3.3 Consumer behavior of the rural respondents
3.3.4 Relationship of dishwashing behavior with income level of the respondent (rural respondent)
3.3.4 Relationship of dishwashing behavior with income level of the respondent
106 descriptive statistics reveals that 95% respondents do not have domestic help in their household.
Null hypothesis: There is no significant difference of respondent’s disliking rating on dishwashing activity with income level of the respondent.
One way ANOVA test was conducted for a significance level of 0.05. The null hypothesis was accepted and concluded that there is no significant difference of respondents’ disliking rating on dishwashing activity with income level of the respondent.
In the 5 point semantic differential scale used for this purpose 1 represents ‘dislike most’
and 5 represents ‘like most’. This reveals that the respondents do not like the dishwashing activity irrespective of their income level (mean=1.27, min=1, max=2)
Null hypothesis: There is no significant difference of respondent’s preference of various types of scrubber viz. sponge scrubber, plastic scrubber, steel scrubber and coir scrubber with income level of the respondent.
A chi square test was conducted for a significance level of 0.05. The null hypothesis was rejected ( Sig: 0.000, Contingency Coefficient: 0.707) and concluded that there is a strong relationship of respondent’s preference of various types of scrubber viz.
sponge scrubber, plastic scrubber, steel scrubber and coir scrubber with income level of the respondent.
Annual income Total
Less than Rs.
1,00,000
Rs.1,00,001 to Rs.2,00,000
Rs.2,00,000 to Rs.3,00,000
Rs.3,00,001 to Rs.4,00,000
Scrubber use for washing
the utensils
Plastic scrubber
Count 11 11
% within scrubber use
for washing the utensils
100.0% 100%
% within annual income
100.0% 27.5%
% of Total 27.5% 27.5%
Coir scrubber
Count 24 3 2 29
% within scrubber use
for washing the utensils
82.8% 10.3% 6.9% 100%
% within annual income
100.0% 100.0% 100.0% 72.5%
% of Total 60.0% 7.5% 5.0% 72.5%
Table 3.23: Cross tabulation of preference of various types of scrubbers with annual income of the respondent (rural respondent)
The study reveals that the respondents having annual income in the range of Rs.1,00,000 to Rs.2,00,000 prefer plastic scrubber. Majority of the respondents preferring coir scrubber belongs to the income group of annual income less than Rs.1,00,000.
However the overall preference of coir scrubber is high in comparison to the other types of scrubbers.
Null hypothesis: There is no significant difference of respondent’s satisfaction level on sponge scrubber with income level of the respondent.
One way ANOVA test was conducted for a significance level of 0.05. The null hypothesis was accepted and concluded that there is no significant difference of respondent’s satisfaction level on sponge scrubber with income level of the respondent. In the 5 point semantic differential scale used for this purpose 1 represents ‘lowest satisfaction level’ and 5 represents ‘highest satisfaction level’. However the overall satisfaction level for sponge scrubbers is significantly low (mean=1.27, Min=1, max=2)
Null hypothesis: There is no significant difference of respondent’s satisfaction level on steel scrubber with income level of the respondent.
One way ANOVA test was conducted for a significance level of 0.05. The null hypothesis was accepted (Sig: 0.211) and concluded that there is no significant difference of respondent’s satisfaction level on steel scrubber with income level of the respondent.
In the 5 point semantic differential scale used for this purpose 1 represents ‘lowest satisfaction level’ and 5 represents ‘highest satisfaction level’. The overall satisfaction level for steel scrubbers is just satisfactory (mean=2.87, min=2, max=4).
Null hypothesis: There is no significant difference of respondent’s satisfaction level on plastic scrubber with income level of the respondent.
One way ANOVA test was conducted for a significance level of 0.05. The null hypothesis was accepted and concluded that there is no significant difference of respondent’s satisfaction level on plastic scrubber with income level of the respondent.
The descriptive statistics reveals that the overall satisfaction level on plastic scrubber is substantially low irrespective of income level of the respondent (mean=2, max=2, min=2).
Null hypothesis: There is no significant difference of respondent’s satisfaction level on coir scrubber with income level of the respondent.
One way ANOVA test was conducted for a significance level of 0.05. The null
108 Descriptive statistics reveals that the overall satisfaction level for coir scrubbers is significantly high (mean=4.72, max=4, min=5). This means that irrespective of their income level respondents prefer coir scrubber.
Null hypothesis: There is no significant difference of respondent’s preference on type of detergent viz. bar detergent, liquid detergent, powder detergent and charcoal &
ash with income level of the respondent.
A chi square test was conducted for a significance level of 0.05. The null hypothesis was rejected ( Sig: 0.000, Contingency Coefficient: 0.806) and concluded that there is strong relationship of respondent’s preference on type of detergent viz. bar detergent, liquid detergent, powder detergent and charcoal & ash with income level of the respondent.
Annual income Total
Type of detergent
Less than
Rs.
1,00,000
Rs.1,00,001 to Rs.2,00,000
Rs.2,00,000 to Rs.3,00,000
Rs.3,00,001 to Rs.4,00,000
Bar detergent
Count 3 1 4
% within detergent use for
washing the utensils
75.0% 25.0% 100%
% within annual income
100.0% 50.0% 10.0%
% of Total 7.5% 2.5% 10.0%
Powder detergent
Count 11 11
% within detergent use for
washing the utensils
100.0% 100%
% within annual income
100.0% 27.5%
% of Total 27.5% 27.5%
Charcoal and ash
Count 24 1 25
% within detergent use for
washing the utensils
96.0% 4.0% 100%
% within annual income
100.0% 50.0% 62.5%
% of Total 60.0% 2.5% 62.5%
Table 3.24: Cross tabulation of preference of type of detergent with annual income of the respondent (rural respondent)
The study reveals that 96% of the charcoal & ash users belong to income group of annual income less than Rs.1,00,000 per annum. The respondents using bar detergent belong to income group of annual income ranging from Rs.2,00,000 to Rs.4,00,000.
Altogether 75% respondents using bar detergent belong to income group of annual income ranging from Rs.2,00,000 to Rs.3,00,000 per annum. The respondents having annual income between Rs.1,00,000 to Rs.2,00,000 prefer powder detergent.