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in India in corporate and investment banking, doing landmark deals, corporate finance advisory, bonds and foreign exchange dealing.The bank also maintains a strong leadership position in transaction banking, providing cash management solutions, custodial and depositary services and trade finance services to companies in India.The group also offers institutional equity broking, asset management and private wealth management services and has recently started retail banking operations in India.The revenues for the financial year ending March 2005 were US$ 175.8 million with a net profit of US$ 17.09 million. Deutsche Bank India has over 1000 people and operates through eight branches, in Mumbai, Delhi,
Bangalore, Chennai, Kolkata, Gurgaon and Noida.
Supporting India Inc.
Deutsche Bank has played an important role in meeting top Indian companies’ financial and intellectual capital requirements. In the first quarter of year 2006, the bank was the leading underwriter to Indian companies seeking international capital.
In the debt markets, it is the leader in arranging international bonds for Indian companies. In equity linked products, the bank again holds the leadership position in arranging international convertible bonds for leading Indian companies. India is also one of the global centres for Deutsche Bank and many global projects are now being executed out of India.The bank has started business process outsourcing operations in India with the launch of Deutsche Network Services Pvt Ltd in Bangalore for payment and cash management processing.
Background
Deutsche Bank, founded in 1870, is one of the leading international financial service providers in the world.The company has around 63,427 employees, more than half of whom work outside Germany.The bank has a presence in 74 countries worldwide and had revenues of US$ 31.79 billion in 2005. Deutsche Bank is one of Germany’s largest publicly held companies with around 411,593 shareholders.The percentage of its share capital held by foreign investors was 48 per cent in 2005.
Indian profile
Deutsche Bank’s Indian operations commenced in Mumbai in 1980.The Bank has a leading presence
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Deutsche Bank also went for large local companies which evolved to be very successful. Now two- thirds of its total business comes from local Indian corporates. The bank has been successful in achieving this by localisation.This has helped the bank in establishing itself as a local bank in India, which is very crucial to succeed in India.
Right resources for management
Deutsche Bank has been successful in recruiting the best talent from the market and in retaining them.The bank hires managers from the premier business schools in India.When the bank started its Achievements and awards
Deutsche Bank was awarded “The Best Foreign Investment Bank in India” by Finance Asia in June 2004 and “The Best Cash Management Bank in India” by Asia Money in June 2004 on the basis of its consistent performance and business focus.
Keys to success
Localisation of services
When Deutsche Bank started in India, it targeted especially the German companies with their Indian operations and other multinationals. In the nineties,
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India operations it hired senior executives from the best banks in India.The parent company considers the human resources as the greatest strength of the company. Considering the growth expected in the next few years it will be very critical to manage the resource requirements of the bank.
Wide product range
Deutsche Bank offers a broad range of first-class banking services. It provides private clients with services extending from account-keeping, cash and securities investment advisory to asset management.The bank offers corporate and institutional clients the full product assortment of an international corporate and investment bank.
It has a leading position in international foreign exchange, fixed-income and equities trading.
Future plans
The bank plans to expand its Indian operations by expanding its portfolio. Asia contributes around 14 percent of global revenues and currently 40 percent of the bank’s Asia revenue comes from Indian operations, which is roughly around 5-6 percent of the total revenues.
Deutsche Bank: At a glance
• Deutsche Bank’s India operation was established in 1980. It was awarded “The Best Foreign Investment Bank in India” by Finance Asia and
“The Best Cash Management Bank in India”
by Asia Money in 2004
• For Deutsche Bank, India is: One of the fastest growing markets
• Factors for success: Localisation of services, Right resources for management,Wide product range
• Future plans: Grow the Indian operations, expand the product portfolio
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