• Tidak ada hasil yang ditemukan

Pengaruh Content Marketing, Online Customer Reviews terhadap Purchase Intention dengan Product Knowledge sebagai Variabel Moderasi - Repository Universitas Jenderal Soedirman

N/A
N/A
Protected

Academic year: 2024

Membagikan "Pengaruh Content Marketing, Online Customer Reviews terhadap Purchase Intention dengan Product Knowledge sebagai Variabel Moderasi - Repository Universitas Jenderal Soedirman"

Copied!
5
0
0

Teks penuh

(1)

DAFTAR PUSTAKA

AKBAR, I., ARFAN, R., & ARIANSYAH, R. (2021). The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables (Study on Maspion Brand Electronic Products in Banda Aceh City). Indonesian Journal Economic Review (IJER), 1(2), 50–59.

Almana, A., & Mirza, A. (2013). The Impact of Electronic Word of Mouth on Consumers’ Purchasing Decisions. International Journal of Computer Applications, 82, 23–31. https://doi.org/10.5120/14145-2286

Aribowo, D. H., Sulhaini, & Herman, L. E. (2020). Effect of Flash Sale Method, Product Knowledge and in Home Shopping Tendency Toward Consumer Online Purchase Decisions. Russian Journal of Agricultural and Socio- Economic Sciences, 102(6), 97–107. https://doi.org/10.18551/rjoas.2020- 06.12

Arsita, Y., Nugrahaningsih, H., & Kuraesin, E. (2023). Pengaruh Harga dan Online Customer Review Terhadap Minat Beli Produk Skincare Scarlett Pada Pengguna Shopee. Indonesian Journal of Innovation Multidisipliner Research, 1(3), 232–237.

Augusty, F. (2002). Structural equation modeling dalam penelitian manajemen.

Semarang: Fakultas Ekonomi Universitas Diponegoro, 143.

Ayub, M. T. T. J., & Kusumadewi, N. M. W. (2021). The Effects of Price Perception, Product Knowledge, Company Image, and Perceived Value on Purchase Intentions for Automotive Products. European Journal of Business

and Management Research, 6(5), 47–50.

https://doi.org/10.24018/ejbmr.2021.6.5.955

Barus, B., Batoteng, H., & Saputra, Y. D. (2019). Antecedent Of Purchase Intention For Pirated Software On Personal Computer Among University Students In

Samarinda City. 75(ICMEMm 2018), 119–121.

https://doi.org/10.2991/icmemm-18.2019.6

Chen, K., & Deng, T. (2016). Research on the green purchase intentions from the perspective of Product knowledge. Sustainability (Switzerland), 8(9).

https://doi.org/10.3390/su8090943

Elsya, P., & Indriyani, R. (2020). The Impact of Product Knowledge and Product Involvement to Repurchase Intention for Tupperware Products among Housewives in Surabaya, Indonesia. SHS Web of Conferences, 76, 01037.

https://doi.org/10.1051/shsconf/20207601037

Elwalda, A., & Lu, K. (2016). The impact of online customer reviews (OCRs) on customers’ purchase decisions: An exploration of the main dimensions of OCRs. Journal of Customer Behaviour, 15(2), 123–152.

https://doi.org/10.1362/147539216x14594362873695

(2)

Fu, F., & Elliott, M. (2013). The moderating effect of perceived product innovativeness and product knowledge on new product adoption: An integrated model. Journal of Marketing Theory and Practice, 21(3), 257–272.

https://doi.org/10.2753/MTP1069-6679210302

Hasrul, A. F., Suharyati, S., & Sembiring, R. (2021). Analisis Pengaruh Online Customer Review dan Rating terhadap Minat Beli Produk Elektronik di Tokopedia. Konferensi Riset Nasional Ekonomi Manajemen Dan Akuntansi, 2(1), 1352–1365.

Huda, I. U., Karsudjono, A. J., & Darmawan, R. (2021). Pengaruh Content Marketing Dan Lifestyle Terhadap Keputusan Pembelian Pada Usaha Kecil Menengah Di Media Sosial. Al-KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN, 8(1), 32. https://doi.org/10.31602/al-kalam.v8i1.4156 Husen, I. A., & Setiawan, D. A. (2023). PENGARUH E-WOM, ONLINE

CUSTOMER REVIEW, DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION PRODUK PERAWATAN KULIT LOKAL AVOSKIN: STUDI KASUS MAHASISWI STEI JAKARTA. Juremi: Jurnal Riset Ekonomi, 3(2), 185–194.

Kajtazi, K., & Zeqiri, J. (2020). The effect of e-WOM and content marketing on customers’ purchase intention. International Journal of Islamic Marketing and Branding, 5(2), 114. https://doi.org/10.1504/ijimb.2020.111144

Koob, C. (2021). Determinants of content marketing effectiveness: Conceptual framework and empirical findings from a managerial perspective. PLoS ONE, 16(4 April), 1–25. https://doi.org/10.1371/journal.pone.0249457

Kotler, P., & Keller, K. (2021). Marketing Management (15th global edition).

Pearson Education Limited.

Lackermair, G., Kailer, D., & Kanmaz, K. (2013). Importance of Online Product Reviews from a Consumer’s Perspective. Advances in Economics and Business, 1(1), 1–5. https://doi.org/10.13189/aeb.2013.010101

Lee, J., Park, D.-H., & Han, I. (2008). The effect of negative online consumer reviews on product attitude: An information processing view. Electronic Commerce Research and Applications, 7(3), 341–352.

Li, H., Daugherty, T., & Biocca, F. (2002). Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence. Journal of Advertising, 31(3), 43–57.

https://doi.org/10.1080/00913367.2002.10673675

Limandono, J. A. D. D. (2018). Pengaruh Content Marketing Dan Event Marketing Terhadap Customer Engagement Dengan Sosial Media Marketing Sebagai Variabel Moderasi Di Pakuwon City. Jurnal Strategi Pemasaran, 5(1), 11.

Limartha, M., & Erdiansyah, R. (2019). Pengaruh Brand Equity dan Product Knowledge Terhadap Minat Beli Konsumen Komunitas Hello Beauty Jakarta

(3)

pada Produk Wardah. Prologia, 2(2), 426.

https://doi.org/10.24912/pr.v2i2.3723

Liu, C.-H., & Tsai, W.-S. (2010). The effects of service quality and lifestyle on consumer choice of channel types: The health food industry as an example.

African Journal of Business Management, 4(6), 1023.

Mahadewi, N. P. T., & Sulistyawati, E. (2019). PERAN POSITIVE EMOTION DALAM MEMEDIASI PENGARUH PRODUCT KNOWLEDGE TERHADAP IMPULSE BUYING Fakultas Ekonomi dan Bisnis Universitas Udayana ( Unud ), Bali , Indonesia. Jurnal Manajemen EJMUNUD, 8(9), 5652–5671.

Milhinhos, P. R. V. (2015). The impact of content marketing on attitudes and purchase intentions of online shoppers: the case videos & tutorials and user- generated content.

Mo, Z., Li, Y.-F., & Fan, P. (2015). Effect of Online Reviews on Consumer Purchase Behavior. Journal of Service Science and Management, 08(03), 419–

424. https://doi.org/10.4236/jssm.2015.83043

Mufid Suryani, Nida Nusaibatul Adawiyah, & Erlin Beliya Syahputri. (2022).

Pengaruh Harga dan Online Customer Review Terhadap Keputusan Pembelian di E-Commerce Sociolla Pada Masa Pandemi Covid-19. Formosa Journal of Multidisciplinary Research, 1(1), 49–74.

https://doi.org/10.55927/fjmr.v1i1.416

Mulyono, H. (2021). Online Customer Review and Online Customer Rating on Purchase Intention in Online Shop. International Journal of Research and Review (Ijrrjournal.Com), 8(January), 1.

Pertiwi, D., & Gusfa, H. (2018). Pengaruh Content Marketing Terhadap Pembentukan Brand Awareness Pada Kalbis Institute. Jurnal Media Kom, VIII(2), 45–57.

Pooja, K., & Upadhyaya, P. (2022). What makes an online review credible? A systematic review of the literature and future research directions. In Management Review Quarterly (Issue 0123456789). Springer International Publishing. https://doi.org/10.1007/s11301-022-00312-6

Puro, P. (2013). Content marketing and the significance of corporate branding.

Putri, L., & Wandebori, H. (2016). Factors Influencing Cosmetics Purchase Intention In Indonesia Based On Online Review. International Conference on Ethics of Business, Economics, and Social Science (ICEBEES), 1, 255–263.

Resmawa, I. N. (2017). Pengaruh Brand Image dan Product Knowledge terhadap Purchase Intention dengan Green Price sebagai Moderating Variabel pada Produk the Body Shop di Surabaya. Jurnal Aplikasi Manajemen, Ekonomi Dan Bisnis, 1(2), 1–11.

(4)

Ridwan, L. M., Solihat, A., & Trijumansyah, A. (2018). Pengaruh product knowledge dan brand association terhadap purchase intention. Jurnal Pariwisata, 5(1), 68–82.

Riyadini, N. G., & Krisnawati, W. (2022). Content Marketing, Brand Awareness, and Online Customer Review on Housewives’ Purchase Intention on Shopee.

Interdisciplinary Social Studies, 1(6), 733–741.

https://doi.org/10.55324/iss.v1i6.149

Sanita, S., Kusniawati, A., Lestari, M. N., Ekonomi, F., & Galuh, U. (2019).

Pengaruh Product Knowledge dan Brand Image terhadap Purchase Intention (Penelitian pada PT. Bahana Cahaya Sejati Ciamis). Business Management and Entrepreneurship Journal, 1(3), 169–184.

https://jurnal.unigal.ac.id/index.php/bmej/article/view/2328

Seitz, C. C., & Roosen, J. (2015). Does consumer ethnocentrism influence product knowledge? Food Quality and Preference, 43, 113–121.

https://doi.org/10.1016/j.foodqual.2015.03.002

Siagian, L. B. (2021). Pengaruh Product Knowledge Dan Brand Image Terhadap Purchase Intention (Study Pada Konsumen Toko Girlamours Di Medan).

Situmeang, I. V. O. (2021). Pengaruh Daya Tarik Content Marketing dan Content Riview Terhadap Keputusan Pembelian (Survey pada Followers Akun

@msglowbeauty). MEDIALOG: Jurnal Ilmu Komunikasi, IV(II), 265–276.

Sriminarti, N., & Nora, L. (2018). The Role of Product Knowledge and Attitudes toward Purchasing Intentions: The Moderating Effect of Religiosity on Halal

Cosmetics. KnE Social Sciences, 3(10), 518.

https://doi.org/10.18502/kss.v3i10.3153

Suarjana, I. K., & Suprapti, N. W. S. (2018). Pengaruh Persepsi Harga, Pengetahuan Produk, Dan Citra Perusahaan Terhadap Niat Beli Layanan Multi Servis Merek Indihome. E-Jurnal Manajemen Universitas Udayana, 7(4), 251833.

Sugiarto, E. (2016). Analisis emosional, kebijaksanaan pembelian danperhatian setelah transaksi terhadap pembentukan disonansi kognitif konsumen pemilik sepeda motor honda pada ud. Dika jaya motor lamongan. JPIM (Jurnal Penelitian Ilmu Manajemen), 1(1), 14-Halaman.

Sugiyono. (2018). Metode Penelitian Kuantitatif (2nd ed.). Alfabeta.

Sugiyono, P. D. (2012). Metode Penelitian Kuantitatif Kualitatif Dan R&D (Vol.

8). Alfabeta. Bandung.

Wijaya, R. H., & Indriyanti, I. S. (2022). Faktor Yang Mempengaruhi Purchase Intention Pelanggan Super Indo Di Kota Bekasi. E-Jurnal Manajemen Trisakti

School of Management (TSM), 2(1), 87–98.

https://jurnaltsm.id/index.php/EJMTSM/article/view/1292

Zhu, F., & Zhang, X. (2010). Impact of online consumer reviews on Sales: The

(5)

moderating role of product and consumer characteristics. Journal of Marketing, 74(2), 133–148. https://doi.org/10.1509/jmkg.74.2.133

Referensi

Dokumen terkait

dengan judul “ Pengaruh Product Placement Acceptance (Penerimaan Penempatan Produk) terhadap Consumer Purchase Intention (Niat Beli Konsumen) dengan Brand Recall

Purchase intention dapat dipengaruhi oleh brand image dan product knowledge, untuk itu agar perusahan bisa mendapatkan keuntungan lebih, maka disarankan untuk

The researcher wants to know if intrinsic product attribute, brand name, packaging, price, place, advertising, and sales promotion impact purchase intention –

Variabel product knowledge terbukti mempunyai pengaruh positif dan signifikan terhadap purchase intention , namun berdasarkan nilai rata-rata setiap indikator variabel

Pengaruh Brand Image dan Produk Knowledge Terhadap Puchase Intention dengan Green Price sebagai Modering Variabel pada Produk the Body Shop di Surabaya.. Jurnal Aplikasi Manajemen,

Indra 2018 Pengaruh Word Of Mouth Terh adap Purchase Intention denga n Brand Image Dan Perceived Service Quality Sebagai Variab el Intervening Pada Program K pr Bersubsidi Di Surabaya

SIMPULAN Setelah dilakukan pengujian berdasarkan hasil penelitian yang dilakukan tentang analisis pengaruh brand image, product knowledge dan consumer perception terhadap purchase

Green innovation practices and consumer resistance to green innovation products: Moderating role of environmental knowledge and pro- environmental behavior.. How Attributes of Green