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MANAJEMEN STRATEGI DINAS PERHUBUNGAN DALAM PENGELOLAAN BUS RAPID TRANSIT DI KOTA
TANJUNGPINANG Ayu Kholifah NIM. 160565201035
ABSTRAK
Masalah dalam penelitian ini adalah belum optimalnya pengelolaan Bus Rapid Transit di Kota Tanjungpinang karena lokasi terminal yang tidak strategis. Tampak dari kurangnya minat masyarakat dalam menggunakan Transportasi Massal Kota seperti Bus Rapid Transit ini. Penelitian ini mengacu pada indikator manajemen strategi yaitu Pengamatan Lingkungan, Perumusan Strategi, Implementasi Strategi, dan Evaluasi dan Pengendalian.
Indikator penelitian ini menurut J. David Hunger dan Thomas L. Wheelen (2003:9). Metodologi penelitian yang digunakan dalam penelitian ini adalah kualitatif dengan teknik pengumpulan data yang dilakukan adalah melalui observasi, wawancara, dan studi dokumentasi. Informan terdiri dari Dinas Perhubungan, PT. Bestari Indah Sepakat, Penumpang Bus Rapid Transit dan Masyarakat. Berdasarkan hasil penelitian yang telah dilakukan bahwa Manajemen Kinerja Dinas Perhubungan Kota Tanjungpinang belum optimal.
Selama bus beroperasi selama 3 tahun lebih di Tahun 2021 ini, bus mengalami pengurangan jam operasional guna mengurangi biaya operasional bus. Karena ketidak optimalan pengoperasian maka pendapatan tidak mencukupi biaya operasional yang dikeluarkan, maka diperlukan adanya sosialisasi kepada masyarakat dan penempatan lokasi yang mudah dijangkau oleh masyarakat Kota Tanjungpinang guna menciptakan pengoptimalan Bus Rapid Transit di Kota Tanjungpinang.
Kata Kunci: Manajemen Strategi, Dinas Perhubungan Kota Tanjungpinang, Transportasi, Transportasi Darat.
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STRATEGIC MANAGEMENT OF THE TRANSPORTATION DEPARTMENT IN THE MANAGEMENT OF BUS RAPID TRANSIT IN
THE CITY OF TANJUNGPINANG Ayu Kholifah
NIM. 160565201035 ABSTRACK
The problem in this research is that the management of Bus Rapid Transit in Tanjungpinang City is not optimal because the terminal location is not strategic.
It can be seen from the lack of public interest in using City Mass Transportation such as Bus Rapid Transit. This study refers to indicators of strategic management, namely Environmental Observation, Strategy Formulation, Strategy Implementation, and Evaluation and Control. Indicators of this research according to J. David Hunger and Thomas L. Wheelen (2003:9). The research methodology used in this study is qualitative with data collection techniques carried out through observation, interviews, and documentation studies.
Informants consist of the Department of Transportation, PT. Bestari Indah Agrees, Bus Rapid Transit Passengers and the Community. Based on the results of research that has been done that the Performance Management of the Tanjungpinang City Transportation Service is not optimal. As long as the bus operates for more than 3 years in 2021, the bus will experience a reduction in operating hours to reduce bus operating costs. Due to the non-optimization of operations, the income is not sufficient for the operational costs incurred, it is necessary to have socialization to the community and the placement of locations that are easily accessible to the people of Tanjungpinang City in order to create optimization of Bus Rapid Transit in Tanjungpinang City.
Keywords: Strategic Management, Tanjungpinang City Transportation Service, Transportation, Land Transportation.
