study in Güral Porcelain. International Journal of Marketing Studies, 6(5), p.149.
Linoff, G.S. and Berry, M.J., 2011. Data mining techniques: for marketing, sales, and customer relationship management. John Wiley & Sons.
INTEGRATING DATA MINING AND AHP METHOD Page 79 of 80 IN MARKET ANALYSIS TO PROPOSE NEW PRODUCT DEVELOPMENT IN REAL ESTATE
Y u n i t a Padhy, N., Mishra, D. and Panigrahi, R., 2012. The survey of data mining applications and feature scope. arXiv preprint arXiv:1211.5723.
Chimbalkar, A., Patil, S., Jain, M., Kate, G. and Dwivedi, P., 2014. Finding n-Most Demanding Products for Real-Estate Industry. International Journal of Computer Applications, 93(12).
Demong, N.A.R., Lu, J. and Hussain, F.K., 2012, December. Multidimensional and Data Mining Analysis for Property Investment Risk Analysis. In Proceedings of World Academy of Science, Engineering and Technology (No. 72, p. 608). World Academy of Science, Engineering and Technology (WASET).
Xian Guang, L.I. and LI, Q.M., The Application Of Data Mining Technology In Real Estate Market Prediction.
Chapman, P., Clinton, J., Kerber, R., Khabaza, T., Reinartz, T., Shearer, C. and Wirth, R., 2000. CRISP-DM 1.0 Step-by-step data mining guide.
Saaty, T.L., 1988. What is the analytic hierarchy process?. In Mathematical models for decision support (pp. 109-121). Springer Berlin Heidelberg.