Digital Media as Data-gathering
& Communication tools
Roby Muhamad, Ph.D
Dept. of Social Psychology, University
of Indonesia
Academic & Business Background
Digital Media is
Data Gathering Platforms Communiation tools (viral)
One-step Communication Model
Two-step Communication Model
Multi-step Communication Model
So, social media is…
FINANCIAL BEHAVIOR
Twitter Conversation Data Analysis
Data Periode: 1 Dec 2015 – 4 Mar
2016
Overview
• We tracked conversation on Twitter based on keyword indicators that fall into three main category:
– Spending and Saving Behavior: keywords indicator for
“menabung” and investment, financial condition such as
“bokek” and “tanggal tua”, as well people’s wishlist
“pengen beli ...” and “pengen punya ...”
– Online Banking and E-commerce: keywords indicator for general conversation regarding online banking and e-
commerce
Spending & Saving Behavior
Data Twitter: 1 Dec 2015 – 4 Mar 2016
Overview
People appeared to be more expressive when talking about their financial conditions such as being broke (bokek) and experiencing hard time waiting for payday (tanggal tua, gajian). Saving behavior is the next most talked about.
205.819
185.702
117.703 115.886
0 70.000 140.000 210.000
Finance
Condition Saving Trend
(wishlist) Investasi
Total Buzz
2.167
1.955
1.239 1.220
0 800 1.600 2.400
Finance
Condition Saving Trend
(wishlist) Investasi
Daily Buzz (Average)
Daily Buzz: Saving & Financial Conditions
0 2.000 4.000 6.000
Finance Condition Saving
New YearPayday Period Payday Period
Conversation about saving peaks near New Year period, while financial condition peaks are usually high around the payday period.
Payday Period
Saving Association
11.380
3.629
3.190 Tanah
Saham
Emas
Top Investment
(what people invest in)
25.289
21.443
16.995
16.899
16.819
16.798
11.695
11.160
10.543
7.617 Duit
Beli
Keluarga
Good
Harap
Future
Rajin
Ingat
Bank
Baik
Top Associated
(what people associate with Saving)
16.995 16.798 6.070
3.805 2.193 Keluarga
Future IPhone 6 Rumah Haji
Top Driver
(what makes people save)
People appeared to save for reasons such as family and the future as well as big purchases. However,
people also save for items such as the latest gadget (iPhone 6).
Spending Association
51.213 37.245
28.593 28.556 25.873 13.326
12.614 10.841 10.508 7.900 7.794 6.635 4.653 3.571 3.534 Gajian
Pinjam Bokek Ngutang Hutang Abis Sendiri Beli Bayar Temen Malu Salah Gaji Pacar Kerja
Top Association
34.936 14.366
5.910 4.532 4.294 3.724 3.042 2.598 2.444 2.405 2.377 1.986 1.623 1.539 1.512 Pinjam Duit
Tanggal Tua Tanggal Muda Duit Abis Ga Ada Duit Belum Gajian Minjem Duit Abis Gajian Belom Gajian Abis Duit Pinjem Uang Baru Gajian Minjem Uang Suka Ngutang Gajian Lama
Top Terms
Most popular topics, as expected, regarding financial conditions are payday and borrowing money.
Top Wish List
Look at Top Wish List, owning a house seems to be people’s main wish list. However, there are also more tertiery need things such as smartphones, tickets (for travelling, concerts, movies), book and novel as the top items in people’s wish list.
15.082 9.295
3.328 2.780 2.365 1.619 1.561 1.103 1.054 1.011 Rumah
Bisnis Kaya Uang Belanja Tiket HP Buku Mobil Novel
Top Mentioned Items
Overview Conversation of Online Banking & E-Commerce
Data Twitter: 1 Dec 2015 – 4 Mar 2016
Online Banking
In 3 months data tracking period, conversation regarding online banking only amounted to 22,5K of tweets (only 10% of total Financial Condition conversation), which also was heavily driven by Bank promotional activation. This indicated very small portion of organic conversation. Most conversation occurs during weekdays, in the morning to afternoon.
0 200 400 600 800 1.000 1.200 1.400 1.600 1.800
00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23
0 1.500 3.000 4.500
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Hourly Buzz Daily Buzz
Online Banking
Top Active Users Top Mentioned Users
Informational Account Individual Account Seller Public Figure Companies
Media Community Institution/Brand
2.709 1.425
1.116 899 818 549 376 305 268 248 242 237 234 229 199 146 111 106 99 98 bni46 halobca mandiricare kontakbri db_sinarmas bankmandiri promo_bri plesetanbola sukses_menabung telkomsel sindonews bnicustomercare rockstar_indo bankbri_id some_one13 mandirifiesta indosatcare kpp_purwakarta uus__
amrazing
1.271 1.013 353
281 280 213 168 160 137 122 117 106 95 74 67 61 50 48 47 40 halobca kontakbri telkomsel cimbniaga bni46 kingofpayments tglplus commbank_id pokerclub88 smartfrencare danamonlebih kartudanamon kvisiontv bnicustomercare telkomcare totojitu5 db_sinarmas bankmandiri jaya_poker youthzone46
E-Commerce News Aggregator/Bot
Most active and mentioned users are bank service
accounts, especially BNI and
BCA.
E-Commerce
In three months, conversation about E-Commerce reaches up to 255k buzz which are mostly happened on 1.00-2.00 PM. Meanwhile, based on the day, E-Commerce much discussed on Thursday and Friday, two days before the weekend.
0 2.000 4.000 6.000 8.000 10.000 12.000 14.000 16.000
00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23
0 14.000 28.000 42.000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Hourly Buzz Daily Buzz
E-Commerce
Top Active Users Top Mentioned Users
Informational Account Individual Account Seller Public Figure Companies
Media Community Institution/Brand E-Commerce News Aggregator/Bot
5.673 4.035 3.179 2.084 1.781 1.775 1.658 1.537 1.513 1.467 1.348 1.243 1.198 1.128 1.063 1.061 954 914 822 758 postingiklan
wamuhkin kuantantv salestockid anuarkhairullah mikaelsahaja la_tiief ladyrosejkt ameerakeem bang_latiief _funnymalaysian pishang_sejuk aqafvii sembarangankata ulat_bulu_bulu d_elapan selularid arskipper gelas_suwunx gendutcubi
6.614 1.604
1.377 972 935 750 749 745 716 714 692 624 558 529 526 453 448 440 435 435 wamuhkin
bibikomputer jaringan_bisnis katalogpromosi cojsportshop infojawabarat bandungiklan kuantantv slankers_nusa tokotamz gelas_suwunx qgaul levelpressink tribunjualbeli semarang_tweet madameflorist sepatuonlineinc iksanur_
mitarachmawatii mitrakomnet
