THE IMPACT OF BRAND AWARENESS TOWARDS CUSTOMER LOYALTY IN LOCAL BRAND CASE STUDY: TANAMERA COFFEE INDONESIA
Mohammad Joddi Guswan
Page 65 of 92
REFERENCES
Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the value of a brand name. New York: Free Press.
Afsar, B. (2014). Effect of Perceived Price, Brand Image, Perceived Quality and Trust on Consumer's Buying. Preference. Journal of Economic and Business Research.
Alsaqre, O Z. (2011). Investigating the Effects of Tangible and Intangible Things.
Amin, S.M., Ahmad, U. N., Hui, Lim Shu. (2012) Factors Contributing to Customer Loyalty Towards Telecommunication Service Provider: Factors Contributing to Customer Loyalty Towards Telecommunication Service Provider. 282-286.
Bertsch, Gerhard; Ostermann, Herwig. (2011). International Multidisciplinary Journal of Tourism: The Effect of Wellnes Brand Awareness on Expected and Perceived Quality. 103-120
Chinomona, Richard. (2013). Customer Satisfaction, Trust and Loyalty as Predictors of Customer: Mediterranean Journal of Social Sciences. MCSER Publishing. 437-446
Czinkota, Michael; Ronkainen, Ilka. (2006). International Marketing 8th Edition: International Marketing. Thomson South Western.
Eliwa, R A. (1993). A Study of Customer Loyaltyand The Image of Fine Dining.
16-19
Fatema, Mohsina; Azad, Md. Abdul Kalam; Masum, Mohammad Abdul Kadar.
(2013). Asian Business Review: Impact of Brand Image and Brand Loyalty in Measuring Brand Equity of Islamic Bank Bangladesh Ltd. 42-46
THE IMPACT OF BRAND AWARENESS TOWARDS CUSTOMER LOYALTY IN LOCAL BRAND CASE STUDY: TANAMERA COFFEE INDONESIA
Mohammad Joddi Guswan
Page 66 of 92
Ghasemi, Asghar; Zahediasl, Saleh. (2012). International Journal of Endocrinology and Metabolism: Normality Tests for Statistical Analysis: A Guide for Non-Statisticians. 486-489
Grewal, D; Monroe, K; Krishnan, R. (1998). Journal of Marketing: The effects of price comparison advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions. 46-59
Hellier, Phillip K; Carr, Rodney A. (2003). European journal of marketing:
Customer repurchase intention: a general structural equation model. 1762- 1800
Hendro, Gamal. (2011). 50 Tempat Ngopi Paling Asyik Se-Jabodetabek. PT.
Gramedia Pustaka Utama
Herliayana, Elly. (2012). Fenomena Coffee Shop Sebagai Gejala Gaya Hidup Baru Kaum Muda
Keiningham, Timothy L; Cooil, Bruce; Aksoy , Lerzan; Andreassen, Tor W;
Weiner, Jay. (2007). Managing Service Quality: The value of different customer. 361-384
Keller, Kevin Lane. (2008). Strategic Brand Management. Pearson Prentice Hall
Khan, Shahzad. (2012). Asian Economic and Social Society: Contribution of Brand Awareness and Brand Characteristics towards Customer Loyalty (A Study of Milk Industry of Peshawar Pakistan). 170-176
Pemerintah Kota Bogor. (2010). http://kotabogor.go.id.
Kotler, Philip. (2000). Marketing Management. Prentice Hall
Lund Research Ltd. (2014). Descriptive and Inferential Statistics.
https://statistics.laerd.com/statistical-guides/descriptive-inferential- statistics.php
THE IMPACT OF BRAND AWARENESS TOWARDS CUSTOMER LOYALTY IN LOCAL BRAND CASE STUDY: TANAMERA COFFEE INDONESIA
Mohammad Joddi Guswan
Page 67 of 92
Macdonald, Emma; Sharp, Byron. (2000). Journal of Business Research:
Brand Awareness effects on consumer decision making for a common, repeat purchase product: A Replication. 5-15
Malik, Muhammad Ehsan; Ghafoor, Muhammad Mudasar; Iqbal, Hafiz Khasif;
Riaz, Usman; Hasan, Ul Noor; Mustafa, Muhammad; Shahbaz, Saleh. (2013).
International Journal of Business and Social Science: Importance of Brand Awareness and Brand Loyalty in assessing Purchase Intentions of Consumer.
167-171
Masinambow, Andree. (2013). JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUTANSI.
http://ejournal.unsrat.ac.id/index.php/emba/article/view/3394/0
Muktiono, Diandra. (2013). INFLUENCE OF ORGANIZTIONAL CULTURE ON ORGANIZATIONAL CITIZENSHIP BEHAVIOUR: A STUDY CASE OF
REDTOP HOTEL, JAKARTA
Mustafa, Zainal; Wijaya, Tony. (2012). Panduan Teknik Statistik SEM & PLS dengan SPSS AMOS
Saleem, Salman; Rahman, Saleem Ur; Umar, Rana Muhammad. (2015).
International Journal of Marketing Studies: Measuring Customer Based Beverage Brand Equity: Investigating the Relationship between Perceived Quality, Brand Awareness, Brand Image, and Brand Loyalty. Canadian Center of Science and Education. 66-77
Saleh, Ismail; Hermawan, Aji; Chozin, M. (2013). Jurnal Manajemen &
Agribisnis: Sustainble Culinary Tourism in Puncak, Bogor. 32
Sandilands, Tracey. (2015). How does pricing strategy affect brand equity?.
http://smallbusiness.chron.com/pricing-strategy-affect-brand-equity- 52256.html
Sarwono, Jonathan. (2014). Teknik jitu memilih prosedur analisis skripsi. PT Elex Media Komputindo
THE IMPACT OF BRAND AWARENESS TOWARDS CUSTOMER LOYALTY IN LOCAL BRAND CASE STUDY: TANAMERA COFFEE INDONESIA
Mohammad Joddi Guswan
Page 68 of 92
Shrimp, Terence; Andrews, J Craigs. (2013). Advertising Promotion and Other Aspect of Integrated MArketing Communication. Cengage Learning
Subhani, Muhammad Imtiaz. (2011). A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan. South Asian Journal of Management Science
Subhani, Muhammad Imtiaz; Osman, Amber. (2011). A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan. South Asian Journal of Management Science. 11-23
Thakur, Satendra; Singh, A.P. (2012). EXCEL International Journal of Multidisciplinary Management Studies: BRAND IMAGE, CUSTOMER
SATISFACTION AND LOYALTY INTENTION: A STUDY IN THE CONTEXT OF COSMETIC PRODUCT AMONG THE PEOPLE OF CENTRAL INDIA ABSTRACT.
Tu, Yu Te; Li, Mei Lien; Chih, Heng Chi. (2013). Journal of Economics and Behavioral Studies: An Empirical Study of Corporate Brand Image, Customer Perceived Value and Satisfaction on Loyalty in Shoe Industry. 469-483
Yogaswara, Muhammad. (2011). Peluangusaha:
http://peluangusaha.kontan.co.id/news/jangan-khawatir-kedai-kopi-masih- wangi/2011/07/11