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Ebullience

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The Marketing Society

Gargi College

(2)

The Marketing Society, Gargi College

2020-2021

Ebullience

Due to the prevailing situation of COVID-19, all four events of Ebullience'20 including the closing ceremony which used to eventuate in physical mode only were conducted through Google Classroom and Cisco WebEx.

The annual marketing week started with its first event on 26th October,2020 'Twenty-20' Kaun hai con?' , a case study event based on how marketing is cleverly used in the world of politics, sports and crime. On 27th October 2020, we had the second event ‘Level Up - Feel the Adrenaline Rush', an event

for all the gamers to showcase their talent by designing the most imaginative Ad campaign.

On 28th October 2020, we had the last online competition 'ADstract - Build Your Own Brand', a crowd-puller event to test the creativity and

innovativeness of the students and their ability to devise a display advertisement for a new product/service created.

Each event allowed inter-college teams with 1-3 members only.

(3)

The Marketing Society, Gargi College

2020-2021

Alohomora

With Alohomora always being offline, this year we held the events of Alohomora in online format due to the prevailing covid situation. The case study and crowd puller events, namely Rogue co. and Clueminati respectively, witnessed around 200 participation responses. The team hosted the events on Google classroom and the closing ceremony was huge as ever with the presence of Mr. Suhel Seth and Prof. Mithileshwar Jha, and our society released its first ever MAGAZINE issue under the theme of the year, Evolution Of Marketing; A paradigm shift from conventions to innovations.

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