Cold & Cough Remedies eCommerce:
market data & analysis
Market Insights report
June 2024
INDUSTRIES & MARKETS
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The Cold & Cough Remedies market is part of the OTC Pharmaceuticals market.
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Go to OTC Pharmaceuticals market
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Pharmaceuticals market Find out more on:
OTC Pharmaceuticals
Table of Contents
4
Overview
Summary 6
Market Definition 7
Key Takeaways 8
Market Scopes 9
Market Numbers
Revenue 11
Average Revenue per User 14
Users 17
Online & Offline Split 20
Mobile/Desktop Split 21
Penetration rate 22
24 25 Appendix
Product Overview Author
Overview
CHAPTER 1
6
Overview: Summary
The Cold & Cough Remedies eCommerce market is experiencing significant growth worldwide
Summary
Sources:
The Cold & Cough Remedies eCommerce market is experiencing significant growth worldwide. One of the key trends in the eCommerce Cold & Cough Remedies market is the growing demand for natural and organic products.
Customers are becoming more health-conscious and are seeking remedies that are free from artificial ingredients and chemicals. This trend is driven by a desire for safer and more sustainable options. As a result, eCommerce platforms are offering a wider range of natural and organic cold and cough remedies to cater to this demand. Another trend in the market is the increasing popularity of
homeopathic remedies. Homeopathy is a holistic approach to healthcare that uses natural substances to stimulate the body's healing process. Customers are turning to homeopathic remedies as an alternative to traditional over-the-counter medications. eCommerce platforms are capitalizing on this trend by offering a variety of homeopathic cold and cough remedies to meet customer demand.
In certain regions, cultural beliefs and practices can influence customer
preferences. For example, in some Asian countries, traditional herbal remedies are highly valued and trusted for treating cold and cough symptoms. This cultural
preference for herbal remedies has led to a demand for eCommerce platforms that offer a wide selection of traditional herbal products. eCommerce platforms are adapting to this demand by partnering with local herbal medicine brands and promoting traditional remedies.
The global rise in healthcare costs is a significant macroeconomic factor driving the growth of the Cold & Cough Remedies eCommerce market. As healthcare expenses continue to increase, customers are seeking more affordable
alternatives for treating common ailments such as colds and coughs. eCommerce platforms provide a cost-effective solution by offering a wide range of cold and cough remedies at competitive prices. Additionally, the aging population in many countries is contributing to the growth of the Cold & Cough Remedies
eCommerce market. Older individuals are more susceptible to colds and coughs, and they often require specific remedies tailored to their needs. eCommerce platforms are catering to this demographic by offering a variety of products designed for seniors, such as cough syrups with lower alcohol content and medications that are easier to swallow.
Statista Market Insights 2024
Market definition
7
Overview: Market Definition
Cold & Cough Remedies is an important part of the OTC Pharmaceuticals eCommerce market
The eCommerce Cold & Cough Remedies market refers to the online sales of various remedies and medications used to treat cold and cough symptoms. These remedies include over-the-counter drugs, cough syrups, throat lozenges, nasal sprays, and herbal supplements, among others. Customers can browse and purchase these products from online platforms and websites, allowing for convenient and accessible shopping for cold and cough relief.
Additional information:
eCommerce Cold & Cough Remedies comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings,
national statistical offices, Google- and Alibaba trends, and industry knowledge.
Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues include VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included.
Key players in the market are companies, such as Johnson & Johnson, GlaxoSmithKline, and Pfizer.
Key Takeaways
• Revenue in the Cold & Cough Remedies Market is projected to reach US$22.84bn in 2024.
• Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.62%, resulting in a projected market volume of US$34.54bn by 2029.
• In the Cold & Cough Remedies Market, the number of users is expected to amount to 0.6bn users by 2029.
• User penetration will be 6.9% in 2024 and is expected to hit 8.2% by 2029.
• The average revenue per user (ARPU) is expected to amount to US$52.62.
8
Overview: Key Takeaways
Cold & Cough Remedies eCommerce accounted for 27.69% of the OTC Pharmaceuticals market revenue in 2024
Sources: Statista Market Insights 2024
9
Overview: in scope / out of scope
Market scope parameters and considerations
In scope Out of scope
This market includes:
• Natural and synthetic agents
• In the form of pills, syrups, creams, lozenges, sprays and granulate
• Expectorants and remedies to relieve cough
This market excludes:
• Offline revenues, such as sales in physical pharmacies and drugstores
• Prescription medicines
• Homeopathic remedies
• Painkillers
• Candy
Market Numbers
CHAPTER 2
(1) CAGR: Compound Annual Growth Rate
Revenue forecast in billion US$
11
Market Size: Global
Cold & Cough Remedies eCommerce revenues are estimated to increase at a CAGR (1) of 21.3% from 2017 to 2029
Notes:
5.34 6.86 8.75
13.09
19.39 19.40 19.83
22.84
26.87
29.64
31.99 33.40 34.54
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
+16.8%(1)
Revenue forecast in billion US$
12
Market Size: Regional Comparison (1/2)
With revenue of US$ 10.2 billion, the Americas is the biggest market among selected regions in 2024
Notes: (1) CAGR: Compound Annual Growth Rate Sources: Statista Market Insights2024
0.12 0.20
2024 2029
+10.8%(1)
10.17
15.33
2024 2029
+8.6%(1)
8.96
13.05
2024 2029
+7.8%(1)
0.20 0.30
2024 2029
+8.4%(1) 3.40
5.66
2024 2029
+10.7%(1)
Europe Africa Americas Asia Australia & Oceania
Revenue forecast in billion US$
13
Market Size: Regional Comparison (2/2)
With revenue of US$ 9.2 billion, the United States is the biggest market among selected countries in 2024
Notes: (1) CAGR: Compound Annual Growth Rate
9.20
13.75
2024 2029
+8.4%(1)
0.28 0.39
2024 2029
+6.9%(1)
0.65 1.06
2024 2029
+10.3%(1)
0.91 1.40
2024 2029
+9.0%(1) 6.70
9.79
2024 2029
+7.9%(1)
China United States United Kingdom Germany Japan
Average revenue per user forecast in US$
14
Market Size: Global
Cold & Cough Remedies eCommerce average revenue per users are estimated to increase from 2017 to 2029
Sources: Statista Market Insights2024
30.47 33.21 35.87
60.02
53.32
49.38 52.62
56.80 58.16 58.84 58.12 57.34
0 10 20 30 40 50 60 70
46.16
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Average revenue per user forecast in US$
15
Market Size: Regional Comparison (1/2)
the Americas has the biggest market in Cold & Cough Remedies eCommerce average revenue per user in 2029
8.13 7.78 9.13 10.28 8.46 7.41 7.80 8.46 8.75 8.97 8.97 8.94
16.14 21.68 26.54
35.99
48.69
40.04
32.12 32.59 35.59 35.55 35.16 34.00 32.96
46.21 49.14
52.13 62.91
55.31 63.73
72.73 77.76 82.18 84.68 86.89
46.73 46.55 46.11
63.55
89.42
72.48 64.97 66.22 69.94 74.33 77.92 78.70 78.21
53.09 51.98 52.21
67.74
91.39
94.97
105.13
115.89 124.01 129.96 133.90 134.24 133.85
0 20 40 60 80 100 120 140
2027
2021 2028
8.95
2029 2022
2018 2023
2017 2020 2024
60.38
2025
2019 2026
72.07
Africa Asia Europe Australia & Oceania Americas
Average revenue per user forecast in US$
16
Market Size: Regional Comparison (2/2)
With average revenue per user of US$ 248.5, the United States is the biggest market among selected countries in 2024
Sources: Statista Market Insights2024
27.82 26.8240.41 39.01 32.57 34.49 38.56 39.70 40.52 40.71
40.90
10.00 26.82 40.84 58.07 48.05 37.90 38.69 43.13 42.95 42.24 40.51
39.02 54.34 78.04
97.99
109.94 97.74
91.33 107.31
123.64 133.43 142.07 147.11 151.44 77.38 83.29
86.75
100.06 128.64 109.01
103.27 108.24
115.46 125.20 134.12 138.77 141.14 87.32 85.88
88.34
119.35
167.60
185.96
218.20
248.46
272.64 293.30 309.43 317.30 323.11
0 50 100 150 200 250 300 350
2017
18.53 2018
29.11
2019
91.91
2020
48.88
2025
2023 2024 2027 2029
2021 2022 2026 2028
United Kingdom China Germany Japan United States
Users forecast in million
17
Market Size: Global
Cold & Cough Remedies eCommerce users are estimated to increase from 2017 to 2029
175.36 206.71 243.85 283.61 323.02 363.91 401.54 434.12 473.11 509.63 543.63 574.63 602.38
0 100 200 300 400 500 600 700
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Users forecast in million
18
Market Size: Regional Comparison (1/2)
Asia has the biggest number of Cold & Cough Remedies eCommerce users in 2029
Sources: Statista Market Insights2024
2.12 2.29 2.86 3.03 3.20 3.37 3.53 3.68 3.81
4.67 5.84 37.34 40.94 15.26 16.94 18.61 20.16 21.58 22.84
44.49 47.93 50.86 53.32 56.21
58.76
61.09 63.21 65.10
42.58
49.05
55.07
61.44 68.23 75.49 82.13 87.76 93.84 99.66 105.08 110.04 114.53
95.77 116.11 142.15
170.26
197.59
225.85
252.01 274.75
302.92
329.23 353.77 376.13 396.10
0 50 100 150 200 250 300 350 400
30.63
2017
1.89 2018
7.18
2019
8.68 33.82
2020
2.47 10.25
2021
2.67 11.97
2022
13.67
2023 2024 2025 2027
1.70
2029
2026 2028
Australia & Oceania Africa Europe Americas Asia
Users forecast in million
19
Market Size: Regional Comparison (2/2)
With 173.3 million users million, China is the biggest market among selected countries in 2024
4.59 4.94 5.24 5.55 5.80 6.02 6.26 6.47 6.67 6.84 6.99
5.53 6.02 6.48 6.98 7.42 7.78 8.08 8.44 8.75 9.03 9.29 9.51
5.31
6.08 6.70 7.35 7.77 8.12
8.42 8.81 9.14
9.43 9.69 9.92
22.04 25.24 27.51 29.61
31.83 33.90 35.59 37.02 38.59 39.83 40.89 41.79 42.56
62.96
75.24 90.24 107.59
124.59 142.72 159.15 173.30 190.89 207.53 223.22 237.72 250.87
0 50 100 150 200 250 300
5.12
2017
4.25 5.66
2018 3.96
2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Germany United Kingdom Japan United States China
20
Further Market Analysis
In the Cold & Cough Remedies eCommerce market, online revenue share reached 54.0% in 2024
Share of offline and online revenue worldwide in %
Sources: Statista Market Insights2024
83.00%
2017
21.00%
79.00%
2018
25.00%
75.00%
2019
40.00%
60.00%
2020
54.00%
46.00%
2021
51.00%
49.00%
2022
50.00%
50.00%
17.00%
54.00%
46.00%
2024
59.00%
41.00%
2025
61.00%
39.00%
2026
62.00%
38.00%
2027
61.00%
39.00%
2028
60.00%
40.00%
2029 2023
Offline Revenue Share Online Revenue Share
21
Further Market Analysis
In the Cold & Cough Remedies eCommerce market, mobile revenue share reached 50.0% in 2024
Share of desktop and mobile revenue worldwide in %
40.00% 41.00% 41.00% 40.00% 40.00% 44.00% 47.00% 50.00% 53.00% 55.00% 57.00% 59.00%
60.00% 59.00% 59.00% 60.00% 60.00% 56.00% 53.00% 50.00% 47.00% 45.00% 43.00% 41.00%
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Desktop Revenue Share Mobile Revenue Share
22
Penetration Rate: Worldwide Comparison
Cold & Cough Remedies eCommerce penetration rate per country in 2024 in %
Sources: Statista Market Insights2024
1. China 14.45
2. Mexico 14.05
3. Norway 13.98
4. United Kingdom 13.09
5. Denmark 12.00
low high no data
Penetration rate for Cold & Cough Remedies eCommerce is especial high in
China but also in Mexico
Appendix
CHAPTER 3
24
Gain a better understanding of markets across 190+ geographical entities –on a global, regional, country, and/or state level. Access our data via web interface, download (XLS, PDF, PPT), or reports. Benefit from our 48-hour customer service guarantee.
STATISTA MARKET INSIGHTS
• 10 sectors:advertising & media, consumers, countries, digital sector, finance, health, industrial sector, mobility, and technology
• 1,000+ markets, e.g., FinTech, Food, or Robotics
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• Features: Compare countries & regions, change currencies, select visualizations, and/or customize downloads
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Market Insights – market data, forecasts, and qualitative insights
Find out more on:
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Go to Market Insights
Go to Market Insights
10 sectors
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www.statista.com
Sebastian Lindlahr, has been with Statista for five years, contributing his expertise in market development and eCommerce market analysis. With a strong background in statistics and data analysis, he is passionate about
leveraging data science to uncover valuable insights from complex datasets, helping to inform strategic business decisions.
Sofia Zavialova joined Statista in 2020, and since then she has been working on projects related to eCommerce, social commerce, digital payments, and digital health among others. She is an expert in market modeling and data reporting to corporate clients. She graduated from the Turku School of Economics (Finland) with a focus on strategic foresight and international business.
Colm Duggan joined Statista in 2023.
Since then, he has leveraged his passion for statistical modeling to conduct forecasting and market estimations in the eCommerce sector. He combines his industry expertise with the knowledge acquired during his master's program in Economics from the University of
Hohenheim.
25
Matt Miller joined Statista in 2021 and is a seasoned market research analyst specializing in eCommerce He is responsible for key markets, including eServices and Online Food Delivery. He excels in conducting comprehensive research, modeling, and publishing insightful reports to guide industry decision-makers. He graduated with a master’s degree from the Berlin School of Economics and Law.
Authors
Sebastian Lindlahr
Team Lead Market Insights [email protected]
Sofia Zavialova
Senior Analyst
Matt Miller
Analyst
Colm Duggan
Analyst
