i
571/ Manajemen
FINAL RESEARCH REPORT
INTERNATIONAL RESEARCH COLLABORATION AND SCIENTIFIC PUBLICATION
THE MANAGEMENT AND BRANDING OF VILLAGE TOURISM (A COMPARATIVE STUDY ON VILLAGE TOURISM BALI INDONESIA AND ANDARA PRADESH INDIA)
RESEARCH TEAM Principal Researcher
Dr. Ni Luh Putu Agustini Karta, SST.,SE.,MM.
NIDN : 0803087303 Member of Researcher
(1) Dr. Ida Ketut Kusumawijaya, SE.,MM.
NIDN : 0805045001 (2) Dr. Victor Koppula Babu
REG : 20160102
SEKOLAH TINGGI ILMU EKONOMI TRIATMA MULYA
DESEMBER 2018
ii
iii
iv
v
DAFTAR ISI
Halamam
HALAMAN SAMPUL ………..…………. i
HALAMAN PENGESAHAN……...………...……… ii
IDENTITAS DAN URAIAN UMUM ..………..………… iii
DAFTAR ISI ….……...……… v
SUMMARY .……….……….. vi CHAPTER I Introduction …….………...………
CHAPTER II Reference ………
1 6 Research Road Map ………...…..………
CHAPTER III Research Implementation ………
Fishbone Diagram ………….….……….……
Research Activity Realization ……….……
7 9 11 12 CHAPTER IV Budget and Research Expenses………….………….….
4.1 The Budget ……….. ……….….
4.2 The Realization of Expenses….……….….
4.3 The Realization According to Schedule ……….
CHAPTER V Conclussion ………
REFERENCE ……...………
22 22 23 25 28 APPENDIX
Appendix 1 Supporting Tools
Appendix 2 Structure and Job Description Appendix 3 LOA (Letter of Agreement)
MOU (Memorandum of Understanding) Statement of Participation
Appendix 4 Bio data
Appendix 5 Letter of Statement
vi SUMMARY
This overseas collaboration research and international publication was conducted by collaboration between STIE Triatma Mulya Bali with the partners from Andhara University, Andhra Pradesh, India. The selected research objects are tourist village which have similar characteristics. Research are focused on aspects of management, and branding of tourist villages in both countries. This research is carried out in order to support the Indonesian government program, especially the ministry of tourism and creative economy on the development of community based tourism economy. The purpose of this research is to analyze the difference of management pattern, and branding of tourist villages in Bali Indonesia and Andhra Pradesh, India. The tourist village research object in Bali are Penglipuran Tourism Village (Bangli Regency), Bedulu Tourism Village (Gianyar Regency), Belimbing Sari Tourism Village (Jembrana Regency) and Taman Sri Buana and Pinge Tourism Village (Tabanan Regency).
These five tourist villages emphasize different aspects of the product. While in Andhara Pradesh India, the tourist villages to be studied consist of: Araku Valley and Borra Caves, Dwaraka Tirumala, Vijayawada, Amaravathi, Simhachalam and Annavara Tourist Village. Each of them also has different product specifications. The differences and uniqueness of the entire tourist village are challenging to be studied and analyzed.
Research on the management aspect, has been conducted this year. As well as the way of branding, should be observed to obtain a specific tourism village branding model.
Bali Tourism Village and Andhara Pradesh Tourism Village of Management and Branding Model will be the final result of this research. Both of the model will be relevant to applied in other similar country. On previous researches, Putra and Pitana (2010), Suarthana (2015) found that the implementation of the tourist village succeeded in reducing poverty, involving community participation and improving the local people economy. Implementation of collaborative research on nine tourist villages was divided into two stages with two methods. Research on 1st phase focus on aspects of management; has been conducted with qualitative approach through observation, in- depth interview, and focus group discussion (FGD). The result studied has been publish in International Journal of Multidisciplinary Education Research (IJMER) Volume 7 Issued 7 (2).
While in stage II, branding aspect of tourist village will be analyzed quantitatively using the PLS (Partial Least Square) analysis. The journal that will be the target of this research publication is the International Journal of Multidisciplinary Educational Research (IJMER). ISSN: 2277-7881 Copernicus with Impact Factor 4,527, International JB-HOST ISSN 2527-9092 and national accredited journal in Udayana Uninersity. The results of this collaborative research are the management model, and branding of tourist villages, in Bali Indonesia and in India. The implications of this research are the implementation of the management and branding of Balinese village tourism model and Andhara Pradesh model can be developed. Another aspect that should be focused of further research is the sustainability aspect of the tourist village.
So that will provide a sustainable economic impact for the local community Key words: management, branding, village tourism, model
1 CHAPTER I INTRODUCTION
Bali as a potential tourist destination in Indonesia is very focused in developing tourism. Besides of beach tourism, shopping tourism, rafting, and snorkeling, the local government of Bali is also focusing on developing alternative tourism in the form of community based tourism (CBT). One of CBT activity is the tourist village. The tourist village is developed in the framework of equitable development, preservation of traditional culture and the improvement of the local economy. Bali Provincial Government allocates a budget of up to 7.5 billion annually for the management of twenty-five tourist villages on the island of Bali beginning in 2015 (Subhiksu, 2014). The target of Bali tourism village in 2015-2018 is 100 tourist villages, according to Bali Mandara Volume II Program by the governoor of Bali (Kadisparda, 2014). In 2014 Bali Tourism Office has received submission of 180 proposals of tourist villages. This requires a rigorous selection to eliminate 80 tourist villages that have not fulfilled the requirements as a tourist village. To each selected tourist village, the government allocates Rp 300 million (Subhiksu, 2014).
The government‟s efforts to equitable distribution of tourism impact, poverty alleviation achieve through toourist village program. The public response is also very positive. The people are racing to propose the proposed tourist village by highlighting the culture, the characteristics of each region that was very unique and diverse. The mindset and the paradigm of society towards the role of the tourist village in improving their life expectancy already imprinted in their minds. Unconsciously this diverse society unearthed the uniqueness of its area to be preserved, packaged so that it becomes a potential product to be sold to tourists. The government has succeeded in stimulating the community to be more concerned about the environment, culture, customs and uniqueness of their respective regions.
Along with the rapid public interest doing local community-based activities, then the government must formulate a strategic strategy in managing tourist village in Bali. The number of tourist villages proposed in Bali reaches 180 villages, while on the other hand the readiness of human resources in the field is still limited. English competence, the skills of serving tourists, international standard cooking skills are still
2
very minimal. In other words the ability of the community to manage the tourist village is not optimal.
On the management aspect; tourists village in Bali Indonesia and in India have similarities. In order to avoid the monotonous tourist village implementation model, a specific management pattern is required. Each region should feature different characteristics with unique charms so that tourists who come to get a variety of forms and tourist activities. The management aspect will be analyzed by descriptive qualitative in first phase of research in the first year. Aspects that are not less important in the implementation of this tourist village is a measured aspect of branding for the local community. The tourist village should be well branding to make a positive contribution to the local community. Branding aspect will be analyzed in second phase research in second year with quantitative analysis technique. The division of this research into two phases aims to clarify the scope of the discussion within a predetermined duration. The findings of this study are expected to illustrate the management, branding of a good tourist village. Similarly, the analysis of the impact of tourist villages on the economy of local communities is needed as a tool to decide which aspects should be emphasized so that the community enjoys the value of tourism village implementation.
This research collaboration is conducted by considering each country has the same concentration to improve the economy of local people through tourist village. In Bali; the sellected research object is Penglipuran Tourism Village, Bedulu, Jasri and Taman Sari Buana. In India; Tourist villages that has been visited as the research object are Araku Valley and Borra Caves, Dwaraka Tirumala, Vijayawada, Amaravathi, Simhachalam and Annavara, which are all located in Andhara Pradesh.
Some research conducted on community-based tourism in India, found some similar things, such as Nageshwar Rao (2002), saw a very bad management aspect due to limited skilled human resources. Khaushik et al. (2009) found that psycology factors, basic facilities owned by villages, communications, and supporting facilities available services, greatly affect the interest of tourists visiting the tourist village. This means that management aspects that include human elements, tools, methods, machines and money are the top priority in developing tourist villages.
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Based on preliminary information unearthed from a research partner from India, it is stated that the five tourist villages are also the mainstay of local government.
This tourist village also contributes to the improvement of the local village community economy. Based on the profile of the five tourist villages in India, it appears that management patterns, and branding of tourist villages are very important to be analyzed. Both countries emphasize community-based tourism activities (CBT) as potential alternative tourism to preserve the culture, improve the economy and welfare of local communities.
The current track record of research performance is at the level of international publication in the journal, managed by Sucharitha Educational and Research Institute (SERI), Visakhapatnam, Andhra Pradesh India. SERI manages the International Journal of Multidisciplinary Education Research (IJMER), ISSN number:
2277-7881 Copernicus index with Impact Factor 5.818. Another international journal which also will publish this research is the Indian Journal of Marketing with scopus index.
The research study will be conducted in two countries, namely in four districts in Bali Indonesia and five locations in Andhra Pradesh India. Qualitative research on the aspects of management carried out for first year in all the tourist villages that became the object of research. Research partners from India together conducted research on aspects of management. Qualitatively approach research was done through in-depth interviews and FGD conduted in nine research object in Bali and India.
The main purpose of this research is in phase I (first year) found a model of village tourism management in the implementation of tourist villages in both countries.
In phase II (second year) will continue to analyze branding aspect of tourist village in each country. This comparative study is also expected to be able to adopt positive things done by research partner countries, particularly in the management of relevant tourism villages implemented in Indonesia. The different climates, cultures, natural resources and human resources involved in the management of tourist villages demand that researchers visit each other and conduct research directly on both countries.
Differences, uniqueness, advantages and disadvantages of different aspects of each tourist village in both countries are expected to make different models of research results also emphasis.
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The main outline of this research is the model of tourism village implementation from the aspects of management, and branding. These has been published in IJMER (International Journals of Multidisciplinary Educational Research), impact factor 5.818, ISSN 2277-7881, Andhra University India. Another publication still under process on Indian Marketing Journal. Some part of the paper plan to be published on proceeding and poster sessions on EURASIA Conference on December 2018 in Bali. Considering countries that apply alternative tourism not only ASEAN, it is deemed necessary to carry out international seminars within the wider scope of the territory to the Indian state. Besides the output of models, proceedings and publications in internationally reputable journals, this research has been also published book textbooks by Lamberth publishing, so that will become the reference in the implementation of tourist villages in Indonesia and India. Poster will be made /publish at the seminar or conference about the model of tourist village that is applied to each country.
Collaborative research activity involving two institutions from two countries, the processes and procedures under token in different time. Gradually publication activities, conferences, visiting lectures and textbook writing are drawn up to the time limit of the second year. Based on these considerations, the achievement of the research phase from the beginning of the first year of research up to the second and third year is described in detail in Table 3.1 below.
Table 3.1
Annual Performance Target Plan
No TYPE OF OUTCOME Indicator
CYn
Indicator CY+1
Indicator CY+2 1 Scientific
publication
International
National
Reviewed Reviwed
Published in IJMER ISSN 2277- 7881, on August 20118
Process review on Indian
Marketing Journal
Published JB-HOST), ISSN 2527- 9092 Published at RJBS ISSN 2085-8272,
5
Accredited Published at
(MATRIK) ISSN 1978- 2853
2 Invited speaker in scientific forum
International National
Conducted in Andhra University, 12 May 2018
3 Keynote speak in scientific forum
International
National Accredited
Conducted in Triatma Mulya International Conference, 15 Agustus 2018
Registered In India
4 Visiting lecture International Registered Conducted In Andhra University 12 Mei 2018 India.
Institute Hindu Darma Indonesia, 23 August 2018
Conducting in India
5 Intellectual property right Model Model Model
6 Intermediate technology Applied Applied
7 Model Application Application
on Village Tourism
8 Book ISBN Draft Published
on Lambert Publishing on Juli 2018
Published Andi Publishing Company 9 Technological Readiness Level (TRL) Nothing
6 CHAPTER II REFERENCES
Government of Bali declared a special policy on the development of culture- based tourism villages on Perda No. 16 of 2009. In this regulation is regulated on efforts to increase tourism destinations in Bali, regional development and encourage the village level economy in Bali. Tourism village is one of the development of community-based tourism sector (CBT) based on Balinese culture. Communities provide the completeness of tourists, facilities and infrastructure while maintaining environmental sustainability, carrying capacity and emphasizing the economic development goals of the community.
Results Tourism Field Study (2014) themed Existence Village Tourism in Bali by taking samples Bangli, Badung and Karangasem Regency. It appears that out of eleven existing tourist villages, only 27.27% are developing. The tourist village in Bangli Regency is twelve, growing 25%. Karangasem regency has eleven tourist villages, which grew 36.6%. This small level of development indicates there are problems that occur in the tourist village. The competitiveness of tourist villages is quite low. Various studies have been conducted by researchers on local people's perceptions of tourism. Nicholas (2007), William and Lowson (2001), Hermandez et al.
(1996) states that the local community is very concerned about something that is commercial and social value is done to the village and cultural heritage for the benefit of tourism and the preservation of resources and environment. Shkira et al. (2011) found that community-based tourism is capable of enhancing the conservation of natural resources. The local people earn income from leasing their land, entrepreneur, providing homestay become workers so they got better value for their life.
Mensah and Ernest's research (2013) states that community involvement in community-based tourism activities is elusive and inductive, according to Tosun's (1999) typology. This study shows that the local Bobori Forest community in Ashanti Region, Ghana, has only benefited less from eco-tourism activities. Research Widiyanto et al. (2008) in Ketingan tourist village, found that the development of tourist villages still rely on natural resources. The quality of human resources, marketing, service and quality improvement has not been optimized, thus negatively
7
impacting the sustainability of tourist villages. This is inversely related to the results of the study of Samah and Aref (2009) research‟s in Malaysia's tourist village. Samah and Aref (2009) found that community participation in local community-based tourism development requires community involvement in initiation, planning, implementation, decision making and management.
Communities take collective action, mutualism, sharing interests by doing activities together. Involvement of the community as stakeholders indirectly carry out management functions. Agustini et al. (2015) research on community-based tourism activities at Kintamani Bangli, shows that stakeholders have different roles and paradigms in the management of tourist attractions. This difference has a negative impact on the feedback given by local people in serving tourists.
Some of the above research shows that good management in the management of tourist village is absolutely necessary. The local people's paradigm of service, their contribution, their competence is crucial to the success of the tourist village. Similarly, product differentiation aspect; the whole tourist village that became the object of research has similarities with other tourist villages in the world. Generally tourist villages feature natural elements, local cultural heritage, customs, local food, and local uniqueness. In this research will be analyzed the efforts of product differentiation that how appropriate is done in each tourist village in order to remain the mainstay of attractive tourist attraction visited. The results of the research by Suarthana et al (2013) on the differentiation of products conducted by the ecotourism attraction of Monkey Forest Ubud, Bali found a differentiation strategy in contextual, content and infrastructure, able to increase the value of products for tourists and improve the performance and brand image of Monkey Forest. Differentiation is done indirectly affect the conservation of the environment, social culture and improve the welfare of local communities.
Road Map Research
Considering Bali as a province that contributes greatly to tourism, all research activities undertaken on management, and marketing aspects focus on efforts to improve the management system of tourism. The following figure author‟s of research study on management, marketing and tourism economy.
1
2013-2014
• How Does Destination Management Increase Local People Participation
• Differentiation Strategy of Ecotourism, Increase the Value of Destination
• Participation model of Local Community in Village Tourism Bedulu Bali.
• Marketing Communication Strategic of Ecotourism Toward Sustainable (Study on Dolphin Hunting Lovina)
• Challenges and Barriers in Community Base Tourism In Trunyan Village, Kintamani. (A study on the Village Trunyan),
• Destination Image, Moderating Effect Words of Mouth to Tourism Visiting Intention to Kintamani, Bali.
• Destination Management and Imaging Kintamani Toward Sustainable Tourism
2015
•Paradigms and the Role of Stakeholders in Destination Management of Kintamani”
•The Impact of Social, Economic and Environtment in Local Community
Participation of Archeological Tourism Village Bedulu Gianyar Bali
•The Study On Bali Tourism Village Management
Towards Four Dimensions Of Experience Economy”
2016-2017
•Local Community
Participation in Community Based Tourism in Kintamani and Their Impact to The Economy
•Service Quality Impact on Customer Satisfaction in Bank Rakyat Indonesia Branch Gatot Subroto Bali.
•Model of Local People Participation in Village Tourism Pentingsari Yogyakarta
• The shifting of Marketing in Hospitality Industry.
• Pelatihan Pembuatan
Cendera Mata sebagai Produk Wisata bagi Pedagang Acung Desa Batur Bali
2018
* The Roles of Entrepreneurial Marketing in Penetrating the Export Market of Balinese Handicrafts
* The Management of Village Tourism (A Comparative Study on Village Tourism in Bali, Indonesia and Andhra Pradesh India)
*Keunggulan Bersaing UKM Eksport Bali dalam Perspektif Stakeholder dan Marketing
* Book title: Tourism Village and Community Economy (The Implementation and The Impact)
8
ROAD MAP RESEARCH 2013-2018
9
CHAPTER III
RESEARCH IMPLEMENTATION
3.1 Research Phase Description
The study was conducted in four tourist villages in Bali, Indonesia and five tourist villages in Andhra Pradesh, India. All of the tourist villages have different characteristics. Research on both of the objects has been done together in Bali Indonesia and Andhra Pradesh India. The research activities has been strengthened by cross visits between Indonesian researchers with the partners in India. Based on the title of the research: Management Model and Branding of Village Tourism in Bali and India” (A Study Comparative between Village Tourism in Bali Indonesia and Village Tourism in Andhra Pradesh, India), this research is divided into two stages.
Phase I has been conducting in the first year. The analysis are focus on aspects of tourism village management in both countries. The analysis was done descriptively qualitative through deep interview and focus group discussion (FGD).
While in phase II will be done in the second year with the focus of analysis on branding aspects of tourist villages in both countries. The analytical technique to be used in this phase II is quantitative using the PLS (Partial Least Square) analysis tool.
In the first phase, research on management aspects has been conducted in each country. Deep interviews and FGDs with stakeholders in tourist villages were conducted in five tourism villages in Andhara Pradesh, India and the four tourist villages in Bali. The same interview and FGD guidelines were conducted. In the analysis phase, each researcher has invited to each country to summarize the findings with appropriate theoretical and literary concepts. The researcher also registered to become a visiting lecturer in one country together. The results of research in the first year, targeted has been published in the international journal IJMER Volume 7, Issue 7(2) period of July 2018, ISSN 2277-7881 impact factor 5.818. Another targeted for publication is Indian Journal of Marketing, scopus index are still in process of reviewed. Another paper with the similar title regarding village tourism also published on Udayana Acredited Journal and presenting on 2nd Bali International Tourism Forum.
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In the second phase of research at the second year, research will be done on the branding aspect of the tourist village. This research is descriptive quantitative by using PLS analysis tool. This quantitative study requires a certain number of respondents to meet the stipulation of the number of samples. Both researchers will spread the questionnaires to nine tourist villages in both countries. The research instruments are made equal so that there will no different results predictions. In the phase of data dissemination and processing of research results, the two researchers also visited each other, working together in completing the discussion and concluding the research findings. The results of the second phase of research are published at the end of the second year in the International Journal of Business and Management Invention (IJBMI) or International Journal of Academic Research (IJAR). The second year will be presented at the international conference event both in Indonesia and abroad.
The main features of this collaborative research are the management model, and the branding of the tourist village. The model produced in each country must have different uniqueness. Another output is a textbook that can be used as a reference in the management of village tourism. The book has been published on July 2018 titled:
Village Tourism and Community Economy (The Implementation and Impact), by Lambert Publishing. In the second year another the book will be expected registered and by the third year published nationally. The second target of the research publication is on the accredited Udayana University E-journal and international journal. In more structured research methodology and publication targets are explained in the following fishbone diagram:
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Chart 1. Fish Bone Research Diagram 1st & 2nd Stage
Village Tourism di India
Village Tourism di Indonesia
Based on the above fish bone diagram, the involvement of researchers from both countries is highly structured and time-bound. Therefore both researchers are committed and disciplined with the targeted timeframe. After completing phase I, the second phase research in the second year will be continued on the branding aspect of the tourism village in both countries.
At each research stage within a year, for the first year; each research team member has visited each other to discuss research problems and solutions. This activity can be carried out simultaneously with visiting lecture event (visit lecture) to state
Model of Village Tourism in Bali and India Practice of village
tourism in India
Research aspect in village tourism in India
1st & 2nd Year Publication
Practice of village tourism in Indonesia
1. Araku Valley 2.Dwaraka
3. Vijayawada 4. Amaravati
5. Simachalam dan Anavaram
4. Pangelipuran 3. Desa Bedulu 2. Desa Pinge 1.Taman Sari Buana
First year:
The Management
1st & 2nd Year Publication
1. Proceeding & presenter (national) 2. Internasional publication (published)
On Journal IJMER, JB- HOST, RJBS, IJAR 3. Visiting lecture international
3. Visiting lecture international Research aspect
in village tourism in Indonesia
Second year:
The Branding
Second year:
The Branding
First year:
The Management
1. Proceeding & presenter (national) 2. Internasional publication (published)
On Journal IJMER, JB- HOST,RJBS, IJAR 5. Belimbingsari
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university research partner. In detail the stages of activity are described on the following flow chart:
3.2 Research Activities and Implementation
The first year of research activites took place in both of the countries. The second phase of research phase in the second year also will be done in both of the countries too, but different subject. The second phase research in the second year will focus on the branding aspect of the tourist village. Below are the step of research:
Chart 2.
Research Activities Implementations
4. Publishing at the international journal
On Journal IJMER on July 2018, Indian Journal of Marketing (process review October 2018) and book published on Lambert Publishing April 2018.
Second year will publish the article in same journal and JB-Host 3. Researcher India visiting Indonesia as visiting lecture vice versa a. Conduct discussion of the research
finding in Indonesia
b. Do visiting lecture and publisihing the paper in proceeding
2. Researcher team visiting each other as visiting lecture
(Indonesia visiting India on 5-13 May 2018, India visiting Indonesia 13-23 August 2018) (Next year: Indonesia tim will visiting India on March, India tim on July 2019)
a. Conduct discussion of the research finding in India b. Do visiting lecture and publisihing the paper in proceeding
1. Reasercher team India & Indonesia do research in their own country (on aspect management have been done, on branding will be conduct next year)
a. Pra-riset done by each member in each country
b. Each member do FGD & deep
interview to key informan c. Each member analyze the data, do study literature, discussion
phase and conclude the riset problem
13 The Activities In This Research Project
According to the schedule that has describe in table below, show that the research activities that has been conducted in both countries can be reported as follow:
No TYPE OF OUTCOME Indicator CY+1 Indicator CY+2
1 Scientific publication
International
National Accredited
Published in IJMER
ISSN 2277-7881, on August 20118
Process review on Indian Marketing Journal ISSN 0973-8703 (Scopus indexes)
Published at
Udayana Tourism Journal P-ISSN 2541-0857 E-ISSN 2407-392X (process review)
Published JB-HOST), ISSN 2527-9092
Published at RJBS ISSN 2085- 8272,
2 Invited
speaker in scientific forum
International
National
Conducted in Andhra University, 12 May 2018 Public Lecture in IHDN Bali, 23 Agustus 2018
Conducted in Andhra University
3 Keynote speaker in scientific forum
International
National Accredited
Conducted in Triatma Mulya International Conference, 15 Agustus 2018
Conducted in 2nd Triatma Mulya International Conference, 2019
4 Visiting faculty member
International
National
Conducted in Andhra University 12 Mei 2018 India.
Conducted in Institute Hindu Darma Indonesia, 23 August 2018
Will Conduct in Japan (Toyo University) January 2019.
5 Intellectual property right Book (HAKI) Book (HAKI)
6 Intermediate technology Applied
7 Model Application on Village
Tourism
Application on Village Tourism
14
No TYPE OF OUTCOME Indicator CY+1 Indicator CY+2
8 Book ISBN Published on Lambert
Publishing on April 2018
Published
Andi Publishing Company
9 Technological Readiness Level (TRL)
3.3 The Research Activities and Evident
1. Published in IJMER (International Journal Multidisciplinary Education Research), Impact Factor 5,818, Copernicus Index. ISSN 2277-7881, on July 2018
2. Published in Indian Journal of Marketing India, scopus Index, still in progress review.
15
3. Publish in Udayana Tourism Journal (Akredited Journal) and a presenter at 2nd Bali International Tourism Forum, held on 10 November 2018. Now in progress publishing.
16
4. Visiting lecture in Andhra University in Philosophy Class
During my research in Andhra Pradesh, the partner also give me the chance to involve in the class. A group of philosophy students discuss and share with me regarding “ A Marriage Management” in Andhra University.
17
5. Public Lecturing with my Research Partner in IHDN Denpasar Bali
In this campus my partner has a good relationship with the tim lectures from Institute Hindu Dharma Denpasar. We are invited to share and discuss about the research metodelogy. The participant was master and doctoral student of IHDN.
This activities encourage the students to expand their research capacities in international way. They understand a lot that join research is needed by emerging countries in cooperation to built the research atmosphir.
18
6. Be a key note speaker in a scientific forum. Win this grant, really motivate me and my institution to do some global and international activities. My research partner is a chief editor in IJMER (International Journal of Multidesciplinary Education Research India). During his visit to Bali, we held an international conference and call for paper. I am the one of the key note speaker and the other from Stenden University the Netherlands. This experience made me more confident in facing an international event and full involved. The paper participant are 31 paper from 13 university in Indonesia and India. This event also increase my institution achievement level in Indonesia and international.
19
20 7. Intellectual Property Right (HAKI)
An important thing that I have achieve through this KLN grant is: my writing skill and experience also improved. I have published my first book title”Village Tourism and Community Economy (The Implementation and Impact)”
Published on Lambert Piblishing Germany. I got my intellectual property right.
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8. I have published my book on Lambert Publishing Company. First book title
“Tourism Village and Community Economy” Second Book title “ The Shifting of Marketing and Branding of Tourism Village and Branding (still in process writing).
That‟s all my activities based on PKLN research grant that I have done in this year. The funding from the government (RISTEKDIKTI) has been encourage me to improve my skill in research. This activities also has guidance me to shifting my paragidma to be international.
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CHAPTER IV
RESEARCH BUDGET AND EXPENSES REALIZATION
4.1 The Budget
Based on the type of activities to be carried out in research collaboration between Indian and Indonesian researcher, further budget plan of research activities describe as follows.
Table 4.2 The Research Cost Survey Summary Format is Submitted Annually
No Expenses Fee
Year 1 195 million
Year 2 198 million
Year 3 1 Honorarium for executor, laboratory
officer, data collector, data analyzer, operator fee, IT system fee
(maximum 30%)
58,5 million
59,4 Million
0
2 Purchase of consumables, ATK, photocopy, correspondence, report, printing, publication, credit, internet, journal subscriptions (30%, maximum 60%)
58,5 million
59,4 Million
0
3 Trips for survey / sampling data, DN- LN seminars / workshops,
accommodation-consumption, lump- sum, transport (35%, maximum 40%)
68,35 million
69,3 Million
0
4 Rent of equipment, vehicles, research support equipment (5%, maximum 50%)
9,75 million
9,9 Million
0
In more detail the budget of research expenditure written in the format of Appendix B is described as follows:
In Rupiah; 1$ = Rp 13.205
TOTAL BUDGET REQUIRED EVERY YEARS (Rp) 198.075.000 198.075.000 TOTAL BUDGET REQUIRED FOR TWO YEARS (Rp) 396.150.000
23 4.2 REALIZATION OF EXPENSES
This research collaboration toke place in Indonesia and in India. The realization of the expenses describe as follow:
24
4.3 Research Realization According to the Schedule
Research has been done in first stage on both countries describe in the schedule below:
Table 3. Research Schedule 1st & 2nd Year
NO Activities Month
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1 Preparing proposal
2 Field survey, collecting data in Indonesia.
3 Researcher Indonesia visit India, discuss the research result &
do visiting lecture 4 Publishing 1 st
Journal on IJMER 5 Researcher India
visit Indonesia discuss the research result &
do visiting lecture.
6 Preparing for first monev
7 Finishing second paper publish on Indian marketing Journal
25
No Activities Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
6 Preparing second monev
8 Attend second conference in EURASIA
The same activities will also done in the second year or second stage of research collaboration.
Document Activities in Research Collaboration
The Comparation
Research in India and in Bali Indonesia
26
27 The Last Publication and Presentation
28
CHAPTER V CONCLUSSION
According to the stage of this research there are several thing that can be conclude as follows:
1. This research can improve the skill of the researcher in explore the content, metodelogy and the the publishing process in international publication.
2. The involvement of local people of each countries in collecting the data and finding the conclusion, expand our capacities in understanding the local culture in the world.
3. There are many achievement trough this research activities. The paper and publications, the books, be a keynote speaker, public lecturing and visiting faculty of each university.
4. This research activities are also increase the rank and the brand of the institution in the world.
29 DAFTAR PUSTAKA
Abu Samah, Asnarulkhadi and Aref, Fariborzed. (2009). People‟s Participation in Community Development (A Case Study in Planned Village Settlement in Malaysia). Journal of World Rural Observation, 2009; 1 (2) 45-54. ISSN 1944- 6543.
Karta, Ni Luh Putu Agustini., Sukarsa, I Made., Wiranatha, Agung Suryawan. (2015).
Paradigms and The Role of Stakeholders in Destination Management of Kintamani, Bali. International Journal of Multidisciplinary Educational Research (IJMER) ISSN: 2277-7881;Impact Factor - 2.972; ic Value:5.16. Volume 4, Issue 2(5), February 2015 page 1-14.
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30
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Appendix 1. Supporting Tools and Facilities from institution (Appendix D)
No Item of Facilities Unilization Remark
1 Free wi-fi access Download references Institution Facilities 2 Class Room with the
facilities
Discussion with respondent and key informant
Institution Facilities
3 Facsimile Send and receive the documents
Institution Facilities
4 Vehicles Distributing questioner, research to the location, pick up and escort the key
informant.
Institution Facilities, just used in formal activities.
Apendix 2. Organization Structure & Job Description
NO Name / NIDN Institution Knowledge Time Job Description
31
of Origin Fields allocation in a Week 1 Dr. Ni Luh Putu
Agustini Karta, SST.,SE.,MM.
NIDN:
0803087303
STIE Triatma Mulya Bali Indonesia
Management 20 hour/
week
- Do prior research in Indonesia.
- Design the research
- Assessment to key informant in Indonesia.
- Do FGD and deep interview - Explore and
review the reference
- Visiting each research object.
- Analyze the research result - Discussing the
research finding - Summarize the
research
- Preparing the report
- Preparing to publishing journal
- Preparing to presenting paper
- Reporting to DIKTI
2 Dr. Ida Ketut Kusumawijaya, SE MM..
NIDN:
0810047001
STIE Triatma Mulya Bali
Management 20 hour/
week
- Do prior research
- Assessment to key informant - Do FGD and
deep interview - Explore and
review the reference
- Visiting each research object.
- Analyze the research result - Discussing the
32
research finding - Summarize the
research
- Preparing the report
- Preparing to publishing journal
- Preparing to presenting paper - Reporting to
DIKTI 3 Dr. Victor Kapola
Babu.
REG No : 20160102
Andhara University, College of Art and Commerce
Art and Commerce
20 hour/
week
- Do prior research
- Assessment to key informant - Do FGD and
deep interview in India
- Explore and review the reference
- Visiting each research object.
- Analyze the research result - Discussing the
research finding - Summarize the
research
- Preparing the report
- Preparing to publishing journal
- Preparing to presenting paper - Reporting to
DIKTI
33 Appendix 3.
1) Letter of Agreement
34
35 Appendix 3.
2) Memorandum of Understanding
36
37
38 Apendik 3.
3. Statemen of Research Partner for
39 Apendix 4.
Biodata Ketua A Identitas Diri
1 Nama Lengkap Ni Luh Putu Agustini Karta, SST.,SE.,MM.
2 Jenis Kelamin P
3 Jabatan Fungsional Lektor
4 NIK 090800224
5 NIDN 0803087303
6 Tempat dan Tanggal Lahir Badung, 3 Agustus 1973
7 E-mail agustinikputu@gmail.com
8 Nomor Telepon / HP 081239428287
9 Alamat Kantor Jalan Kubu Gunung Tegal Jaya, Badung 10 Nomor Telepon / Faxs 0361-412971 / 412972
12 Lulusan Yang Dihasilkan S1 = 1.731 orang S2 = 186 orang 13 Mata Kuliah yang Diampu
1. Manajemen Pemasaran Global S2 2. Manajemen Pemasaran
3. Hotel Manajemen
4. Management Strategic Pascasarjana B. Riwayat Pendidikan
D-IV S-1 S-2 S-3
Nama Perguruan Tinggi
STP Nusa Dua Bali
STIE Isti Ekatana Upaweda Yogjakarta
STIE Artha Bodi Iswara Surabaya
Universitas Udayana
Bidang Ilmu Manajemen Perhotelan
Manajemen Magister Manajemen
Manajemen Pariwisata Tahun Masuk-
Lulus
1991-1996 1996-2001 2001-2003 2011-belum
lulus Judul
Skripsi/Thesis
No-Show dan Cancellation serta Dampaknya terhadap Penurunan Tingkat Hunian Kamar di Hotel Santika Bandung
Strategi Pemasaran Virual Telepon di Kandatel Bandung
Faktor-faktor yang
Mempengaruhi Tingkat Hunian Kamar Hotel di Jawa Barat
Manajemen dan
Pencitraan Kawasan Kintamani Menuju Pariwisata Berkelanjutan Nama
Pembimbing
Dr. I Made Suradnya, MSc.
Dr. I B Wiyasha,
M Suyanto, PhD.
Ir. Tutus Alus Asoka Sakti, MM.
Prof. I Made Sukarsa.
Prof Ni
40
SE., MM Wayan Sri
Suprapti.
Dr. Agung Suryawan W.
C. Pengalaman Penelitian dan publikasi 5 Tahun Terakhir
Judul Artikel Ilmiah Nama Jurnal Volume/Nomor/T ahun/Halaman
URL 1. Meningkatkan MICE
melalui Pendekatan Marketing in Venus dan Horizontal Marketing..
Jurnal Perhotelan dan Pariwisata, STIPAR Triatma Jaya.
volume 1 No.2, Desember 2011, ISSN 2088-8155.
Halaman 1-17
http://jurnal.triat majaya.ac.id
2. How Does Destination Management Increase Local People Participation
International Proceeding, Hospitality Development Research Practice.
2nd AITTEI / Hildiktipari Conference, Malaysia, 2013.
Halaman 114-122.
Soft copy available
3. Strategi Differensiasi Ekowisata Meningkatkan Value Objek Wisata..
Jurnal Perhotelan dan Pariwisata, Stipar Triatma Jaya.
volume 3 No. 1, Agustus 2013, ISSN 2088-8155.
Halaman 1-9.
http://jurnal.triat majaya.ac.id
4. Model Partisipasi Masyarakat Lokal Desa Wisata Purbakala Bedulu
Proceeding Doctoral
Colloquium and Conference;
Etically Sustainable Business Practice and Green
Economy.
ISBN: 978-602- 97500-3-4. 27-28 November 2013.
Halaman 20.
Penerbit Program MSi dan Doktor Fakultas Ekonomi dan Bisnis UGM
Soft copy available
5. Challenges and Barriers in Community Base Tourism In Trunyan Village, Kintamani. (A study on the Village Trunyan), dipresentasikan pada International Conference on Tourism in Indonesia ITBS-University of Angers, Udayana University, Bali State Polytechnic and Sahid Institute Jakarta
Proceeding Tourism Indonesia, Bali 24-27 March 2014.
ISBN 978-602- 70355-0-8.
Halaman 307-317.
http:/pnb.ac.id
1. Strategi Komunikasi Jurnal ISSN 1978-2853, Matrik.fe@unu
41 Pemasaran Ekowisata
pada Destinasi Wisata Dolphin Hunting Lovina.
Manajemen Strategi Bisnis dan
Kewirausahaan.
Universitas Udayana.
Volume 8 Nomor 1, Februari 2014.
Halaman 45-51.
d.ac.id
2. Citra Destinasi, Moderating Effect Words of Mouth terhadap Intensitas Kunjungan Wisatawan ke Kintamani, Bali, hibah pemula DIKTI.
Proceeding Seminar Nasional Kepariwisataan dan Diseminasi Hasil Penelitian 2014. STIPAR Triatma Jaya
ISBN 978-602- 71208-0-8.
Halaman 261-276
http://jurnal.triat majaya.ac.id
3. Paradigms and the Role of Stakeholders in Destination Management of Kintamani”
Internasional Jurnal
Multidescipline Research (IJMR) India, February 2015.
Issue: 2(4),
Volume: 4, dengan Impact Factor 2.972 and ICV (Index Copernicus Value) 5.16 Points.
Halaman 1-15
Alamat web http://ijmer.in/is sues/volume4/v olume4issue2%
285%29.aspx
4. Destination Management and Imaging Kintamani Toward Sustainable Tourism
E-Journal of Tourism.
Doktor Pariwisata Udayana
Google Scholer IPI
Vol 1 No 2 (2014) P-ISSN:2541- 0857. E-
ISSN:2407-392X
Website:http/ojs /unud.ac.id/inde x.php/eot
5. Paradigms and the Role of Stakeholders in Destination Management of Kintamani”
International Jurnal
Multidisciplinary Research (IJMR) India, February 2015.
Issue: 2(4),
Volume: 4, Impact Factor 2.972 and ICV (Index Copernicus Value) 5.16 Points. Page 1-15
Web address http://ijmer.in/is sues/volume4/v olume4issue2%
285%29.aspx
6. Dampak Sosial, Ekonomi dan Lingkungan dalam Partisipasi Masyarakat Desa Wisata Arkeologi Bedulu Gianyar Bali
7. The Impact of Social,
Economic and
Environtment in Local Community Participation of Archeological Tourism
Proceeding Hospitality and Tourism Research, Sekolah Tinggi Pariwisata Bali.
12-13 November 2015
Volume ISBN:
978-602-73528-0- 3. Halaman 304- 315.
International Journal of Business on Hospitality and Tourism, ISSN 2527-9092,
Volume 1, Issue 1,
E-journal:
http:/jbhost.org
42 Village Bedulu Gianyar
Bali
December 2015 8. The Study On Bali Tourism
Village Management Towards Four Dimensions Of Experience Economy”
E-Journal of Tourism.
Doktor Pariwisata Udayana
Google Scholer IPI
Vol 2 No 1 (2015) P-ISSN:2541- 0857. E-
ISSN:2407-392X
Website:http/ojs /unud.ac.id/inde x.php/eot
9. Local Community Participation in
Community Based Tourism in Kintamani and Their Impact to The Economy
Proceeding Asia Tourism Forum 2016 – The 12th Biennial
Conference of Hospitality and Tourism Industry in Asia (ATF-16) Bandung 7-9 Mei 2016.
ISBN: 978-94- 6252-201-5 ISSN: 2352-5428
http://www.atla ntis-
press.com/php/p ub.php?publicat ion=atf-16
D. Pengalaman Pengabdian Masyarakat dalam 5 Tahun Terakhir
NO KEGIATAN TAHUN
1 Memberikan penyuluhan kepada masyarakat banjar tentang PKKdalam acara rapat rutin bulanan PKK Banjar Batan Duren
2013-2017
2 Mengikuti pembinaan pengabdian masyarakat bagi dosen se Provinsi Bali Kopertis Wilayah VIII
30 Okt-13
3 Koordinator dalam cleaning beach Pantai Kuta 24 Agust-13 4 Pengabdian masyarakat dan riset survey di Tanah Lot 17 Des-14 5 Pengabdian masyarakat dan bakti sosial di Desa Petang
Plaga
30-Apr-15
6 Pengabdian masyarakat di SOS Children Village Megati Tabanan
14-Nov-15 7 Kerja sosial dan membersihkan Pantai Kuta 7-Jan-16 8 Mengikuti pelatihan pengabdian masyarakat dalam
meningkatkan kinerja dosen
2 Maret-16
43 9
Membina PKM di Desa Sidekarya Denpasar IbM Synergi Koperasi Pasar dan Pengelola Pasar Tradisional
3 Mei 2013 Jan- Des 15
E. Pemakalah Seminar Ilmiah (Oral Presentation) dalam 5 Tahun Terakhir
Judul Makalah Nama Forum Institusi Penyelenggara
Waktu dan Tempat
Status Pemakalah
1. How Does
Destination Management Increase Local People
Participation
2nd AITTEI / Hildiktipari Conference.
Asociation of the Indonesian Tourism Tertiary Education Institute (AITTEI)
Concord Hotel Malaysia, 21-23 Mei 2013
Pemakalah biasa
2. Challenges and Barriers in Community Base
Tourism In
Trunyan Village, Kintamani. (A study on the Village Trunyan),
International Conference on Tourism in Indonesia 2014.
ITBS-University of Angers, Udayana University, Bali State
Polytechnic and Sahid Institute Jakarta
Udayana University dan Politeknik Negeri Bali, 24-27 Maret 2014.
Pemakalah biasa
3. Strategi Komunikasi Pemasaran
Ekowisata pada Destinasi Wisata Dolphin Hunting Lovina.
Lokakarya Paper Mahasiswa S3 Pariwisata Universitas Udayana
Program Pasca Sarjana S3 dan S2 Pariwisata Universitas Udayana.
Ruang Sidang Pasca Sarjana Universitas Udayana, 19 April 2013.
Pemakalah biasa
4. Model Partisipasi Masyarakat Lokal Desa Wisata Purbakala Bedulu
Doctoral
Colloquium and Conference;
Etically Sustainable Business Practice and Green Economy.
FORMADEGA MA (Forum Mahasiswa dan Alumni
Doktoral Ilmu- ilmu Ekonomi Universitas Gajah Mada
Auditorium Fakultas Ekonomi Bisnis Universitas Gajah Mada.
Pemakalah biasa
5. Citra Destinasi, Moderating Effect Wordso of Mouth terhadap Intensitas
Seminar Nasional Kepariwisataan dan Diseminasi
P2M, STIPAR Triatma Jaya.
Aula STIPAR Triatma Jaya,
Pemakalah biasa
44 Kunjungan
Wisatawan ke Kintamani, Bali, hibah pemula DIKTI.
Hasil Penelitian 2014. STIPAR Triatma Jaya
4 September 2014.
6. Impact on Social, Economy and Environment in Local Community Participation of Bedulu Village Tourism Gianyar Bali
1st International Symposium, Bali International Tourism Institute (STPBI) 2015.
STPBI join with The Minister of Tourism
Economy Creative.
12-13 November 2015.
Reguler presenter
7. The Study On Bali Tourism Village Management
Towards Four Dimensions Of Experience
Economy”
1st BTFI (Bali Tourism Forum Indonesia).
Tourism Institute Nusa Dua Bali.
23-24 November 2015.
Reguler presenter
8. Local Community Participation in Community Based Tourism in
Kintamani and Their Impact to The Economy
Proceeding Asia Tourism Forum 2016 – The 12th Biennial
Conference of Hospitality and Tourism Industry in Asia (ATF16)
Asean Tourism Forum STP Bandung
7-9 Mei 2016 Reguler presenter
Semua data yang saya isikan dan tercantum dalam biodata ini adalah benar dan dapat dipertanggungjawabkan secara hukum. Apabila di kemudian hari ternyata dijumpai ketidaksesuaian dengan kenyataan, saya sanggup menerima sanksi.
Demikian biodata ini saya buat dengan sebenarnya untuk memenuhi salah satu persyaratan dalam pengajuan Penugasan Hibah Pengabdian Masyarakat IbPE RISTEKDIKTI
Badung, 5 Juni 2017 Ketua Tim Pengusul,
Dr. Ni Luh Putu Agustini K, SE.,MM..
NIDN. 0803087303
45 Biodata Anggota 1
1 Nama Lengkap Dr. Ida Ketut Kusumawijaya, SE, MM
2 Jenis Kelamin L
3 Jabatan Fungsional Lektor
4 NIK 00.02.00070
5 NIDN 0810047001
6 Tempat dan Tanggal Lahir Singaraja, 16 April 1970
7 E-mail ik_kusumawijaya@yahoo.com
8 Nomor Telepon/HP 081394079889
9 Alamat Kantor Jl Kubu Gunung, Tegaljaya, Dalung, Badung, Bali 10 Nomor Telepon/Faks 0361 425761 / 0361412972
11 Lulusan yang telah dihasilkan S1 = 260 orang, S2 = 40 orang 12 Mata Kuliah yang Diampu Strata 1 (Sarjana / SE):
1. Perilaku Organisasi
2. Manajemen Sumber Daya Manusia
3. Metodelogi Penelitian Manajemen Perubahan Strata 2 (Pasca Sarjana / MM):
4. Introduction to Business and Management 5. Organizational Development
6. Human Resource Management Advanced 7. Research Methodelogy
A. Riwayat Pendidikan
S-1 S-2 S-3
Nama Perguruan Tinggi
Universitas Udayana
Universitas Gadjah Mada
Universitas Padjajaran Bidang Ilmu Ekonomi
Manajemen
Ekonomi Manajemen Ekonomi Manajemen Tahun Masuk –
Lulus
1988 - 1993 1997 – 1998 2007 – 2011 Judul
Skripsi/Thesis/
Disertasi
Penentuan
Economic Order Quantity (EOQ) pada PT Swisin, Denpasar Bali
Penerapan Total Quality Service dengan Metode Servqual pada Perum Pegadaian Kanda VII Jogjakarta
Pengaruh Peran Mitra Strategis Dan Agen Perubahan Terhadap Manajemen Talenta serta Dampaknya Pada Kinerja Karyawan (Suatu Survei Pada Hotel Berbintang Di Bali)
