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ABSTRAK
Muh Guntur Ilsyar, 2022. “Pengaruh Promosi Penjualan Dan Kualitas Produk Terhadap Pembelian Mobil Di PT. Jujur Jaya Sakti”. Dibimbing oleh Pembimbing I Bapak Dg. Maklassa dan Pembimbing II M Yusuf Alfian Rendra Anggoro KR.
Penelitian ini bertujuan untuk mengetahui Pengaruh Promosi Penjualan Dan Kualitas Produk Terhadap Pembelian Mobil Di PT. Jujur Jaya Sakti. Jenis penelitian yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan sample sebanyak 80 responden. Teknik pengumpulan data menggunakan observasi dan kuesioner. Teknik analisis menggunakan uji validitas, uji reabilitas, uji regresi linear berganda dan uji instrument variabel.
Hasil penelitian menunjukkan bahwa berdasarkan uji instrument variabel:
Promosi penjualan berpangaruh positif dan signifikan terhadap pembelian mobil di PT. Jujur Jaya Sakti., Kualitas produk berpengaruh positif dan signifikan terhadap pembelian mobil di PT. Jujur Jaya Sakti
Kata Kunci: Pengaruh Promosi, Kualitas Produk, dan Pembelian
iii ABSTRACT
Muh Guntur Ilsyar, 2022. “The Effect of Sales Promotion and Product Quality on Car Purchases at PT. Honest Jaya Sakti". Supervised by Advisor I Mr. Dg.
Maklassa and Supervisor II M Yusuf Alfian Rendra Anggoro KR.
This study aims to determine the effect of sales promotion and product quality on car purchases at PT. Honestly Jaya Sakti. The type of research used in this study is a quantitative approach with a sample of 80 respondents. Data collection techniques using observation and questionnaires. The analysis technique uses validity test, reliability test, multiple linear regression test and instrument variable test. The results showed that based on the instrument variable test: Sales promotion had a positive and significant effect on car purchases at PT. Honest Jaya Sakti., Product quality has a positive and significant effect on car purchases at PT. Honest Jaya Sakti
Keywords: Effect of Promotion, Product Quality, and Purchase
