State Schemes
8.6 Himachal Pradesh Marketing Corporation (HPMC)
HPMC a State public undertaking was established with the objective of marketing fresh fruits and vegetables, processing the unmarketable surplus produce
& marketing the processed products. Since its inception, HPMC has been playing pivotal role in the life of fruit growers of the state by providing them remunerative returns of their produce.
During the FY2021-22 HPMC has registered overall turnover of ₹113.49 crore which is the highest ever in the history of HPMC since its inception. During FY2021- 22 HPMC achieved a net profit of ₹2.88 crore. The state Government continued the policy of Market Intervention Scheme (MIS) for Mango, Apple and Citrus fruit crops in the state with the support price as under:
Table 8.5
Mango, Apple and Citrus fruit crops in the state with the support price Sr. No. Name of fruit Procurement Price
(₹ Per Kg.)
1 Mango (Grafted varieties) 10.50
2 Mango (Seeding varieties) 10.50
3 Mango Achari (unripe) 10.50
4 Apple 10.50
5 Kinnow, Malta and Orange (B Grade) 9.50 6 Kinnow, Malta and Orange (C grade) 9.00
7 Galgal (All grade) 8.00
HPMC is successfully operating 4 Controlled Atmosphere (CA) Stores in the apple growing areas of District Shimla namely Jarol Tikker (Kotgarh) 640 MT, Gumma (Kotkhai) 640 MT, Oddi (Kumarsain) 700 MT and Rohru 700 MT which in sum total are capable of storing total 2680 MT apple produce.
Setting up of one modern vegetable pack house and cold store at Nadaun, District Hamirpur and another Pack house alongwith cold room for packing & grading of fruits, vegetables, flowers and culinary herb at Ghumarwin in District Bilaspur with financial assistance i.e. grant-in-aid of ₹7.89 crore from Agricultural and Processed Food Products Export Development Authority (APEDA) for both the facilities. Vegetable pack house Nadaun will be made operational very soon and Ghumarwin
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facility is likely to be completed by February, 2023 for Grading and Storing of Vegetables.
Grant-in-aid to the tune of ₹8.00 crore for the upgradation of Apple Juice Concentrate (AJC) Plant at Parwanoo has been received from APEDA and work of upgradation has been successfully completed in year 2018 by undertaking trial production in the same year. The upgraded plant has started commercial production in 2018. HPMC is also carrying out the production of AJC at Fruit Processing Plant (FPP) Jarol (Sundernagar) as well the total AJC production at both the plants during last 05 years is as below:
Figure 8.11
Production of Apple Juice (in MT)
At FPP Parwanoo, District Solan three types of processed products are manufactured viz. AJC, Apple Aroma, Tetrapak-200 milliliters) and Apple Cider Vinegar (1000 millimeters & 600 millimeters). Further, at FPP Jarol (Sundarnagar), District Mandi (Himachal Pradesh) the various types of processed food products such as: Concentrates, Jams, Squashes, Pickles and Wines are manufactured. During, the FY2021- 22 at FPP Jarol about 365 MT of processed food products were manufactured.
HPMC has entered into an MoU with the party M/s PH4 for manufacturing of Apple Cider at FPP Parwanoo and for manufacturing
570
1246
815
699
1031
0 200 400 600 800 1000 1200 1400
2018 2019 2020 2021 2022
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of Red Wine and other Fruit Wines at FPP Jarol with M/s Mountain Barrel. This will help in boosting the sale as well as profit margin of the Corporation in the coming years.
HPMC has planned to enhance its existing capacity of Grading, Storage and Processing of different fruits produced in the State through the World Bank funded Himachal Pradesh Horticulture Development Project (HPHDP). Under the post harvest support infrastructure component of the said project, a financial assistance of
₹266.14 crore is being provided by World Bank to HPMC. The process of enhancing the overall storage capacity of CA Stores from existing 2680 MT to a total capacity of 7,328 MT is underway and is expected to be completed by the second quarter of FY2023-24.
HPMC is setting up new CA Stores at Reckong-Peo, District Kinnaur and Chachyot, District Mandi under HPHDP having storage capacity respectively 250 MT and 500 MT.
Additionally, new grading and packaging facilities are being built at Tatapani (Shimla), Rohru (Shimla), Giabong (Kinnaur), and Chachyot (Mandi). Each of these grading and packaging facilities has a capacity of 10,000 MT each season. Under HPHDP, a pomegranate grading and packaging facility has already been developed at Bhuntar (Kullu), and it will be used for this purpose in the 2023 growing season.
Under the World Bank-funded Horticulture Development Project, a contemporary AJC processing facility in Parala that can crush 200 MT of apples per day is nearing completion and will be installed by April, 2022. This factory will assist the corporation to reduce AJC manufacturing costs, increase sales, and compete in the international market for AJC quality. The plant's winery will produce 1,00,000 liters per year. At the Parala factory, a 2,000-liters-per-hour packaged drinking water and mineral water unit is envisaged.
The HPHDP also proposes to upgrade the current FPPs in Jarol, District Mandi, and Parwanoo, District Solan. Both facilities are now undergoing upgrades, which should be finished by the second quarter of the FY2023-24.
In addition to the aforementioned, it is also proposed that the winery at HPMC, FPP Jarol (District Mandi) be upgraded from its current capacity of 30,000 liters to 70,000 liters per year under the World Bank-funded HPHDP.
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In order to better serve its customers, HPMC has recently opened two new retail locations at Jarol, Sundernagar, District Mandi on NH-21 (Chandigarh Manali Highway) close to the HPMC, FPP Jarol (Sundernagar), District Mandi and at Jabli, District Solan.
A flagship store for HPMC goods is also planned to be built at Parwanoo with funding from the HPHDP a World Bank-funded project.