Campaigneur
Social Media Marketing Project
(Instagram)
Meet Our Team
Irin Fira Antho Afif
❑ About Campaigneur.Id
Instagram before Takeover Analysis Problem Statement
Instagram Project Plan and Goals
Instagram after Takeover Analysis (Project Report) Conclusion
Contents
Bussines Overview
Full-Service Digital Marketing agency providing Omni Channel digital
marketing services for local SMEs and businesses in Manado!
Core Value
The first agency to provide comprehensive support for digital marketing services, from
planning and strategy to budgeting and
implementation.
Campaigneur’s Digital Marketing Services
Social Media
Marketing Google Ads
Search Engine
Optimization (SEO)
Marketplace Management Website
development
Social Media Management
1 2 3
4 5 6
Brand Personality
Calm Trustworthy Capable
The language used is more casual and calm. Using clear and precise English
language.
All content is produced directly from
Campaigneur.id. All assets and services are in accordance with those
available on Campaigneur.id.
The uploaded content has reliable source references, backed by
thorough research
and accurate analysis.
Content Themes
● Campaignuer.id melalui IG menyasar orang/pekerja yang berusia 25 - 45 tahun yang memiliki ketertarikan dengan digital marketing dan yang masih bingung membangun bisnis dan branding social media.
● Campaigneur.id memberikan layanan full-service digital marketing di banyak saluran digital sesuai kebutuhan bisnis. mulai dari
perencanaan kampanye, pembuatan strategi, optimalisasi dana marketing, hingga implementasi.
● Campaigneur.id juga memiliki networking dan fasilitas digital
marketing lengkap dan terpercaya dan sudah berpengalaman
menghandle perusahaan dengan beberapa model bisnis.
Anonymous
"Instagram is not just a social media platform, it's a powerful marketing tool that helps businesses create meaningful
connections and drive growth."
Instagram Before Takeover Analysis
Competitor
Competitor
Social Media (IG), before takeover
The social media account has a small number of followers, but a high engagement rate. However, it is not considered potential
due to the limited number of followers. Additionally, the account's reach has been low in the past month.
The account is not well-organized and lacks a defined theme.
Followers
The demographic information is not yet available because there are fewer than 100 accounts following.
Engagement
Reach
Problem Statement
The account still has a small number of
followers (new account).
Low Engagement Rate
Few, unorganized, and non-varied Posts
Limited account
reach.
Instagram Project Plan
Editorial Plan
Link Editorial Plan Here
Instagram Project Goals
Improved Engagement (Better than before)
Increase the number of
social media followers by 40 accounts (minimum 8 followers per week).
Increase the number of social media posts to one content per day and make them diverse.
Increase the reach by 875
(175 per week).
Instagram after Takeover Analysis
(Project Report)
Performance Indicator Report ( 29 May – 1 July)
Indicator Before Target Result Description
Content Post 3 30
Reach 0 875
Follower 19 59
Campaigneur (@campaigneur.id) | Instagram
Contents Contents
14 Reels, 12 Carrousels, 10 Image.
We create varied content to analyze which content is well-liked by our audience and to serve as a guide for us in crafting future content plans. We develop a content plan every week.
Link @campaigneur.id | Instagram
Reach Analysis
o 7254 accounts reached : o 67.5 % ads (4896)
o 32,5 % organic (2358)
o Profil Visited by 789 Accounts o Website link ( on Ig bio) visited 2
times
o The diagram shows that there are weekly targets, and these targets are consistently achieved, often even exceeding the set targets.
o Every week, performance reviews are conducted, and the popular content types are identified.
o Based on the data, reels are the most popular content type, which can serve as a guide for future content planning.
Reels reach a larger audience.
Educational reels that relate to the audience and entertaining reels have a significant reach, contributing to awareness.
Advertisements help increase audience reach, and content that utilizes viral music helps reach a larger audience.
L :21, S :5, C :1, PV:46 Ads
L :22, S :3, C :0, PV :0 Organic
Notes : L :Like, S :Share, C :Comment, PV : Profile Visit
•
Images and carousels have less audience reach.
•
Educational images that are not relevant to the
audience tend to have less audience reach.
•
Content without hashtags has less audience reach.
•
It is important to pay
attention to slide carousels as they may affect audience reach.
•
Content with sentences that use formal language has less audience reach.
Like : 9 , Profil Visit : 0 Share : 1, Comment : 0
Interactions : 10 (8 Folls, 2 Non-Folls) Link Here
Interactions Analysis
•
Content with educational and entertaining pillars reaches a wide audience for interaction.
•
Content that encourages audience interaction, such as asking for opinions, tagging friends, or sharing personal stories, attracts audience engagement.
•
Reels featuring talented
individuals greatly engage the audience in the posts, and these talents can also attract the
audience to follow the account.
Contents with Best Interaction
Overview Best Content
• Reels is the most popular content and reaches the largest audience.
• This reels with the best interaction, played thousands of times in less than an hour.
• In addition to being shared in Instagram stories, the link to the reels is also shared by talents on WhatsApp, so it is clicked by others and increases the number of plays and interactions.
• These reels are also boosted using Instagram ads and achieve a playback count of 4,207 times.
• In addition to high interaction and reach, reels that feature familiar talents can also increase followers, as shown in the image below.
Overview worst content
• Carousel content is the content with the lowest interaction and reach.
• It appears that only 20 accounts were reached, and I only interacted with 6 of them.
• Educational content that uses formal language is less appealing to the audience.
• Long captions are also less appealing, especially when the content itself is already extensive; it's better to shorten the caption.
• Content without hashtags also has limited reach to the audience. Captions and hashtags need to be enhanced.
Overview
Best Story Worst Story
❑ The best story is a story that tags a talent. A story that contains intriguing information that piques the audience's curiosity, leading them to click and visit the profile.
❑ The worst story is a story that only reposts without adding music, without a thumbnail, and lacks words/sentences that encourage the audience to click.
Contents that are boosted using Instagram ads.
❑ It can be seen that contents boosted through Instagram ads have the widest reach.
❑ Instagram ads can help increase the reach of our content. The selection of content to boost also needs to be considered; choosing engaging content can help increase profile visits on Instagram.
❑ Audiences who are interested in our content and account are likely to follow, which in turn helps increase the number of Instagram followers.
❑ The reach achieved through Instagram ads
contributes up to 67.5%, while the remaining 32,5% is organic reach.
Overview
Followers
●
As seen in the diagram, the target number of followers is consistently achieved every week, often surpassing the settargets.
●
The demographic information is notavailable yet because the number of followers is less than 100.
Posting Time Analysis
09.00 am 12.00 pm 13.00 pm 15.00 pm 18.00 pm 19.00 pm 20.00 pm
The posting times continue to vary, and we cannot determine
the optimal posting time yet as demographic analysis is
not available.
Choosen Time
o
Instagram currently has a higher number of active followers compared to before (from 19 to 66).
o
The shared content is diverse and aligned with the existing pillars.
o
Account reach has exceeded 9000.
o
Highlights are available to facilitate the audience in finding desired information.
o
Many contents feature talents representing the
"Campaigneur" team.
o
Contents are structured and designed in accordance with brand personality, themes, and target audience.
Current Instagram after Takeover
Summary
Conclusion
● Creating varied content (Reels, images, carousels).
● Creating content that consistently follows current trends.
● Creating "Riding the wave" content.
● Creating content with language that is not overly formal, while still considering brand values.
● Always using relevant hashtags that align with the content.
● Collaborating with Key Opinion Leaders (KOLs) to increase followers, as content featuring talents has shown to improve reach and followers.
● Remaining creative and more interactive with the audience through posts in the feed and stories.
Notes for the continuation of the Instagram project "Campaigneur.id."
All goals for the Instagram project "campaigneur.id" have been achieved.
Thankyou
Made by. Irin
