37 40 per cent of its turnover is achieved through
products, which have been in existence for not more than three years.The sustained economic success of the company is therefore secured through innovation and it currently has 3,400 “live” patents to its name.
Endress+Hauser's customers are primarily from the chemical, petrochemical, pharmaceutical, food, water and waste water, paper, primaries industry, energy and oil and gas sectors.The company helps its customers optimise their process engineering procedures, while taking into consideration environmental protection, safety and economic efficiency.
The Endress+Hauser Group is characterised by flexible business units and a flat organisational structure. Its product centres pool know-how from R&D, production, marketing and logistics relevant to their areas of work. Sales centres and independent agents guarantee sales and service in every country around the world.
The products set standards with regard to reliability, availability, quality and technology.
In more than 50 years since its foundation, the company has developed organically from being 'specialists in level measurement' to 'providers of complete solutions for industrial measuring The Endress+Hauser Group is a global leader
in the provision of measurement instrumentation and automation solutions for industrial process engineering with presence in 37 countries
Global Overview of Endress+Hauser AG
Endress+Hauser is the global leader in
the provision of measurement instrumentation, services and solutions for industrial process engineering. Its history dates back to 1953 when it was founded by Georg H. Endress and Ludwig Hauser.The Endress+Hauser success story began literally in a back office when it started operating as a sales office for level transmitters (measuring devices).Today the company is renowned world- wide for its wide range of measuring devices and automation solutions for process industries.With its range of sensors, instruments, systems and services, Endress+Hauser covers the areas of level, flow, pressure and temperature measurement, as well as liquid analysis and data acquisition.The company connects field devices to process control systems and support customers with automation and logistics solutions.
In 2005, Endress+Hauser spent 8.4 per cent of its net sales on R&D, and lodged patent applications for 173 developments.The result is that more than
ENDRESS+HAUSER INDIA PRIVATE
LIMITED
Company Mode of presence in India Year of entry Key business
Endress+Hauser 100 per cent Subsidiary 1994 Instrumentation &
India Pvt Ltd. automation solutions
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38
offices, featuring a Head Office in Mumbai
(Maharashtra) and regional set ups in New Delhi, Kolkata, Chennai, Baroda, Pune, Hyderabad, Surat, Nagpur, Bangalore and Goa. Over the years, it has gained recognition as a 'one-stop shop' for all instrumentation needs of its customers.
Since 2000, Endress+Hauser has also set up a 100 per cent export oriented unit (EOU) with a state-of-the-art Flowmeter factory at Aurangabad (Maharashtra).This is one of Endress+Hauser 's many global manufacturing facilities and operates under the name Endress+Hauser Flowtec (India) Private Limited.This is a wholly owned subsidiary of Endress+Hauser Flowtec AG (a subsidiary of Endress+Hauser AG), which began its production in September 2000 and eventually ramped up its capacity.This facility enables the company to be close to its customers in Asian markets, which is crucial for the development of the Group's business.
Its product and service offerings include:
• Complete field instrumentation package for process industries for flow, level, pressure, temperature, liquid analysis, process recording, tank farm management, asset management, inventory control;
• Technical consulting - pre and post sales;
• Complete project management;
• Engineering / system integration / fieldbus and complete solutions;
• Value added services - field service, repairs, maintenance, installed base analysis, calibration, customised training for customers,
commissioning support;
• E-Direct: A direct marketing service where customers can avail high quality standard instrumentation at very economical pricing with immediate deliveries.
Besides, it is also an automation partner for a large number of companies in chemical, food technology and automation'. It has also focused
on adding innovative products and services to extend its range, while new markets have been continually opened up. Endress+Hauser began breaking into new markets at an early stage - an indication of its strategy to establish closeness to the customer.The customers' needs consistently serve as the starting point for revolutionary new solutions and innovations. Endress+Hauser works closely with many colleges and research institutes in order to broaden its own knowledge base and promotes extensive training and advanced learning.
Its employees are at the heart of its success.Their knowledge, skills, ingenuity, hard work and
commitment have helped the company in its endeavours. Despite being a family owned company, Endress+Hauser provides an environment in which people come first and its employees are given plenty of scope for self-development in addition to generous opportunities for further training.
In 2005 the group employed 6,719 people, generating US$ 1.04 billion in turnover and a profit of US$ 82.4 million.The Group comprises of 76 companies in 37 countries, managed and co-ordinated by a holding company in Reinach, Switzerland.The Endress family has been the sole owner of the company since 1975. In 1995, Klaus Endress took over the management of the group from his father.
Endress+Hauser in India
In India, Endress+Hauser has been active for the last 25 years. Beginning August 1, 1994, the company came to be represented in India through its Endress+Hauser (India) Branch Office.
Thereafter it re-positioned its status from a representation to setting up its own subsidiary, Endress+Hauser (India) Private Limited, on April 1, 2000, thus enabling itself to cater directly to the needs of the Indian industry.The subsidiary today has its own marketing, engineering and service
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39 Quality solutions
The company's products have been positioned on four key elements - reliability, availability, quality and technology. It is actively involved with its customers in optimising their process
engineering procedures with due concern for environmental protection, safety and economic efficiency helping it gain goodwill and wide market acceptance.
Future Plans
Instrumentation and automation solutions market in India is growing to 5 per cent of the global market by 2010, brightening the prospects of suppliers. It is on the threshold of a revolution.
Over the years, there has been greater emphasis on safety, security, and the use of internet, open platforms and technologies. Companies have been gradually transforming themselves into solution providers.They are looking at technology trends like web-based automation, robotics, nanotechnology, distributed computing and peer-to-peer networks for future solutions.
Endress+Hauser India with its competence in technology and innovation intends to expand product profile so as to have a larger share in the pie.
and beverage, pharmaceutical and biotech, water, oil and gas, energy and utilities, pulp and paper and OEMs in India.
The company's base consists of more than 30 sales engineers and 20 service engineers spread across India. It has a state-of-the-art training and demonstration room at its
headquarters in Mumbai, for Customer Training.
Customers can avail support from product specialists for flow, level, pressure, temperature, liquid analysis and process solutions as well as industry specialists having core competence in process industries.
Key Success Factors in India
Focus on customers, people, technology and independence
Endress+Hauser India has tightly focused on its customers, people, technology and its independence. Careful balancing of these four factors has enabled the company to provide its customers, the highest quality instrumentation and services.
Investment in R&D
A strong technology platform and continuous investments in improving technology has been a strategic pillar at Endress+Hauser's business decisions globally. Group companies and subsidiaries share this benefit. In this regard, Endress+Hauser India also contributes to constant innovation in an effort to cater to the growing Indian market.
• Chemical
• Food & Beverage
• Pharmaceutical/Biotech
• Water
• Oil & Gas
• Energy & Utilities
• Paper & Pulp
• OEMs
E+H- India Market segments (Automation)
Endress+Hauser's India operations
• Operations in India include a Head Office in Mumbai and regional set ups in New Delhi, Kolkata, Chennai, Baroda, Pune, Hyderabad, Surat, Nagpur, Bangalore and Goa
• Also has a 100 per cent EOU, with a Flowmeter factory at Aurangabad operating under the name Endress+Hauser Flowtec (India) Private Limited (a wholly owned subsidiary of Endress+Hauser Flowtec AG, a subsidiary of Endress+Hauser AG)
• Wide range of products and services offerings in India, supported by 30 sales engineers and 20 service engineers spread across the country
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