MASS COM MU NI CA TION
OZgßMma
(335)
Time : 3 Hours ] [ Max i mum Marks : 80
g_` : 3 K Q>o ] [ nyUm™H$ : 80
Note : (i) All questions in Section ‘A’ are compulsory.
(ii) From Section ‘B’, attempt questions of only one option of your choice.
(iii) Marks for each question is indicated against it.
{ZX}e : (i) I S> "A' _| {XE JE g^r ‡ÌZ A{Zdm`© h¢ü&
(ii) I S> "~' _| {XE JE AnZr ngßX Ho$ {g\©$ EH$ {dH$În _| go ‡ÌZm| Ho$ CŒma X|ü&
(iii) ‡À`oH$ ‡ÌZ Ho$ AßH$ CgHo$ gm_Zo {XE JE h¢ü&
SEC TION–A
I S>–A
1. Name the satellite through which our first national coverage of Doordarshan
was provided. 1
Cg CnJ´h H$m Zm_ ~VmB`o {OgHo$ _m‹`_ go nhbr ~ma XyaXe©Z H$m amÔ¥>r` ‡gmaU {H$`m J`m Wmü&
2. Which type of communication takes place in a job interview? 1
Zm°H$ar hoVw Am`mo{OV gmjmÀH$ma _| {H$g ‡H$ma H$m gßMma hmoVm h°?
3. Write a popular tag line of advertising. 1
{H$gr {dkmnZ H$s EH$ bmoH${‡` Q>°J bmBZ {b{I`oü&
4. What is radio bridge? 2
"ao{S>`mo {~´O' ä`m h°?
5. What is customization of news? 2
Ï`{∫${Z> g_mMma ä`m h°?
6. What is breaking news? Give an example. 2
"~´o{H$ßJ ›`yO' ä`m h°, CXmhaU Ho$ gmW ~VmB`oü&
7. Give two ways through which communication helps us. 2
H$moB© Xmo {d{Y`m± ~VmB`o {OZHo$ _m‹`_ go gßMma h_| _XX H$aVm h°ü&
8. List three levels involved in the communication process in public relations. 2
OZgßnH©$ H$s gßMma-‡{H´$`m _| em{_b VrZ ÒVam| H$m CÑoI H$s{O`oü&
9. Write four tasks involved in preproduction of a television programme. 2
Q>obr{dOZ H$m`©H´$_ Ho$ {‡-‡moS>äeZ _| em{_b Mma H$m`© ~VmB`oü&
10. Write four examples of development communication. Also identify media of
these communications. 4
{dH$mg gßMma Ho$ Mma CXmhaU ~VmB`oü& BZ gßMmam| Ho$ _m‹`_ H$m ^r CÎboI H$s{O`oü&
11. List and explain any four terms used in broadcasting. 4
ao{S>`mo ‡gmaU _| ‡`w∫$ {H$›ht Mma e„Xmd{b`m| H$mo ~VmB`o VWm CZH$s Ï`mª`m H$s{O`oü&
12. Describe any four business opportunities brought by new media. 4
›`y _r{S>`m ¤mam g•{OV {H$›ht Mma Ï`mdgm{`H$ Adgam| H$m dU©Z H$s{O`oü&
13. What is lead in a news story and what are two characteristics of a good lead? 4
g_mMma _| Am_wI ä`m hmoVm h°? EH$ A¿N>o Am_wI H$m H$moB© Xmo bjU ~VmB`oü&
14. Briefly explain any two of the following : 4
(a) Brand (b) Campaign
(c) Target Audience
{ZÂZ{b{IV _| go {H$›ht Xmo H$s gß{j· Ï`mª`m H$s{O`o : (H$) ~´m S>
(I) A{^`mZ (J) b{jV lmoVm
15. How does television differ from other mass media? Explain. 4
Q>obr{dOZ A›` OZgßMma _m‹`_m| go {H$g ‡H$ma {^fi h°? g_PmB`oü&
16. List any eight news values. 4
{H$›ht AmR> g_mMma _yÎ`moß H$s gyMr ~ZmB`oü&
17. How does new media provide opportunities for journalists? 4
›`y _r{S>`m nÃH$mam| H$mo {H$g ‡H$ma Adga ‡XmZ H$aVm h°?
18. Describe, in detail, any three limitations of radio. 6
ao{S>`mo H$s {H$›ht VrZ gr_mAm| H$m {dÒVma go dU©Z H$s{O`oü&
19. Discuss four types of communication. 6
gßMma Ho$ Mma ‡H$mam| H$m dU©Z H$s{O`oü&
20. Discuss the features of four types of advertising, with suitable example,
categorized according to theme and content. 6
g_w{MV CXmhaU Ho$ gmW {df`dÒVw Ho$ {bhmO go {dkmnZ Ho$ Mma ‡H$mam| H$m dU©Z H$s{O`oü&
SEC TION–B
I S>–~
OP TION–I
{dH$În–I
( Tra di tional Me dia )
( naÂnamJV _m‹`_ )
21. ‘Bommalattam’ is which form of traditional media? 1
"~moÂ_bA≈>_' naÂnamJV _m‹`_ H$m H$m°Z-gm Í$n h°?
22. Give three features of the drama played in rural areas of India. 3
^maV Ho$ J´m_rU joà Ho$ ZmQ>H$m| Ho$ VrZ bjU ~VmB`oü&
23. Write two myths prevalent in the minds of people about traditional media and
the reality. 3
naÂnamJV _m‹`_ Ho$ ~mao _| OZ_mZg _| Ï`m· Xmo {_WH$m| H$mo ~VmB`o VWm BZH$s dmÒV{dH$Vm ^r ~VmB`oü&
24. List any four disadvantages of traditional media. 4
naÂnamJV _m‹`_m| H$s {H$›ht Mma hm{Z`m| H$mo {b{I`oü&
25. What are the characteristics of traditional media as a vehicle of
communication? 4
EH$ gßMma _m‹`_ Ho$ Vm°a na naÂnamJV _m‹`_ Ho$ ä`m bjU h¢?
OP TION–II
{dH$În–II
( Pho to jour nal ism )
( \$moQ>monÃH$m[aVm )
21. Name the court photographer in India during the rule of Sixth Nizam of
Hyderabad. 1
^maV _| h°Xam~mX Ho$ N>R>o {ZµOm_ Ho$ emgZ Ho$ Xm°amZ aho Xa~mar \$moQ>moJ´m\$a H$m Zm_ ~VmB`oü&
22. Give an example of the violation of the ethics of truthfulness by a
photojournalist. 3
EH$ \$moQ>monÃH$ma ¤mam gÀ`Vm H$s AmMma-gß{hVm Ho$ CÑßKZ H$m EH$ CXmhaU Xr{O`oü&
23. Who is photoeditor? Give his two tasks. 3
\$moQ>mogßnmXH$ H$m°Z hmoVm h°? CgHo$ Xmo H$m`© ~VmB`oü&
24. Name three types of lens and explain their role in photography. 4
VrZ ‡H$ma Ho$ b|gm| H$m Zm_ ~VmB`o VWm \$moQ>moJ´m\$s _| BZH$s ^y{_H$m H$s Ï`mª`m H$s{O`oü&
25. Give the flowchart of digital photography. 4
{S>{OQ>b \$moQ>moJ´m\$s H$m H$m`©-‡dmh ~VmB`oü&
H H H
