View of COVID 19 PANDEMIC CHALLENGES AND ROLE OF PUBLIC SERVICE ANNOUNCEMENT IN AWARENESS

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ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING

Peer Reviewed and Refereed Journal, ISSN NO. 2456-1037

Available Online: www.ajeee.co.in/index.php/AJEEE

Vol. 06, Special Issue 01, (IC-RCOVID19) April 2021 IMPACT FACTOR: 7.98 (INTERNATIONAL JOURNAL) 195 COVID 19 PANDEMIC CHALLENGES AND ROLE OF PUBLIC SERVICE ANNOUNCEMENT

IN AWARENESS

Dr. Deepmala Gupta, Shweta Kanungo

Researcher, Journalism and Mass Communication, Renaissance University Indore Research Outline:- The purpose of public service announcements is to produce data regarding awareness, improvement in information, attitudes, behavior, etc. people that have seen public service announcements or have even a lot of views regarding public service announcements perceive regarding PSA. PSA could be a style of advertisement.

New media has the ability to show a campaign into a religion. Social media has the ability to fight globally. It will increase media usage for the individual that effectively satisfies the advertisers by reaching into the society. The social use of advertising, as well as its product, is to form awareness among society regarding service that may improve people's lives inside that culture.

The corona virus could be a drawback for humanity as an entire. most are facing the results of the ever-present epidemic, the unwellness. This has light-emitting diode to the disappearance of happiness in human life and virtually most are involved regarding the long run of society.

Covid .19 is facing Associate in Nursing new challenge whereas making resilience to PSA like - Drinking doesn't defend you and survives reception with healthy, mental, activity physical activities like opportunities. Covid nineteen Traffic Policemen, social employees, doctors etc. square measure all fighting, and square measure against the corona with the final public.

Word Signs: Public service advertising, Covid-19 Epidemic.

1. INTRODUCTION

Public Service Announcement (PSA) it's additionally called 'Social Awareness Advertisement'. It promotes the health of the community and ensures that advertisements square measure created to teach individuals and make awareness on medicine, diseases and alternative social key problems that hurt society and other people within the country.

This is often known as 'non-product' advertising. this suggests advertising varied ideas that aren't directly for the promotion or sale of product or services.

1.1 Meaning of Public Service Declaration?

A public service announcement, or PSA, appearance like a tv business, however is meant to teach the audience a few specific topics instead of commerce some variety of product.

Awareness regarding problems like PSA, drinks and drives, cancer screening, wildfires, etc.

is to create a positive opinion, PSA is issued by the help Council of India, a non-profit education in India -Based organization.

The PSA 1st seems on tv and radio before warfare a pair of, making an attempt to combine its ideas and listeners for support in broadcasting messages of war like ships that modification the importance of being dedicated to the United States of America and also the military scene facilitate. PSA incorporates a totally different type though the work is predicated on emotions and includes alternative topics like ragging, the danger of smoking. PSA will seem like a standard advertising kind that features TV, radio, outside advertising, publishing, a digital advertisement like a replacement channel or on-line media advertising within the style of a PSA.

The efficaciousness of any crisis communication strategy depends equally on the accuracy of printed data and its inclusivity, particularly throughout public health disasters.

because the word 'communication' is communicatory in its own approach, the interpretation and receptivity to the message varies for various teams.

2. WHAT IS CORONAVIRUS?

Actually, connected square measure the cluster of viruses that cause unwellness in humans and birds, corona virus in humans is caused by tract infections which may be gentle like respiratory disease and a few cases of contagion et al. which may be fatal. as an example, SARS, MER and COVID-19 square measure viruses with positive ribonucleic acid.

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ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING

Vol. 06, Special Issue 01, (IC-RCOVID19) April 2021 IMPACT FACTOR: 7.98 (INTERNATIONAL JOURNAL) 196 Corona virus sorts square measure viruses with positive interaction single stranded ribonucleic acid.

2.1 Challenges for PSA within the present Epidemic

1. several square measures presently licensed for drug treatment or interference of Kovid-19. While many drug trials square measure current, World Health Organization is coordinative efforts to develop and appraise medicine to treat Covid- 19.

2. You'll be able to overcome corona virus unwellness (covid-19).

If your body is catching the corona virus, then you'll got to improve your immune power by mistreatment essential things, that square measure offered in a very sort of foods or supplements, to safeguard you from the coronaviruses that hold your body.

Everyone is discussing the government's resistance within the eating area and customary areas and each news channel is talking that

2.2 Some individuals have created public myths to get rid of the corona virus, that is as follows

1. If you utilize black pepper in your food, it'll not cause Corona virus. it's a story.

2. Drinking fuel, grain alcohol or bleach doesn't forestall or treat Kovid-19 and may be extraordinarily dangerous.

3. Having the ability to carry your breath for ten seconds or a lot of while not feeling cough or discomfort doesn't mean that you simply square measure free from corona virus unwellness (Covid-19) or the other respiratory organ unwellness.

4. Corona virus are often controlled by being in areas with hot air or hot climate.

5. It's a story.

2.3 Survival in epidemics through PSA

1. Covid-19 epidemic means {people World Health Organization people that folks that those who} aren't effort or increasing their immunity and living in their home thanks to social epidemics like Corona and people who square measure engaged in unhealthy their body. By the time this unwellness will come back, it will have a negative impact on your physical and psychological state.

The advice below is to assist you and your family keep healthy reception throughout this era.

Healthy reception

 Health parenting

 Healthy Diet

 Leave the hearth

 Mentally healthy

 Physically active 2. Covid-19: Traffic Policemen

"How to scrub"

In Bengaluru, traffic police personnel were seen demonstrating manual hygiene and alternative safety measures.

A new approach

This distinctive awareness program attracted loads of attention and the same campaign came about in Hyderabad, at Coke let Junction in avoirdupois unit Nagar.

3. PUBLIC SERVICE ANNOUNCEMENT

How to wash hands and certify they're clean. They additionally demonstrate the way to cowl themselves whereas instinctive reflex or coughing publicly.

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ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING

Vol. 06, Special Issue 01, (IC-RCOVID19) April 2021 IMPACT FACTOR: 7.98 (INTERNATIONAL JOURNAL) 197 3.1 Unique effort

Awareness video went infective agent from Hyderabad once thousands of views and likes materialized. Police additionally suggested the general public waiting at the red lightweight within the bandh to scrub their hands for a minimum of twenty seconds before taking food.

3.2 Don't 'panic-buy

Prime Minister Narendra Modi urged folks to not resort to panic shopping for and guaranteed that the govt is functioning to confirm that there's no shortage of essential commodities.

3.3 Stay inside

Go out of the house just for pressing wants, otherwise one among the most important ways in which to remain reception is social distancing which might keep you from corona The Prime Minister additionally urged folks to remain home and work the maximum amount as attainable from home and to not move to hospitals for routine checkups. An attractiveness to the made

4. THE CONCLUSION

When we name public service advertising, welfare work advertising in India is growing daily and is completely impacting society. Which might facilitate in social and communal development for the voters of India.

The coronavirus has become the most important drawback for humanity worldwide, facing consequences for everybody from the poorest to the poorest.

By swing some easy things in our life, we are able to avoid diseases like Kovid-19 1. Wash your hands frequently; Sunrise your hands with soap or alcohol-based

sanitizer each twenty minutes. Why? as a result of laundry your hands with soap and water will take away the germs and viruses on the coronavirus that square measure on your hands, and with the employment of a sanitizer, the viruses gift in your hands can find yourself there and reach the within of your body. Their potency decreases.

2. Maintain social distance i.e. social distancing. If you move to a public place, you must keep a minimum of a 1-meter distance from the opposite person. Because if an individual coughs and sneezes, germs of the coronavirus will set out of another person's body and enter your body.

3. Avoid touching your mouth, eyes, and nose Because your hands square measure persecuted somewhere and because of this the virus of coronavirus will are available your hands and which might enter your body, in this, you'll be able to be the victim of coronavirus.

4. If you've got a fever, shortness of breath, or coughing cold, contact your personal or close doctor early you'll be able to take an arrangement on the phone 1st or consult with your doctor through associate app. This methodology can provide you with a public place will prevent from going.

5. Keep info regarding your surroundings and during which space what number patients square measure there, take full care of them associated with the corona.

REFERENCES

1. Abiodun, o. O., and Sunday, a. I. (2013). Poverty alleviation through information and communication technology: a case study of Nigeria. International Journal 0f Multi-Disciplinary Sciences and VK, 4 (7), 20–24.

2. Coronavirus Wikipedia

3. Agencies, "Kovid-19: Traffic Policemen Explain Ways of Handwashing", Updated: 21 March 2020, 12:28 pm

4. Malini Goyal, G. Sitharaman, Shantanu Nandan Sharma, ET Bureau "Coronavirus: facing an unprecedented challenge, how is India?": April 05, 2020,

5. My rule in Kovid-19 #

6. Which companies are in a brick newsroom, detail counter-information about wrong information-Kovid-19 7. 'campaign / connecting-the-world-to-cost-coronavirus / healthythome / healthy at home --- healthy-

rearing

8. WHO / Emergency / Disease / Novel Corona Virus-2019 / Advice for Publics / Myths.

9. Public Service Announcement Definition, Purpose, and Guidelines. (2018, 24 February), Study. com

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ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING

Vol. 06, Special Issue 01, (IC-RCOVID19) April 2021 IMPACT FACTOR: 7.98 (INTERNATIONAL JOURNAL) 198 10. Mondkar, Health Investigation, 04-04-2020, Observer Research Foundation, "Covid-19, India and Circulatory Communications" or phone line/expert Bol / Covid-19-India and Crisis Communications- 64102

11. Public Service Announcement, Wikipedia.