DJM-02
June - Examination 2016
Diploma in Journalism and Mass Communication Examination Advertising & Public Relations
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Paper - DJM-02
Time : 3 Hours ] [ Max. Marks :- 100
Note: The question paper is divided into three sections A, B and C.
Write Answer as per the given instructions.
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A, BAm¡a
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Section - A 10
×
2 = 20 (Very Short Answer Type Questions)Note: Answer all questions. As per the nature of the question you delimit your answer in one word, one sentence and maximum up to 30 words. Each question carries 2 marks.
115
DJM-02 / 100 / 4 (1) (P.T.O.)
115
DJM-02 / 100 / 4 (2) (Contd.)
IÊS> - "A'
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2
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1) (i) What is ‘press release’ ?
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(ii) Define the ‘publicity’ ?
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(iii) What is ‘slogan’ ?
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(iv) What is ‘Surrogate advertising’ ?
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(v) What is ‘internal public’ ?
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(vi) Define the Advertising Manager ?
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(vii) Write the full form of ASCI ? ASCI
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(viii) What do understand by ‘opinion leader’ ?
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(ix) What do you mean by ‘Rejoinders’ ?
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DJM-02 / 100 / 4 (3) (P.T.O.) 115
(x) What is ‘Creative boutique’ ?
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Section - B 4
×
10 = 40 (Short Answer Type Questions)Note: Answer any four questions. Each answer should not exceed 200 words. Each question carries 10 marks.
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200
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2) Write about the ‘Public Relations Society of India’.
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3) What is Press Conference ? Define it.
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4) Discuss the objectives of advertisement.
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5) What do you understand by Public Relations ? Discuss.
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6) Discuss the functions of advertisement.
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7) Write the short note on ‘Propaganda’.
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8) Explain the organizational set up of News agencies.
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115
DJM-02 / 100 / 4 (4)
9) What is house journal ? Explain the different types of house journal.
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Section - C 2
×
20 = 40 (Long Answer Questions)Note: Answer any two questions. You have to delimit your each answer maximum upto 500 words. Each question carries 20 marks.
(IÊS> - g) (XrK© CÎma dmbo àíZ)
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10) What do you understand by ‘Media Buying’ Explain.
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11) Write the note on ‘Corporate Social Responsibility’.
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12) Discuss the Qualities and Responsibilities Public Relations Officer.
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13) What is advertising media ? Explain the types of advertising media in brief.
