KFC Indonesia Company Profile
The KFC franchise in Indonesia is operated by PT Fast Food Indonesia Tbk which is listed on the Indonesia Stock Exchange with the issuer code FAST. The majority of the company's shares are owned by the Gelael family.
Quoted from Kontan, KFC in 2019 has added as many as 25 new outlets. Meanwhile in 2020, the company will focus more on improving existing outlets. As of December 31, 2018, Fast food Indonesia already has 689 KFC outlets. With the addition of 25 outlets, the total number of outlets that have been operating in Indonesia is 714 outlets.
Although the number of outlets in Indonesia far outperforms McD, which is its main competitor, in 2018, the total number of McD outlets in Indonesia was 227 outlets. Several KFC outlets are KFC Boxes, which are not as large as conventional outlets.
STATEMENT
The director of FAST said that compared to the 2020 target, there was a decrease in visitors of around 4%
to 5%. Not only that, COVID-19 also affects the turnover of his restaurant. In this case, Justinus said there had been a decrease in turnover of less than 10% since the outbreak of the corona virus broke out.
Due to PSBB regulations that are enforced in many regions in Indonesia, 33 KFC outlets at airports and stations have been temporarily closed.
Sales of KFC outlets in malls fell 30-35 percent. They have 233 outlets in the mall where all sales are down.
SALES STRATEGIES
This is KFC INDONESIA app on google playstore. As you can see they get rating 3.1 stars and even the amount of people gave 1 star is almost the same with people who gave 5 stars. When you click rating dan ulasan, most of review those appears on top are about how bad the service via application, they only receive payment with DANA. And people start comparing KFC App to other fast food app mobile which can receive any payment gateway/m-banking/credit cards/ even COD. Customers also complains to the menu that not complete as like when they order offline, and sometimes the menu is can be ordered but actually it’s not available. Other customer said, eventho they ordered from the app, they have to keep queuing. The worst is prospective customers uninstalled the app and cancel to order. From this case, we suggest KFC to develop their app to become more user friendly and also their services also their payment gateway because, since pandemic everyone loves order online and pay with e-money.
b.
Another sales improvement strategy is inspired by Gojek. Gojek makes monthly missions that makes its users interested to join it. They will give prizes such as Gopay as much as 50.000 even more. They also prepare grand prize that worth til million rupiah for one lucky people. Who don’t love prize? Mission also gives satisfaction for customers by completing it. Besides, its profitable for Gojek because if usually customer only use their service once, by completing the missions, people need using services twice or more. Kfc can apply it on their mobile app to attract customer and increase their sales.
