Andika Wiranata
REFERENCES
Journal
Anjum, Arif, V S More, and Arsalan Mujahid Ghouri. “Social Media Marketing:
A Paradigm Shift in Business.” International Journal of Economics Business and Management Studies, 2012: 96-103.
Assaad, Waad, and Jorge Marx Gómez. “Social Network in marketing (Social Media Marketing); Opportunities and Risks.” International Journal of Managing Public Sector Information and Communication Technologies, 2011: 13-22.
Assenov, Ilian, and Naina Khurana. “Social Media Marketing and the Hospitality Industry: Evidence from Thailand.” The 2012 International Conference on Business and Management, 2012: 325-335.
Bačík, Radovan, and Richard Fedorko. “The Significance of the Social Networking Site Facebook as a Marketing Communication Channel.”
Exclusive e-Journal, 2013.
Bertsch, Gerhard, and Herwig Ostermann. “The Effect of Wellness Brand Awareness on Expected and Preceive Quality.” International Multidisciplicinary Journal of Tourism, 2011: 103-120.
Cheung, Christy M. K., and Dimple R. Thadani. “The Effectiveness of Electronic Word-of-Mouth Communication.” 23rd Bled eConference.
Bled, 2010. 329-345.
Cheung, Ronnie, and Pamela Lam. “How Travel Agency Survive World?”
Communications of the IBIMA, 2009: 85-92.
Chi, Hsin Kuang, Huery Ren Yeh, and Ya Ting Yang. “The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty.” The Journal of International Management Studies, 2009: 135-144.
Choe, Pilsung, and Yi Zhao. “The Influence of Airline Brand on Purchase Intention of Air Tickets in China.” Industrial Engineering & Management Systems, 2013: 143-150.
Dev, Chekitan, Kevin Zheng Zhou, Jim Brown, and Sanjeev Agarwal.
“Customer Orientation or Competitor Orientation: Which Marketing Strategy Has a Higher Payoff for Hotel Brands?” Cornell Hospitality Quarterly, 2009: 19-28.
Andika Wiranata Eckler, Petya, and Paul Bolls. “Spreading the Virus: Emotional Tone of Viral
Advertising and Its Effect on Fowarding Intention and Attitudes.”
Journal of Interactive Advertising, 2011: 1-11.
Fan, S, and Q Le. “Developing a Valid and Reliable Instrument to Evaluate Users' Perception of Web-Based Learning in an Australian University Context.” MERLOT Journal of Online Learning and Teaching, 2011.
Farooq, Faraz, and Zohaib Jan. “The Impact of Social Networking to Influence Marketing through Product Reviews.” International Journal of Information and Communication Technology Research, 2012: 627-637.
Filieri, Raffaele, and Fraser McLeay. “E-WOM and Accommodation: An Analysis of the Factors That Influence Travelers' Adoption of Information from Online Reviews.” Journal of Travel Research, 2013:
44 - 57.
Guan, Xiaolan, Zhenji Zhang, Shugang Zhang, and Feng Cao. “Research on the Ecological Dissemination Characteristics and Control of Information in Microblog Network Based on the Complex Network Theory.”
International Journal of u- and e- Service, Science and Technology (SERSC) 6, no. 5 (2013): 159-168.
Hoffman, Donna L, and Marek Fodor. “Can You Measure the ROI of Your Social Media Marketing?” 41-49. MIT Sloan Management Review, 2010.
Lee, Hee Andy, Rob Law, and Jamie Murphy. “Helpful Reviewers in Tripadvisor, an Online Travel Community.” Journal of Travel & Tourism Marketing, 2011: 675-688.
Malik, Muhammad Ehsan, Muhammad Mudasar Ghafoor, and Hafiz Kashif Iqbal. “Importance of Brand Awareness and Brand Loyalty in assessing Purchase Intentions of Consumer.” International Journal of Business and Social Science, 2013: 167-171.
Marion, Adebiyi, and Ogunlade Omotayo. “Development of a Social Networking Site with a Networked Libary and Conference Chat.”
Journal of Emerging Trends in Computing and Information Sciences, 2011: 396-401.
Michaelidou, N, N. T Siamagka, and G Christodoulides. “Usage, Barriers and Measurement of Social Media Marketing: An Exploratory Investigation of Small and Medium B2B Brands, Industrial Marketing Management.”
2011: 1153-1159.
Neti, Sisira. “Social Media and Its Role in Marketing.” International Journal of Enterprise Computing and Business Systems, 2011: 1-15.
O'Neill, John W, and Anna S Mattila. “Hotel Brand Strategy.” 2010: 27-34.
Andika Wiranata Park, Jong Pil, and Ick Keun Oh. “A Case Study of Social Media Marketing by
Travel Agency: The Salience of Social Media Marketing in the Tourism Industry.” International Journal of Tourism Siences, 2012: 93 - 106.
Rad, A, and M Benyoucef. “A Model for Understanding Social Commerce.”
Conference on Information Systems Applied Research. Nashville, Tennessee, 2010. 1-11.
Rashid, Khalid, Rana Sana Ullah, and Muhammad Zafar Iqbal. “Social Networking Sites and Mobile Phones.” Interdisciplinary Journal of Contemporary Research in Business, 2013: 345-355.
Reino, Sofia, and Brian Hay. “The Use of YouTube as a Tourism Marketing Tool.” the 42nd Annual Travel & Tourism Research Association Conference. London, Ontario, 2011.
Shah, Syed Saad Hussain, et al. “The Impact of Brands on Consumer Purchase Intentions.” Asian Journal of Business Management (Maxwell Scientific Organization), 2012: 105-110.
Stephen, A, and T Olivier. “Deriving Value from Social Commerce Networks.”
Journal of Marketing Research, 2010: 215-228.
Suh, C. G, and H. J Park. “Effect of Tourists' Motive on Ubiquitous Tourism Information Service Character.” The Korean Journal of Business Administration, 2010: 3251-3264.
Sullivan, John. “The Effects of Social Media in the Hotel Sector: a Report for WinHotels.” Bachelor Thesis, Helsinki, 2013.
Tham, Jason, and Niaz Ahmed. “The Usage and Implications of Social Networking Sites: A Survey of College Students.” Journal of Interpersonal, Intercultural, and Mass Communication, 2011: 1-11.
Trusov, M, R Bucklin, and K Pauwels. “Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site.” Journal of Marketing, 2009: 90-102.
Volek, Martin. “Online Marketing Strategies for Travel Agencies.” 2011: 590- 599.
Book
Arbuckle, J L. IBM SPSS Amos 20 User's Guide. New York: IBM Corporation, 2011.
Andika Wiranata Cooper, Donald R, and Pamela S Schindler. Business Research Method. New
York: McGraw-Hill Higher Education, 2011.
Ghozali, Imam. Apikasi Analisis Multivariate dengan Program IBM SPSS 20.
Semarang: Badan Penerbit Universitas Diponegoro, 2012.
Goeldner, Charles R., and J. R. Brent Ritchie. In Tourism : Principles, Practices, Philosophies 12th Edition, 151-153. Canada, New Jesrey:
John Wiley & Sons, Inc., 2012.
Mustafa, Z, and T Wijaya. Panduan Teknik Statistik SEM & PLS dengan SPSS AMOS. Yogyakarta: Cahaya Atma Pustaka, 2012.
Priyatno, D. Mandiri Belajar Analisis Data Dengan SPSS (1st Edition).
Jakarta: Mediakom, 2013.
Qualman, E. Socialnomics: How Social Media Transforms the Way We Live and Do Business. Hoboken, New Jersey: John Wiley & Sons, Inc, 2009.
Schumacker, Randall E, and Richard G Lomax. A Beginner's Guide to Structural Equation Modeling. Mahwah: Lawrence Erlbaum Associates, 2004.
Sekaran, U, and R Bougie. Research Methods for Business: A Skill Building Approach. United Kingdom: John Wiley & Sons Ltd., 2009.
Weinberg, T. The New Community Rules: Marketing on the Social.
Sebastopol, California: O'Reilly Media, 2009.
Yoo, K H, and U Gretzel. Trust in Travel-Related Consumer Generated Media.
Wien: Springer, 2009.
Zarella, D. The Social Media Marketing Book. Canada: O'Reilly Media Inc, 2010.
Web Article
Boeis, Jason. Creating Awareness Through Social Media Engagement. 20 December 2013. http://www.exacttarget.com/blog/social-media- engagement-creating-awareness/.
Hynes, Rachelle. HOW TO BUILD & MEASURE BRAND EQUITY. 22 October 2013. http://straydogbranding.com/how-to-build-and-measure-brand- equity/.
Karimuddin, Amir. GfK: Android Dominasi Penjualan Smartphone di Indonesia dan Asia Tenggara Kuartal Pertama 2013. 16 May 2013.
Andika Wiranata http://www.dailysocial.net/post/gfk-android-dominasi-penjualan-
smartphone-di-indonesia-dan-asia-tenggara-kuartal-pertama-2013.
Kemp, Simon. Social, Digital & Mobile in APAC in 2014. 23 January 2014.
http://wearesocial.net/tag/indonesia/.
Lenskold, Jim. Can Brand Awareness Generate Measurable ROI? January 2011. http://www.lenskold.com/content/articles/lenskold_jan11.html.
Morris, Steven. The Guardian. 1 February 2012.
http://www.theguardian.com/media/2012/feb/01/tripadvisor-criticise- honest-contribution-claim.
Reinhard, Catherine Gail. Mashable. 1 June 2009.
http://mashable.com/2009/06/01/youtube-brands/.
Ryan, Christopher. 12 Branding and Awareness Strategies. 8 June 2011.
http://www.slideshare.net/fusionm1/12-branding-and-awareness- strategies-8249534.
Team, Vita. Using Social Media for Brand Awareness. 16 May 2013.
http://vitasocial.com/using-social-media-for-brand-awareness/.
Thesis
Hartopo, Rafica. Analysis of Brand Loyalty: a Case Study in 5-Stars Business Hotel in Jakarta. Bachelor Thesis, Tangerang: Swiss German University, 2012.
Johansson, Maria. “Social Media and Brand Awareness - a Case Study in the Fast Moving Consumer Goods Sector.” Bachelor Thesis, Luleå, 2010.
Lin, Pei Jung. Factors Influencing Purchase Intention for Online Travel Products - Case Study of Taiwanese Consumers. PhD Thesis, Cardiff:
University of Wales Institute, 2009.
Odhiambo, Christine Adhiambo. “Social Media as a Tool of Marketing and Creating Brand Awareness.” Bachelor Thesis, Vaasa, 2012.
Sullivan, John. “The Effects of Social Media in the Hotel Sector: a Report for WinHotels.” Bachelor Thesis, Helsinki, 2013.
