DMC-02
June - Examination 2018
Diploma in Mass Communication Examination Advertising and Public Relations
{dkmnZ Am¡a OZg§nH©$
Paper - DMC-02
Time : 3 Hours ] [ Max. Marks :- 100
Note: The question paper is divided into three sections A, B and C.
Write answers as per the given instructions.
{ZX}e : ¶h àíZ nÌ "A', "~' Am¡a "g' VrZ IÊS>m| ‘| {d^m{OV h¡& à˶oH$
IÊS> Ho$ {ZX}emZwgma àíZm| Ho$ CÎma Xr{OE&
Section - A 10
×
2 = 20 (Very Short Answer Type Questions)Note: Answer all questions. As per the nature of the question delimit your answer in one word, one sentence or maximum up to 30 words. Each question carries 2 marks.
IÊS> - "A'
(A{V bKw CÎma dmbo àíZ)
{ZX}e : g^r àíZm| Ho$ CÎma Xr{OE& Amn AnZo CÎma H$mo àíZmZwgma EH$ eãX, EH$ dm³¶ ¶m A{YH$V‘ 30 eãXm| ‘| n[agr{‘V H$s{OE& à˶oH$ àíZ 2 A§H$m| H$m h¡&
117
DMC-02 / 300 / 4 (1) (P.T.O.)
117
DMC-02 / 300 / 4 (2) (Contd.)
1) (i) What is publicity?
àMma ³¶m h¡?
(ii) What is media buying?
‘r{S>¶m ~mB§J ³¶m h¡?
(iii) Define the external public?
~mø OZ H$mo n[a^m[fV H$s{OE&
(iv) Write the full form of PRSI.
PRSI
H$m nyam Zm‘ {b{IE&
(v) What is press conference?
àog gå‘obZ go ³¶m VmËn¶© h¡?
(vi) What is classified advertisement?
dJuH¥$V {dkmnZ ³¶m h¡?
(vii) Define the slogan.
ñbmoJZ H$mo n[a^m{fV H$s{OE&
(viii) Define the rejoinders.
[aÁdmBÝS>g© H$mo n[a^m{fV H$s{OE&
(ix) What is creative studio?
g¥OZmË‘H$ ñQw>{S>¶mo ³¶m h¡?
(x) What is new media advertisement?
ݶy ‘r{S>¶m {dkmnZ ³¶m h¡?
DMC-02 / 300 / 4 (3) (P.T.O.) 117
Section - B 4
×
10 = 40 (Short Answer Type Questions)Note: Answer any four questions. Each answer should not exceed 200 words. Each question carries 10 marks.
(IÊS> - ~) (bKw CÎmadmbo àíZ)
{ZX}e : {H$Ýht Mma àíZm| Ho$ CÎma Xr{OE& Amn AnZo CÎma H$mo A{YH$V‘
200 eãXm| ‘| n[agr{‘V H$s{OE& à˶oH$ àíZ 10 A§H$m| H$m h¡&
2) Write about the qualities of public relations officer.
OZg§nH©$ A{YH$mar Ho$ JwUm| Ho$ ~mao ‘| {b{IE&
3) Write the short note on press release.
àog {dk{á na g§{já {Q>ßnUr {b{IE&
4) Write about the qualities of an advertisement Manager.
{dkmnZ à~§YH$ Ho$ JwUm| Ho$ ~mao ‘| {b{IE&
5) Explain the functions of advertisement.
{dkmnZ Ho$ H$m¶m] H$m dU©Z H$s{OE&
6) Write the short note on propaganda.
àmonoJ§S>m na g§{já {Q>ßnUr {b{IE&
7) Discuss about the corporate social responsibility.
H$m°nm}aoQ> gm‘m{OH$ CÎmaXm{¶Ëd Ho$ ~mao ‘| MMm© H$s{OE&
8) Write about the Advertisement standard council of India.
^maVr¶ {dkmnZ ‘mZH$ n[afX Ho$ ~mao ‘| {b{IE&
9) Explain the planning process of advertisement medium.
{dkmnZ ‘mܶ‘ H$s ¶moOZm à{H«$¶m H$s MMm© H$s{OE&
117
DMC-02 / 300 / 4 (4)
Section - C 2
×
20 = 40 (Long Answer Questions)Note: Answer any two questions. You have to delimit your each answer maximum up to 500 words. Each question carries 20 marks.
(IÊS> - g) (XrK© CÎma dmbo àíZ)
{ZX}e : {H$Ýht Xmo àíZm| Ho$ CÎma Xr{OE& Amn AnZo CÎma H$mo A{YH$V‘ 500 eãXm| ‘| n[agr{‘V H$aZm h¡& à˶oH$ àíZ 20 A§H$m| H$m h¡&
10) What is house journal? Discuss about the internal house journal.
J¥h n{ÌH$m ³¶m h¡? Am§V[aH$ J¥h n{ÌH$m Ho$ ~mao ‘| MMm© H$s{OE&
11) Discuss in detail about the tools of public relations.
OZg§nH©$ Ho$ CnH$aUm| Ho$ ~mao ‘| {dñVma go MMm© H$s{OE&
12) What is Public Relations? Discuss the main functions of public relations.
OZg§nH©$ ³¶m h¡? OZg§nH©$ Ho$ ‘w»¶ H$m¶m] H$s MMm© H$s{OE&
13) Discuss the organizational structure of advertisement agencies.
