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Hitachi India Trading Pvt. Ltd.
Hitachi India Trading Pvt. Ltd. is mainly involved in marketing and selling power and industrial systems, information systems and electronic components.The product line includes plasma TV, LCD projectors, semiconductors and display devices.The company has offices in Delhi, Bangalore and Mumbai.
Hitachi Home & Life Solutions India Ltd.
Hitachi Home and Life Solutions India has a production facility in Ahmedabad, Gujarat.
The company offers home and commercial air- conditioners, refrigerators and washing machines.
Hitachi Data Systems India Pvt. Ltd.
Hitachi Data Systems develops and markets storage solutions that are built using industry-leading technologies and with the performance, availability and scalability to maximise customers' ROI and minimise their risk.The company has over 2,900 employees worldwide and conducts business in over 170 countries and regions through direct and indirect channels in the public, government and private sectors. More than 50 percent of its clients are Fortune 100 companies.
In India, the company’s head office is in Bangalore.
Hitachi High-Technologies (Singapore) Pte. Ltd.
Hitachi High-Technologies’ key products include semiconductor manufacturing machines such as mouners, bonders, sorters, etc.).The company has an office in New Delhi.
Company Background
Hitachi Limited was established in 1910.
It operates across several domains such as information & telecommunication systems, electronic devices, power and industrial systems, digital media and consumer products, high functional materials and components, logistics services and financial services.
The company reported revenue of US$ 82 billion at the end of 2005. It has a total number of 347,424 employees.
Hitachi in India
Hitachi entered the Indian market in 1948 in the power generation equipment sector. Presently, the company has seven operating companies in India, which are: Hitachi India (holding company for India operations), Hitachi India Trading, Hitachi Home Life & Solution India, Hitachi Data systems India, Hitachi Koki India, Hitachi Metglas and Hitachi Metals. It also has as office of Hitachi High Technologies (Singapore) Pte. Ltd.
HITACHI LIMITED
25 components for power electronics, material for
anti-theft tags, brazing and alloys. Hitachi Metals (India) Pvt. Ltd serves as Hitachi Metal’s sales and marketing base in India.
Factors for Success
Leveraging the domestic market
The company feels that India is very important for the firm’s success and is a strategic market.
Factors that give such a crucial advantage to the Indian market include India’s leading outsourcing industry, audio-visual industry, sizeable hard disk drive (HDD) market size, and other consumer electronics opportunities.
In this regard, Hitachi has been able to leverage India’s potential across all market segments – OEMs, semiconductor, resellers and consumers.
The company focuses on the branded and the unbranded channels.
Hitachi Home & Life Solutions India Ltd.
Hitachi Home & Life Solutions India Ltd. offers the following products:
• Home Air Conditioners
• Commercial Air Conditioners
• Refrigerators
• Washing Machines
Hitachi Koki India Ltd.
Hitachi Koki India Ltd. is engaged in the manufacture of power tools and life-sciences instruments.The company has a sales office in Bangalore.
Hitachi Metglas (India) Pvt. Ltd
Metglas, Inc. is a wholly owned subsidiary of Hitachi Metals, Ltd. (HML) and is one of the world's leading manufacturers of amorphous metal ribbon and components used in the production of electrical distribution transformers, high frequency magnetic
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Entering strategic alliances and partnerships Hitachi has entered into several strategic alliances and partnered with local distributors. It aims to increase its businesses significantly by expanding its reach in 2006.
• In April 2006, Hitachi Global Storage
Technologies entered into a partnership with Redington as its new authorised distributor.
Redington will distribute Hitachi hard disk drive (HDD) products in India and will service system integrators and resellers across the country.
• Through this alliance, Hitachi plans to enter the B and C-class cities, which the company feels are witnessing the maximum growth. Redington has a strong presence in India with 38 distribution offices, 44 warehouses, more than 1000 employees and 8,000 channel partners in India, and will assist Hitachi in consolidating its HDD business in the country.
• In 2004, Hitachi Global Storage Technologies signed an agreement with Singapore-based Cyberstar, to support an extended warranty support programme in India.
Future Plans
Venturing into new market segments Hitachi is positive about India’s growth potential and feels that the country is among the fastest growing markets, especially for Hitachi products.
The company believes that with an increasing awareness about technology, Indian consumers will move to the premium products segment.
Hitachi is aiming to capture 20 percent of high-end plasma TV market, 10 percent of high-end LCD market and 15 percent of high-end projection market by 2008.
Further, the company is also planning to enter into new market segments through launch of new products. Other Hitachi companies are also planning to venture into India.
Establishing Global Service Centres (GSC) in India
Hitachi has made considerable efforts in strategically positioning its centres in India to meet the growing needs of its global customers and strengthen global solution businesses
worldwide. It seeks to provide global outsourcing services to its customers along with focus on technical skills, English language proficiency and multinational project management.
• In August, Japan and India established the Indo-Japan ICT Forum to increase interaction between the two countries.
• In the offshore software product development front, the company has groomed relations for over 10 years with Indian partners.
• In November 2005, the company established a Hitachi GSC in Bangalore at Satyam's
development centre with an initial staff capacity of approximately 100 people. It aims at providing services such as application development, and maintenance and operation support.
• The company also established a Hitachi Global Solutions Centre (GSC) in Hyderabad in 2005 at Intelligroup's development centre to offer implementation and maintenance of ERP package software.
The Hitachi Global Solutions Centre (GSC) delivers global solutions and provides a number of IT services including application software development, support and maintenance, and operation services with both offshore and onsite support.The company aims to increase its capacity from 200 people to 1,000 people in the next two years and will be operated in collaboration with Hitachi India Ltd.
