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DMC - 02

December - Examination 2015 DMC Examination

Advertising and Public Relations

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Paper - DMC - 02

Time : 3 Hours ] [ Max. Marks :- 100

Note : The question paper is divided into three sections A, B, C.

Write answers as per the given instruction.

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Section - A 10 x 2 = 20 (Very short Answer type Question)

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Note : Answer all questions. As per the nature of the question you delimit your answer in one word, one sentence or maximum up to 30 words. Each question carries 2 marks.

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1) (i) What is classified advertisement?

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117

DMC - 02 / 200 / 4 (1) (P.T.O.)

117

DMC - 02 / 200 / 4 (2) (Contd.)

(ii) Define the slogan?

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(iii) What is publicity?

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(iv) What is new media advertisement?

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(v) What is media buying?

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(vi) Define the external public?

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(vii) Write the full form of PRSI?

PRSI

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(viii) What is press conference?

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(ix) Define the rejoinders?

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(x) What is creative studio?

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DMC - 02 / 200 / 4 (3) (P.T.O.) 117

Section - B 4 x 10 = 40 (Short Answer Type Question)

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Note : Answer any four question. Each answer should not exceed 200 words. Each question carriers 10 marks.

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2) Explain the functions of advertisement.

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3) Write the short note on propaganda.

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4) Write about the qualities of an advertisement Manager.

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5) Discuss about the corporate social responsibility.

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6) Write about the qualities of public relations officer.

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7) Write the short note on press release.

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8) What is house journal? Discuss about the internal house journal.

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9) Write about the Advertisement standard council of India.

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117

DMC - 02 / 200 / 4 (4)

Section - C 2 x 20 = 40 (Long Answer Question)

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Note : Answer any two questions. You have to delimit your each answer maximum up to 500 words. Each question carries 20 marks.

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10) Discuss the organizational structure of advertisement agencies.

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11) What is advertisement medium? Explain the planning process of advertisement medium policy.

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12) What do you understand by public relations? Discuss the main functions of public relations.

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13) Discuss about the tools of public relations

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