UNIVERSITI TEKNOLOGI MARA FINAL EXAMINATION

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CONFIDENTIAL AM/OGOS 2021/ADS402

© Hak Cipta Universiti Teknologi MARA CONFIDENTIAL

UNIVERSITI TEKNOLOGI MARA FINAL EXAMINATION

COURSE : SOCIAL MARKETING COURSE CODE : ADS402

ASSESSMENT : OGOS 2021

TIME : 8.00 AM – 5.00 PM

INSTRUCTIONS TO CANDIDATES

1. This question paper consists of seven (7) questions.

2. Answer ALL questions in the U Future. Start each answer on a new page.

3. It is NOT an open-book test. Any forms of plagiarism are strictly prohibited.

4. Please check to make sure that this final assessment consists of : i) the Question Paper

5. Answer ALL questions in English.

6. Please refer to the detailed instructions given by the lecturer.

DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO This examination paper consists of 3 printed pages

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QUESTION 1

Briefly explain THREE (3) level of product in social marketing with examples.

(10 marks)

QUESTION 2

Explain with examples any TWO (2) cost associated with New Norm campaign adopted by the target audience during pandemic COVID-19.

(10 marks)

QUESTION 3

Discuss THREE (3) distributional channels that can be utilised in reaching the larger number of audience in any social marketing campaign.

(10 marks)

QUESTION 4

With reference to an example, discuss TWO (2) traditional media channels in enhancing the promotion of any social marketing product.

(10 marks)

QUESTION 5

Explain any TWO (2) purposes of conducting monitoring and evaluation in relation to any social marketing campaign.

(10 marks)

QUESTION 6

Elaborate on any TWO (2) approaches used to determine social marketing budget. .

(10 marks)

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QUESTION 7

In any situation when the social marketers face an inadequate funding to implement a desired plan, one tactic to consider is spreading costs over a longer period. This tactic also known as phasing that are organized (driven) by some element of the marketing plan. Elaborate any TWO (2) phases which are deemed necessary in enhancing the effectiveness of any social marketing campaign.

(10 marks)