ABSTRACT
FINANCIAL FEASIBILITY ANALYSIS AND DEVELOPMENT STRATEGIES OF PEPPER (Piper ningrum L) FARMING IN SUKADANA
DISTRICT EAST LAMPUNG REGENCY
By
VIA AMANAH
This research aims to (1) analyze the financial feasibility of pepper farming (2) develop the development strategy of pepper farming. This research was conducted in Sukadana District, East Lampung Regency which has been choosen purposely. The number of the respondents 60 respondents that were selected by simple random sampling and 7 key persons. The research methode that used was financial feasibility analysis, qualitative description analysis, SWOT analysis, and QSPM matrix analysis. Data collection was conducted Januari 2019. The first purpose were analyze using financial analysis (NPV, IRR, Net B/C, Gross B/C, and PP). The second purpose were analyze by qualitative description, SWOT and QSPM matrix. The result show that (1) pepper farming is financially profitable and feasible to continue, pepper farming is sensitive to the number of declaining productions and decreasing price, but not sensitive to the number of raising cost (2) the development strategy of pepper farming: strenghtening post harvest technology to increase income; increased production of pepper; the use of accounting software.
Key words: financial analysis, SWOT, QSPM
ABSTRAK
ANALISIS KELAYAKAN FINANSIAL DAN STRATEGI PENGEMBANGAN USAHATANI LADA (Piper ningrum L) DI KECAMATAN SUKADANA KABUPATEN LAMPUNG TIMUR
Oleh
VIA AMANAH
Penelitian ini bertujuan untuk (1) menganalisis kelayakan finansial usahatani lada (2) mengetahui strategi pengembangan usahatani lada. Penelitian ini dilaksanakan di Kecamatan Sukadana, Kabupaten Lampung Timur yang dipilih secara sengaja (purposive). Jumlah responden sebanyak 60 orang petani lada yang diambil secara simple random sampling dan 7 orang key person. Metode penelitian yang digunakan adalah metode analisis kelayakan finansial, analisis deskripsi kualitatif, analisis SWOT, dan analisis matriks QSPM. Pengambilan data dilakukan pada bulan Januari 2019. Tujuan pertama dianalisis dengan menggunakan analisis finansial (NPV, IRR, Net B/C, Gross B/C, PP). Tujuan kedua dianalisis dengan deskripsi kualitatif, SWOT, dan matriks QSPM. Hasil penelitian menunjukkan bahwa (1) usahatani lada secara finansial menguntungkan dan layak untuk diteruskan, sensitif terhadap penurunan produksi dan penurunan harga, tetapi tidak sensitif terhadap kenaikan biaya produksi (2) strategi pengembangan usahatani lada: penguatan teknologi pasca panen untuk meningkatkan pendapatan;
peningkatan hasil produksi lada; pemanfaatan software akuntansi.
Kata kunci : analisis finansial, SWOT, QSPM
