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Date- 26-03-2020 Time – 10:30 to 11:30 AM B.A (Vs) Tourism Management Semester- 6th B Paper 6.1 Procedure and Operations in the Tourism Business

Role of Information Technology in Tourism

The ever blooming hospitality industry is one of the major contributors to the economy of developed and developing countries and with the introduction of IT in this sector it has been fortified than ever. With the IT (information & technology) sector undergoing tremendous changes in last 20 years, it is revolutionizing world hospitality industry with innovative technologies that has made landmark setting various benchmarks and breakthrough for future advancements in coming years with automation and mechanization. ICTIs critical for strategic management of organisations as they allow –

 Expansion into new market

 Empowerment of employees

 Lowering of costs

 Enhancing distribution

Following are some of the many uses of IT/ICT in the field of Travel and Tourism –

E-Tourism

: E Tourism or Travel Technology is the digitisation of all the processes and value chains in the tourism, travel, hospitality and catering industries that enable organisations to maximize their efficiency and effectiveness. The scope of e-tourism includes not just computer reservation system, but also incorporating the broader tourism sector as well as its subset the hospitality industry. Travel technology, includes all business functions such as –

 E-commerce and E-marketing

 E-finance and E-accounting

 E-HRM

 E-Procurement

 E-Strategy

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 E-Planning

 E-Management

Application of E- Tourism:

 Flight Tracking System

 Dynamic Packaging

 Computer Reservation System (CRS)

 Global Distribution System (GDS)

 Extensible Markup Language (XML)

 Customer Relation Management

 Audio Tours

 GPS Tours

 Biometric Passport

 Virtual Tour

 Mobile Technology

 Social Networks

 Space Tourism

These are some of the major applications of E-Tourism in travel and tourism industry. These applications have changed the face of tourism industry. Technological developments have disrupted the way the industry functions, creating new challenges and offering new ways of doing business. We have gained an understanding of the user-centric innovations that will redefine how we share information and what sources we will depend on to make our choices.

Breakthroughs in technology will bring vast populations of potential travelers to the tourism fold, opening up unprecedented opportunities. The demographics of a changing population will engage tourism planners more and more, as consumer will continue to demand customized and personalized products and services. Issues such as accessibility will be seen as yardsticks with which destinations are judged, as rights and equity occupy centre stage.

That’s all for today’s class, tomorrow we will discuss each application of E-tourism in detail. If you find any difficulty in understanding you may contact me through whatsapp/gmail/sms/phone calls during class/tutorial time.

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See you tomorrow.

Regards

Avinash Chandra

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