BJ/BJMC/JM-05
December - Examination 2018 BA/BJ/BJ(MC) Examination Public Relations and Advertising
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Paper - BJ/BJMC/JM-05
Time : 3 Hours ] [ Max. Marks :- 100
Note: The question paper is divided into three sections A, B and C.
Write answers as per the given instructions.
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Section - A 10
×
2 = 20 (Very Short Answer Questions)Note: Answer all questions. As per the nature of the question delimit your answer in one word, one sentence or maximum up to 30 words. Each question carries 2 marks.
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444
BJ/BJMC/JM-05 / 500 / 4 (1) (P.T.O.)
444
BJ/BJMC/JM-05 / 500 / 4 (2) (Contd.)
1) (i) What is slogan?
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(ii) Define the advertisement.
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(iii) What is Public relations?
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(iv) What is Annual Report?
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(v) What is Lobbying?
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(vi) What is Sponsored Advertisement?
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(vii) What is Image Building?
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(viii) What is News letter?
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(ix) What is Corporate Communication?
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(x) What is Advertisement Copy?
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BJ/BJMC/JM-05 / 500 / 4 (3) (P.T.O.) 444
Section - B 4
×
10 = 40 (Short Answer Questions)Note: Answer any four questions. Each answer should not exceed 200 words. Each question carries 10 marks.
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2) Discuss the Characteristics of copy writing.
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3) Write about the origin of advertisement.
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4) What is Propaganda in advertisement?
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5) Write the note on the Press Information Bureau.
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6) What is Internal House Journal? Explain.
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7) Write about the process of Mutual Public Relations.
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8) Discuss about the Elements of Advertisement.
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9) Discuss the importance of advertisement Agencies.
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444
BJ/BJMC/JM-05 / 500 / 4 (4)
Section - C 2
×
20 = 40 (Long Answer Questions)Note: Answer any two questions. You have to delimit your each answer maximum up to 500 words. Each question carries 20 marks.
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10) ‘‘Developments of House Journals are increasing’’. Discuss it?
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11) What is Advertisement Media ? Explain the types of Advertisement Media.
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12) Write about the different functions of Public Relations in details.
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13) Discuss the code of conduct of Advertisement Council of India.
