Name: Tourism Business Strategy module/course
code:
PAR61014
student workloads:
510 minutes/week Credits (ECTS):
4.53 ECTS
Semester:
5 Frequency:
odd Duration:
1 x per semester Type of courses:
Tutorial/Lecture/Response Contact hours:
150
minutes/week
Independent Study:
360
minutes/week
Class size X
students:
30
Students 1 Prerequisites for participation:
1. passed from MK PAR61001 Tourism Introduction
2. passed from MK IAB62006 (IAB60006) Business Introduction
2 Learning outcomes:
1. Students are able to study and analyze the strategic competitiveness of tourist destinations and tourism business organizations.
2. Students have an understanding and are able to analyze the
implementation of strategic management theory in the complex tourism industry.
3. Students are able to carry out an in-depth analysis of the tourism environment and carry out a weighting analysis using the SWOT-IFAS- EFAS-SFAS technique.
4. Students are able to carry out an analysis of the determination of business strategy in the tourism industry both at the corporate level, business unit level, and business functional level, and are able to apply it to tourism destination cases at least on site scale.
5. Students are able to analyze tourism, hospitality, travel and event business portfolios, and apply them to tourism destination cases at least on site scale.
3. Description:
Tourism Business Strategy is a course in the Tourism Study Program designed to analyze the phenomenon of competition in the tourism industry, both analysis of companies that compete in the multi-industry tourism industry. This course also discusses the application of strategic concepts for the development and competitiveness of a destination.
4. Subjects aims/ Content:
1. Basic Concepts of Tourism Strategy and Competitiveness 2. Strategic Management and Strategic Competitiveness 3. Management Functions in the Tourism Business 4. Stakeholders in the Tourism Industry
5. Strategic Management in the Tourism Industry 6. Strategy and Strategic Goals in the Tourism Business 7. Internal Environment Analysis
8. External Environment Analysis
9. Strategy Formulation: SWOT analysis, IFAS matrix, EFAS, and SFAS
10. Competitive Strategy and Strategic Direction of Tourism Organizations
11. Restructuring and Strategy Development Methods 12. Strategy Evaluation and Selection
13. Strategy Implementation in a Global Context: Theory and Practice 14. Analysis of Tourism, Hospitality, Travel and MICE Business Strategy Case Studies
5 Teaching Methods:
1. Lectures 2. Discussions 3. Group Work 4. Field studies
5. Collaborative learning group discussions
6 Assesment Methods:
1. Task
2. Mid- Term Exam 3. Final- Term Exam
7 Other information e.g. bibliographical references:
1. Wheelen, T. L. & Hunger, J. D . 2012. Strategic Management and Business Policy. New York: Pearson
2. Hitt, M. A., Ireland, R. D., Hoskisson, R. E. 2009. Strategic Management: Competitiveness & Globalization. Mason: Cengage.
3. Murphy, P. E. & Murphy, A. E. 2004. Strategic Management for Tourism Communities. Toronto: Channel View
4. Evans, N., Campbell, D., Stonehouse, G. 2003. Strategic Management for Travel & Tourism. Oxford: Butterworth & Heinemann.
5. Okumus, F., Altinay, L. & Chathoth, P. 2010. Strategic Management for Hospitality & Tourism. Amsterdam: Butterworth & Heinemann
6. Evans, N. 2015. Strategic Management for Tourism, Hospitality &
Event. London: Routledge.
