HRC Media Index : Life Style, 2007 CODE BOOK
ID Number A1‐2001‐0001‐Eng
Principal Investigator Song, Ho‐Keun
Producer The Institute for Social
Development and Policy Research Dates of Collection 2001
Distributor Korea Social Science Data Archive Year of Collection 2004
Year of Publication 2012
Korea Social Science Data Archive
acknowledge the data sources by means of standard
bibliographic citations. Citations must appear in footnotes or the reference section of publications.
KOSSDA Data Citation Requirement
Principal Investigator, Year of Collection, Title, Producer, Distributor, Data ID No, Version No
The bibliographic citation for this data collection is :
Hankook Research. 2007. HRC Media Index : Life Style, 2007. Producer: Hankook Research. Distributor: KOSSDA. Year of Distribution: 2008. A1‐2007‐0001‐Eng
The bibliographic citation for this codebook is :
Korea Social Science Data Archive. 2013. HRC Media Index : Life Style, 2007 Code Book. pp.1‐59.
HRC MEDIA INDEX : LIFE STYLE, 2007 CODE BOOK Copyrights ⓒ 2013 KOSSDA
For the codebook of this data collection, all rights are reserved to KOSSDA. It may
not be copied, transmitted, published or redistributed without permission.
Study Title: HRC Media Index : Life Style, 2007 Fieldwork Dates: 2007
Principal Investigator:
Producers: Hankook Research
Sample Type: Multi stage cluster sampling Fieldwork Institute: Hankook Research
Fieldwork Methods: Face to face interview Number of Cases: 8,404 (valid)
Geographic Coverage: Urban area of South Korea except for Jeju Universe: Persons aged from 11 to 59
Distributor: Korea Social Science Data Archive (KOSSDA)
Please note
In the codebook, each frequency table consists of a variable name, question, and
frequency table. The first column, RESPONSE, indicates response categories and the
second column, PUNCH, is a value for each response category. The third and fourth
columns, FREQ and PERCENT, show the number of individuals and percentage of
individuals belonging to a specific response category. The last column VALID % is the
percentage of individuals who are assigned to a specific response category without
missing data, such as DK (Don’t know), NA (No answer), and NAP (Not applicable).
part Part
RESPONSE PUNCH FREQ. PERCENT VALID %
Entire 1 8,404 100.0 100.0
Total 8,404 100.0 100.0
time Survey time
RESPONSE PUNCH FREQ. PERCENT VALID %
1st survey (Feb-Mar) 1 2,784 33.1 33.1
2nd survey (June-July) 2 2,798 33.3 33.3
3rd survey (Oct-Nov) 3 2,822 33.6 33.6
Total 8,404 100.0 100.0
day Survey day
RESPONSE PUNCH FREQ. PERCENT VALID %
Monday 1 1,266 15.1 15.1
Tuesday 2 1,385 16.5 16.5
Wednesday 3 1,241 14.8 14.8
Thursday 4 1,254 14.9 14.9
Friday 5 1,172 13.9 13.9
Saturday 6 1,115 13.3 13.3
Sunday 7 971 11.6 11.6
Total 8,404 100.0 100.0
size Size of city
RESPONSE PUNCH FREQ. PERCENT VALID %
Large city 1 4,458 53.0 53.0
Small and mediun-sized city 2 3,946 47.0 47.0
Total 8,404 100.0 100.0
area Survey area
RESPONSE PUNCH FREQ. PERCENT VALID %
Seoul 1 2,008 23.9 23.9
Busan 2 714 8.5 8.5
Daegu 3 483 5.7 5.7
Incheon 4 503 6.0 6.0
Gwangju 5 265 3.2 3.2
Daejeon 6 278 3.3 3.3
Ulsan 7 207 2.5 2.5
Gyeonggi 8 1,973 23.5 23.5
Gangwon 9 201 2.4 2.4
Chungcheong 10 416 5.0 5.0
Jeolla 11 471 5.6 5.6
Gyeongsang 12 885 10.5 10.5
Total 8,404 100.0 100.0
DQ1 Respondent: Age
RESPONSE PUNCH FREQ. PERCENT VALID %
11-14 years 1 637 7.6 7.6
15-17 years 2 531 6.3 6.3
18-19 years 3 165 2 0 2 0
Q1. Could you please tell me what your age is in years?
18-19 years 3 165 2.0 2.0
20-24 years 4 818 9.7 9.7
25-29 years 5 876 10.4 10.4
30-34 years 6 982 11.7 11.7
35-39 years 7 999 11.9 11.9
40 44 years 8 960 11 4 11 4
40-44 years 8 960 11.4 11.4
45-49 years 9 897 10.7 10.7
50-54 years 10 642 7.6 7.6
55-59 years 11 491 5.8 5.8
60-64 years 12 406 4.8 4.8
Total 8 404 100 0 100 0
Total 8,404 100.0 100.0
DQ2 Respondent: Sex
RESPONSE PUNCH FREQ. PERCENT VALID %
Q2. What is your sex?
RESPONSE PUNCH FREQ. PERCENT VALID %
Male 1 4,275 50.9 50.9
Female 2 4,129 49.1 49.1
Total 8,404 100.0 100.0
DQ3 Respondent: Marital status
RESPONSE PUNCH FREQ. PERCENT VALID %
Never married 1 3,342 39.8 39.8
Currently married 2 5 062 60 2 60 2
Q3. What is your marital status?
Currently married 2 5,062 60.2 60.2
Total 8,404 100.0 100.0
DQ4 How long R has been married Q4. How long have you been married?
RESPONSE PUNCH FREQ. PERCENT VALID %
Less than 2 years 1 271 3.2 5.4
2 years to less than 4 years 2 284 3.4 5.6 5 years to less than 6 years 3 286 3.4 5.6 7 years to less than 9 yearsy y 4 521 6.2 10.3 10 years to less than 14 years 5 993 11.8 19.6 15 years to less than 19 years 6 868 10.3 17.1
20 years or longer 7 1,742 20.7 34.4
NA 9 97 1.2 1.9
NAP 0 3,342, 39.8
Total 8,404 100.0 100.0
DQ5 Yes/No: R currently has child
(Ask this question only to Rs who answered Currently married, Remarried, Separated, Widowed, or Living with a partner)
RESPONSE PUNCH FREQ. PERCENT VALID %
No 1 304 3.6 6.0
Yes 2 4,758 56.6 94.0
Q5. Do you have children who are in the following age groups? If so, how many? (Including children who are already married)
NAP (Never Married) 0 3,342 39.8
Total 8,404 100.0 100.0
DQ5_1 Number of children1
RESPONSE PUNCH FREQ. PERCENT VALID %
(Ask this question only to Rs who answered Currently married, Remarried, Separated, Widowed, or Living with a partner)
Q5. Do you have children who are in the following age groups? If so, how many? (Including children who are already married)
0-4 years 1 672 8.0 14.1
5-9 years 2 959 11.4 20.2
10-14 years 3 927 11.0 19.5
15 years or older 4 2,200 26.2 46.2
NAP 0 3,646, 43.4
Total 8,404 100.0 100.0
DQ5_2 Number of children2
(Ask this question only to Rs who answered Currently married, Remarried, Separated, Widowed, or Living with a partner)
RESPONSE PUNCH FREQ. PERCENT VALID %
5-9 years 2 290 3.5 23.3
10-14 years 3 480 5.7 38.6
Q5. Do you have children who are in the following age groups? If so, how many? (Including children who are already married)
15 years or older 4 475 5.7 38.2
NAP 0 7,159 85.2
Total 8,404 100.0 100.0
DQ5_3 Number of children3
RESPONSE PUNCH FREQ. PERCENT VALID %
10-14 years 3 19 0.2 39.6
(Ask this question only to Rs who answered Currently married, Remarried, Separated, Widowed, or Living with a partner)
Q5. Do you have children who are in the following age groups? If so, how many? (Including children who are already married)
y
15 years or older 4 29 0.3 60.4
NAP 0 8,356 99.4
Total 8,404 100.0 100.0
DQ7 Respondent: Highest level of education
RESPONSE PUNCH FREQ. PERCENT VALID %
Attending elementary school 1 213 2.5 2.5
Attending middle school 2 642 7 6 7 6
Q7. What is the highest level of school you completed?
Attending middle school 2 642 7.6 7.6
Attending high school 3 406 4.8 4.8
Attending College 4 529 6.3 6.3
Attending graduate school 5 19 0.2 0.2 No school education received 6 36 0.4 0.4
Elementary school graduate 7 203 2 4 2 4
Elementary school graduate 7 203 2.4 2.4
Middle school graduate 8 368 4.4 4.4
High school graduate 9 2,810 33.4 33.4
College graduate 10 2,983 35.5 35.5
Postgraduate degree 11 150 1.8 1.8
NA 12 45 0 5 0 5
NA 12 45 0.5 0.5
Total 8,404 100.0 100.0
DQ8 Yes/No: R currently has job Q8. Do you currently have a job?
RESPONSE PUNCH FREQ. PERCENT VALID %
Employed 1 5,207 62.0 62.0
Unemployed 2 3,197 38.0 38.0
Total 8,404 100.0 100.0
DQ8_1 Respondent: Occupation
RESPONSE PUNCH FREQ. PERCENT VALID %
Administrative or Managerial Occupations 1 331 3.9 3.9
Q8. Do you currently have a job?
Professional occupations 2 659 7.8 7.8
Office and administrative support occupations 3 1,086 12.9 12.9 Agriculture, Livestock, Fishing, Mining 4 16 0.2 0.2 Sales and Service Occupations 5 1,709 20.3 20.3 Laborers and Skilled Workers 6 1,318 15.7 15.7
Housewives 7 1,215 14.5 14.5
Students 8 1,806 21.5 21.5
Unemployed 9 125 1.5 1.5
Other 10 139 1.7 1.7
Total 8,404 100.0 100.0
DQ9 Main source of income
RESPONSE PUNCH FREQ. PERCENT VALID %
Self-employed business 1 1,306 15.5 15.5
Regular salary 2 3 446 41 0 41 0
Q9. What is your main source of income? Please choose your answer from the following.
Regular salary 2 3,446 41.0 41.0
Intermittent income 3 612 7.3 7.3
Have no income 4 3,040 36.2 36.2
Total 8,404 100.0 100.0
DQ10 Number of family members R lives with DQ10 Number of family members R lives with
RESPONSE PUNCH FREQ. PERCENT VALID %
1 person 1 347 4.1 4.1
Q10. How many people currently live in your household, including yourself? (Include every person living together in the same household.)
2 people 2 908 10.8 10.8
3 people 3 1,795 21.4 21.4
4 people 4 4,073 48.5 48.5
5 people 5 1,005 12.0 12.0
6 people 6 209 2.5 2.5
7 people 7 41 0.5 0.5
More than 8 people 8 23 0.3 0.3
NA 9 3 0.0 0.0
Total 8,404 100.0 100.0
DQ11 Number of family members who have income
RESPONSE PUNCH FREQ. PERCENT VALID %
None 1 70 0.8 0.8
1 person 2 3 287 39 1 39 1
Q11. How many persons in your household have any income, including yourself?
1 person 2 3,287 39.1 39.1
2 people 3 3,980 47.4 47.4
3 people 4 808 9.6 9.6
4 people 5 231 2.7 2.7
More than 5 people 6 27 0.3 0.3
NA 9 1 0 0 0 0
NA 9 1 0.0 0.0
Total 8,404 100.0 100.0
DQ12 Amount of monthly household income
Q12. On average, what is your household’s total monthly income? (Please include income from all sources such as bonuses extra pay interests and rental income )
RESPONSE PUNCH FREQ. PERCENT VALID %
Less than 990,000 won 1 191 2.3 2.3
1,000,000 won to less than 1,390,000 won 2 284 3.4 3.4 1,400,000 won to less than 1,790,000 won 3 307 3.7 3.7
sources, such as bonuses, extra pay, interests, and rental income.)
1,800,000 won to less than 1,990,000 won 4 314 3.7 3.7 2,000,000 won to less than 2,390,000 won 5 878 10.4 10.4 2,400,000 won to less than 2,990,000 won 6 947 11.3 11.3 3,000,000 won to less than 3,990,000 won 7 1,741 20.7 20.7 4,000,000 won to less than 4,990,000 won 8 1,351 16.1 16.1 5,000,000 won to less than 6,990,000 won 9 1,000 11.9 11.9 7,000,000 won to less than 9,990,000 won 10 321 3.8 3.8
10,000,000 won or over 11 142 1.7 1.7
NA 12 928 11.0 11.0
Total 8,404 100.0 100.0
DQ13 Amount of monthly income
RESPONSE PUNCH FREQ. PERCENT VALID %
L th 490 000 1 1 039 12 4 12 4
Q13. On average, what is your total monthly income? (Please include income from all sources, such as bonuses, extra pay, interests, rental income. If you are a student and you have regular income, please include it when answering this question.)
Less than 490,000 won 1 1,039 12.4 12.4
500,000 won to less than 990,000 won 2 598 7.1 7.1 1,000,000 won to less than 1,390,000 won 3 956 11.4 11.4 1,400,000 won to less than 1,790,000 won 4 681 8.1 8.1 1,800,000 won to less than 1,990,000 won 5 473 5.6 5.6
2 000 000 t l th 2 390 000 6 795 9 5 9 5
2,000,000 won to less than 2,390,000 won 6 795 9.5 9.5 2,400,000 won to less than 2,990,000 won 7 482 5.7 5.7 3,000,000 won to less than 3,990,000 won 8 586 7.0 7.0 4,000,000 won to less than 4,990,000 won 9 267 3.2 3.2
5,000,000 won or over 10 235 2.8 2.8
NA 11 2 292 27 3 27 3
NA 11 2,292 27.3 27.3
Total 8,404 100.0 100.0
DQ14 Home ownership
Q14. What is the ownership status of your home?
RESPONSE PUNCH FREQ. PERCENT VALID %
Own home 1 5,738 68.3 68.3
Deposit-only lease (Jeonse) 2 2,039 24.3 24.3
Monthly rent (Wolse) 3 423 5.0 5.0
Boarding 4 7 0.1 0.1
Boarding 4 7 0.1 0.1
Other 5 197 2.3 2.3
Total 8,404 100.0 100.0
DQ15 Type of residence
RESPONSE PUNCH FREQ. PERCENT VALID %
Single family house 1 2,023 24.1 24.1
Attached family hose/Multi-family house 2 1,711 20.4 20.4
Condominium 3 4,499 53.5 53.5
Q15. What type of home is this?
Other 5 171 2.0 2.0
Total 8,404 100.0 100.0
DQ16 Respondent: Religion
RESPONSE PUNCH FREQ PERCENT VALID %
Q16. Which religion do you have?
RESPONSE PUNCH FREQ. PERCENT VALID %
None 1 3,815 45.4 45.4
Christianity 2 2,259 26.9 26.9
Buddhism 3 1,460 17.4 17.4
Roman Catholic 4 754 9.0 9.0
Cheondogyo 5 21 0 2 0 2
Cheondogyo 5 21 0.2 0.2
Other 6 95 1.1 1.1
Total 8,404 100.0 100.0
DQ17 Living standard
RESPONSE PUNCH FREQ. PERCENT VALID %
High 1 95 1.1 1.1
Upper middle 2 1,148 13.7 13.7
Middle 3 4,323 51.4 51.4
Q17. Which of the following do you think best describes your living standard?
,
Lower middle 4 2,342 27.9 27.9
Low 5 488 5.8 5.8
NA 9 8 0.1 0.1
Total 8,404 100.0 100.0
A1 Respondent: Hobby
RESPONSE PUNCH FREQ. PERCENT VALID %
Mountain climbing 1 1,047 12.5 12.5
AQ1. What is your hobby? (Mark only one.)
Fishing 2 269 3.2 3.2
Baduk 3 154 1.8 1.8
Movie going/film watching 4 814 9.7 9.7 Concert going/music listening 5 977 11.6 11.6
Collecting 6 20 0.2 0.2
Travelling 7 333 4.0 4.0 Playing musical instruments 8 92 1.1 1.1
Exercise/play a sport 9 1,142 13.6 13.6
Gardening 10 57 0.7 0.7
Knitting/embroidery 11 151 1.8 1.8
Cooking 12 169 2.0 2.0
Painting/drawing/calligraphy 13 95 1.1 1.1
Reading 14 513 6.1 6.1
Computer/Internet (including games) 15 1,191 14.2 14.2
Taking pictures 16 48 0.6 0.6
Other 17 389 4.6 4.6
I have no hobbies 18 943 11.2 11.2
Total 8,404 100.0 100.0
A2_1 What did R do during last holiday(1)
AQ2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
RESPONSE PUNCH FREQ. PERCENT VALID %
Stayed at home 1 2,937 34.9 34.9
Went out with family 2 1,094 13.0 13.0
Met friend(s) 3 1,139 13.6 13.6
Climbed a mountain 4 369 4 4 4 4
Climbed a mountain 4 369 4.4 4.4
Went fishing 5 65 0.8 0.8
Baduk 6 16 0.2 0.2
Movie 7 183 2.2 2.2
Dated with a girl/boyfriend 8 104 1.2 1.2
Trip/travel 9 121 1 4 1 4
Trip/travel 9 121 1.4 1.4
Concert 10 3 0.0 0.0
Attended a wedding/gathering 11 136 1.6 1.6
Visited relatives 12 181 2.2 2.2
Religious activity 13 736 8.8 8.8
Went spa/sauna 14 122 1 5 1 5
Went spa/sauna 14 122 1.5 1.5
Exercised/played a sport 15 183 2.2 2.2
Worked/studied 16 592 7.0 7.0
Golf 17 21 0.2 0.2
Computer/Internet 18 160 1.9 1.9
Shopping 19 41 0.5 0.5
Other 20 201 2.4 2.4
Total 8,404 100.0 100.0
A2_2 What did R do during last holiday(2)
AQ2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
RESPONSE PUNCH FREQ. PERCENT VALID %
Went out with family 2 251 3.0 8.3
Met friend(s) 3 331 3.9 10.9
Climbed a mountain 4 115 1.4 3.8
Went fishing 5 22 0 3 0 7
Went fishing 5 22 0.3 0.7
Baduk 6 25 0.3 0.8
Movie 7 254 3.0 8.4
Dated with a girl/boyfriend 8 90 1.1 3.0
Trip/travel 9 69 0.8 2.3
Concert 10 4 0 0 0 1
Concert 10 4 0.0 0.1
Attended a wedding/gathering 11 96 1.1 3.2
Visited relatives 12 124 1.5 4.1
Religious activity 13 419 5.0 13.8
Went spa/sauna 14 256 3.0 8.4
Exercised/played a sport 15 194 2 3 6 4
Exercised/played a sport 15 194 2.3 6.4
Worked/studied 16 150 1.8 4.9
Golf 17 16 0.2 0.5
Computer/Internet 18 385 4.6 12.7
Shopping 19 140 1.7 4.6
Other 20 99 1 2 3 3
Other 20 99 1.2 3.3
NAP 0 5,364 63.8
Total 8,404 100.0 100.0
A2_3 What did R do during last holiday(3)
RESPONSE PUNCH FREQ. PERCENT VALID %
Met friend(s) 3 37 0.4 3.2
Climbed a mountain 4 24 0.3 2.1
Went fishing 5 3 0.0 0.3
Q2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
Baduk 6 3 0.0 0.3
Movie 7 58 0.7 5.0
Dated with a girl/boyfriend 8 35 0.4 3.0
Trip/travel 9 25 0.3 2.1
Concert 10 6 0.1 0.5
Attended a wedding/gathering 11 37 0.4 3.2
Visited relatives 12 46 0.5 3.9
Religious activity 13 110 1.3 9.4
Went spa/sauna 14 141 1.7 12.1
Exercised/played a sport 15 123 1.5 10.6
Worked/studied 16 79 0.9 6.8
Golf 17 9 0.1 0.8
Computer/Internet 18 271 3.2 23.3
Shopping 19 112 1.3 9.6
Other 20 46 0.5 3.9
NAP 0 7,239 86.1
Total 8,404 100.0 100.0
A2_4 What did R do during last holiday(4)
RESPONSE PUNCH FREQ PERCENT VALID %
Q2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
RESPONSE PUNCH FREQ. PERCENT VALID %
Climbed a mountain 4 3 0.0 0.7
Movie 7 8 0.1 1.8
Dated with a girl/boyfriend 8 11 0.1 2.5
Trip/travel 9 8 0.1 1.8
Concert 10 2 0 0 0 5
Concert 10 2 0.0 0.5
Attended a wedding/gathering 11 12 0.1 2.7
Visited relatives 12 12 0.1 2.7
Religious activity 13 31 0.4 7.0
Went spa/sauna 14 47 0.6 10.7
Exercised/played a sport 15 43 0 5 9 8
Exercised/played a sport 15 43 0.5 9.8
Worked/studied 16 25 0.3 5.7
Golf 17 5 0.1 1.1
Computer/Internet 18 154 1.8 35.0
Shopping 19 64 0.8 14.5
Other 20 15 0.2 3.4
NAP 0 7,964 94.8
Total 8,404 100.0 100.0
A2_5 What did R do during last holiday(5)
Q2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
RESPONSE PUNCH FREQ. PERCENT VALID %
Movie 7 1 0.0 0.6
Dated with a girl/boyfriend 8 2 0.0 1.2
Trip/travel 9 3 0.0 1.8
Attended a wedding/gathering 11 1 0 0 0 6
Attended a wedding/gathering 11 1 0.0 0.6
Visited relatives 12 8 0.1 4.7
Religious activity 13 7 0.1 4.1
Went spa/sauna 14 22 0.3 12.9
Exercised/played a sport 15 21 0.2 12.3
Worked/studied 16 15 0 2 8 8
Worked/studied 16 15 0.2 8.8
Golf 17 1 0.0 0.6
Computer/Internet 18 47 0.6 27.5
Shopping 19 38 0.5 22.2
Other 20 5 0.1 2.9
NAP 0 8 233 98 0
NAP 0 8,233 98.0
Total 8,404 100.0 100.0
A2_6 What did R do during last holiday(6)
Q2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
RESPONSE PUNCH FREQ. PERCENT VALID %
Trip/travel 9 1 0.0 1.2
Concert 10 2 0.0 2.5
Visited relatives 12 1 0.0 1.2
Went spa/sauna 14 5 0.1 6.2
Went spa/sauna 14 5 0.1 6.2
Exercised/played a sport 15 13 0.2 16.0
Worked/studied 16 4 0.0 4.9
Golf 17 1 0.0 1.2
Computer/Internet 18 31 0.4 38.3
Shopping 19 18 0.2 22.2
Other 20 5 0.1 6.2
NAP 0 8,323 99.0
Total 8,404 100.0 100.0
A2_7 What did R do during last holiday(7)
Q2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
RESPONSE PUNCH FREQ. PERCENT VALID %
Attended a wedding/gathering 11 2 0.0 6.7
Went spa/sauna 14 1 0.0 3.3
Worked/studied 16 2 0.0 6.7
Computer/Internet 18 11 0 1 36 7
Computer/Internet 18 11 0.1 36.7
Shopping 19 12 0.1 40.0
Other 20 2 0.0 6.7
NAP 0 8,374 99.6
Total 8,404 100.0 100.0
A2_8 What did R do during last holiday(8)
RESPONSE PUNCH FREQ. PERCENT VALID %
Visited relatives 12 1 0.0 10.0
Q2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
Went spa/sauna 14 1 0.0 10.0
Exercised/played a sport 15 1 0.0 10.0
Shopping 19 6 0.1 60.0
Other 20 1 0.0 10.0
NAP 0 8,394, 99.9
Total 8,404 100.0 100.0
A2_9 What did R do during last holiday(9)
Q2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
RESPONSE PUNCH FREQ. PERCENT VALID %
Religious activity 13 1 0.0 25.0
Worked/studied 16 1 0.0 25.0
Computer/Internet 18 1 0.0 25.0
Other 20 1 0.0 25.0
NAP 0 8,400 100.0
Total 8,404 100.0 100.0
A2_10 What did R do during last holiday(10)
RESPONSE PUNCH FREQ PERCENT VALID %
Q2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
RESPONSE PUNCH FREQ. PERCENT VALID %
Went spa/sauna 14 1 0.0 50.0
Shopping 19 1 0.0 50.0
NAP 0 8,402 100.0
Total 8,404 100.0 100.0
A2_11 What did R do during last holiday(11)
RESPONSE PUNCH FREQ. PERCENT VALID %
Exercised/played a sport 15 1 0.0 100.0
Q2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
p y p
NAP 0 8,403 100.0
Total 8,404 100.0 100.0
A2_12 What did R do during last holiday(12)
Q2 Last eek ho did o spend the holida (S nda )? (Mark all )
RESPONSE PUNCH FREQ. PERCENT VALID %
Golf 17 1 0.0 100.0
NAP 0 8,403 100.0
Total 8,404 100.0 100.0
Q2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
A2_13 What did R do during last holiday(13)
RESPONSE PUNCH FREQ. PERCENT VALID %
Q2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
Computer/Internet 18 1 0.0 100.0
NAP 0 8,403 100.0
Total 8,404 100.0 100.0
A2_14 What did R do during last holiday(14)
RESPONSE PUNCH FREQ. PERCENT VALID %
Shopping 19 1 0.0 100.0
NAP 0 8 403 100 0
Q2. Last week, how did you spend the holiday (Sunday)? (Mark all.)
NAP 0 8,403 100.0
Total 8,404 100.0 100.0
A3 Issue that R is most concerned about
Q3. What is the issue that you are most concerned about these days? (Mark only one.)
RESPONSE PUNCH FREQ. PERCENT VALID %
Academic performance/grade 1 1,023 12.2 12.2
Going on to school for further education 2 259 3.1 3.1
Getting a job 3 286 3.4 3.4
Housingg 4 147 1.7 1.7
Increase wealth 5 887 10.6 10.6
Health 6 1,416 16.8 16.8
Business 7 429 5.1 5.1
Workplace issue 8 673 8.0 8.0
Friendship or relationship with a boy/girlfriendp p y g 9 358 4.3 4.3
Marriage 10 232 2.8 2.8
Wife/husband 11 66 0.8 0.8
Child/children 12 1,072 12.8 12.8
Life after retirement 13 256 3.0 3.0
Family affairy 14 170 2.0 2.0
Physical appearance/body weight 15 407 4.8 4.8
Debt/loan repayment 16 127 1.5 1.5
Other 17 222 2.6 2.6
I have no concerns these days 18 374 4.5 4.5
Total 8,404 100.0 100.0
Total 8,404 100.0 100.0
A4 Amount of monthly pocket money
RESPONSE PUNCH FREQ. PERCENT VALID %
Less than 10,000 won 1 303 3.6 3.6
Q4. On average, how much do you spend each month for yourself? If you are a homemaker, please include the money you spent personally for yourself, excluding living expenses.
10,000 won to less than 30,000 won 2 655 7.8 7.8 30,000 won to less than 50,000 won 3 813 9.7 9.7 50,000 won to less than 100,000 won 4 1,158 13.8 13.8 100,000 won to less than 150,000 won 5 1,391 16.6 16.6 150,000 won to less than 200,000 won 6 1,014 12.1 12.1 200,000 won to less than 300,000 won 7 1,276 15.2 15.2 300,000 won to less than 500,000 won 8 1,220 14.5 14.5 500,000 won to less than 1,000,000 won 9 426 5.1 5.1
1,000,000 won or over 10 126 1.5 1.5
NA 99 22 0.3 0.3
Total 8,404 100.0 100.0
A5 Exercising at least once a week
Q5. Do you regularly exercise or play sports at least once a week?
RESPONSE PUNCH FREQ. PERCENT VALID %
No 0 4,995 59.4 59.4
Yes 1 3,409 40.6 40.6
Total 8,404 100.0 100.0
A6_1 Type of exercises R regularly do(1)
RESPONSE PUNCH FREQ. PERCENT VALID %
Jogging 2 974 11.6 28.6
Aerobics 3 58 0 7 1 7
Q6. Which exercises or sports do you regularly do at least once a week? (Mark all.)
Aerobics 3 58 0.7 1.7
Swimming 4 132 1.6 3.9
Bowling 5 40 0.5 1.2
Tennis 6 53 0.6 1.6
Badminton 7 93 1.1 2.7
Taekwondo 8 72 0.9 2.1
Football [soccer] 9 318 3.8 9.3
Volleyball 10 4 0.0 0.1
Basketball 11 96 1.1 2.8
Table tennis 12 36 0.4 1.1
Baseball 13 21 0.2 0.6
Pool and pocket billiards 14 23 0.3 0.7
Kendo 15 11 0.1 0.3
Mountain climbing 16 505 6.0 14.8
Yoga/hypogastric breathing 17 102 1.2 3.0
Golf 18 83 1.0 2.4
Fitness exercises 19 418 5.0 12.3
Jump rope 20 46 0.5 1.3
Dance sports 21 21 0.2 0.6
Inline skating 22 20 0.2 0.6
Cycle/MTB 24 31 0.4 0.9
Other 25 252 3.0 7.4
NAP 0 4,995 59.4
Total 8,404 100.0 100.0
A6_2 Type of exercises R regularly do(2)
RESPONSE PUNCH FREQ. PERCENT VALID %
Aerobics 3 8 0.1 0.8
Swimming 4 26 0.3 2.7
Bowling 5 10 0 1 1 0
Q6. Which exercises or sports do you regularly do at least once a week? (Mark all.)
Bowling 5 10 0.1 1.0
Tennis 6 6 0.1 0.6
Badminton 7 42 0.5 4.3
Taekwondo 8 8 0.1 0.8
Football [soccer] 9 78 0.9 8.0
Volleyball 10 5 0 1 0 5
Volleyball 10 5 0.1 0.5
Basketball 11 73 0.9 7.5
Table tennis 12 26 0.3 2.7
Baseball 13 12 0.1 1.2
Pool and pocket billiards 14 27 0.3 2.8
Kendo 15 8 0.1 0.8
Mountain climbing 16 185 2.2 19.0
Yoga/hypogastric breathing 17 50 0.6 5.1
Golf 18 50 0.6 5.1
Fitness exercises 19 133 1.6 13.6
Jump rope 20 78 0.9 8.0
Dance sports 21 13 0.2 1.3
Inline skating 22 14 0.2 1.4
Cycle/MTB 24 29 0.3 3.0
Other 25 95 1.1 9.7
NAP 0 7,428 88.4
Total 8,404 100.0 100.0
A6_3 Type of exercises R regularly do(3)
RESPONSE PUNCH FREQ PERCENT VALID %
Q6. Which exercises or sports do you regularly do at least once a week? (Mark all.)
RESPONSE PUNCH FREQ. PERCENT VALID %
Bowling 5 1 0.0 0.4
Taekwondo 8 3 0.0 1.1
Football [soccer] 9 6 0.1 2.3
Volleyball 10 1 0.0 0.4
Basketball 11 22 0 3 8 3
Basketball 11 22 0.3 8.3
Table tennis 12 11 0.1 4.2
Baseball 13 2 0.0 0.8
Pool and pocket billiards 14 15 0.2 5.7
Mountain climbing 16 37 0.4 14.0
Yoga/hypogastric breathing 17 13 0 2 4 9
Yoga/hypogastric breathing 17 13 0.2 4.9
Golf 18 10 0.1 3.8
Fitness exercises 19 34 0.4 12.9
Jump rope 20 43 0.5 16.3
Dance sports 21 4 0.0 1.5
Inline skating 22 9 0 1 3 4
Inline skating 22 9 0.1 3.4
Cycle/MTB 24 16 0.2 6.1
Other 25 37 0.4 14.0
NAP 0 8,140 96.9
Total 8,404 100.0 100.0
A6_4 Type of exercises R regularly do(4)
RESPONSE PUNCH FREQ. PERCENT VALID %
Football [soccer] 9 1 0.0 1.7
Basketball 11 3 0 0 5 1
Q6. Which exercises or sports do you regularly do at least once a week? (Mark all.)
Basketball 11 3 0.0 5.1
Pool and pocket billiards 14 6 0.1 10.2
Mountain climbing 16 2 0.0 3.4
Yoga/hypogastric breathing 17 2 0.0 3.4
Golf 18 5 0.1 8.5
Fitness exercises 19 11 0 1 18 6
Fitness exercises 19 11 0.1 18.6
Jump rope 20 13 0.2 22.0
Inline skating 22 2 0.0 3.4
Cycle/MTB 24 8 0.1 13.6
Other 25 6 0.1 10.2
NAP 0 8 345 99 3
NAP 0 8,345 99.3
Total 8,404 100.0 100.0
A6_5 Type of exercises R regularly do(5)
Q6. Which exercises or sports do you regularly do at least once a week? (Mark all.)
RESPONSE PUNCH FREQ. PERCENT VALID %
Golf 18 1 0.0 11.1
Fitness exercises 19 1 0.0 11.1
Jump rope 20 4 0.0 44.4
Inline skatingg 22 1 0.0 11.1
Cycle/MTB 24 1 0.0 11.1
Other 25 1 0.0 11.1
NAP 0 8,395 99.9
Total 8,404 100.0 100.0
A6_6 Type of exercises R regularly do(6)
RESPONSE PUNCH FREQ. PERCENT VALID %
Jump rope 20 1 0.0 100.0
NAP 0 8 403 100 0
Q6. Which exercises or sports do you regularly do at least once a week? (Mark all.)
NAP 0 8,403 100.0
Total 8,404 100.0 100.0
A6_7 Type of exercises R regularly do(7)
Q6. Which exercises or sports do you regularly do at least once a week? (Mark all.)
RESPONSE PUNCH FREQ. PERCENT VALID %
Inline skating 22 1 0.0 100.0
NAP 0 8,403 100.0
Total 8,404 100.0 100.0
A7 Exercise that R wants to try
RESPONSE PUNCH FREQ. PERCENT VALID %
Aerobics 1 186 2.2 2.2
Q7. Which of the following exercises or sports do you want to try someday or do well? (Mark only one.)
Swimming 2 1,691 20.1 20.1
Mountain climbing 3 681 8.1 8.1
Bowling 4 110 1.3 1.3
Tennis 5 308 3.7 3.7
Table tennis 6 108 1.3 1.3
Baseball 7 81 1.0 1.0
Football [soccer] 8 302 3.6 3.6
Volleyball 9 11 0.1 0.1
Basketball 10 114 1.4 1.4
Shooting with real bullets 11 122 1.5 1.5
Skiing/Snowboarding 12 234 2.8 2.8
Golf 13 628 7.5 7.5
Fitness exercises 14 550 6.5 6.5
Kendo 15 190 2.3 2.3
Yoga/hypogastric breathing 16 559 6.7 6.7
Water ski 17 107 1.3 1.3
Horseback riding 18 188 2.2 2.2
Hang gliding 19 103 1.2 1.2
Military simulation games 20 76 0.9 0.9
Wind surfing 21 50 0.6 0.6
Skin and scuba diving 22 124 1.5 1.5
Skydiving 23 72 0.9 0.9
Inline skating 24 109 1.3 1.3
Dance sports 25 347 4.1 4.1
Marahon/Jogging 26 71 0.8 0.8
Cycle/MTB 30 76 0.9 0.9
Other 31 293 3.5 3.5
None 32 913 10.9 10.9
Total 8,404 100.0 100.0
B_1 Publicly advertised products vs. Unadvertised products
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 169 2.0 2.0
N t t 2 965 11 5 11 5
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
01) Publicly advertised products are more reliable than unadvertised products.
Not very true 2 965 11.5 11.5
Moderately true 3 2,406 28.6 28.6
True 4 4,396 52.3 52.3
Very true 5 465 5.5 5.5
DK 6 3 0.0 0.0
T t l 8 404 100 0 100 0
Total 8,404 100.0 100.0
B_2 Memorizing content of new commercials
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
02) I tend to memorize the content of new commercials well.
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 432 5.1 5.1
Not very true 2 2,518 30.0 30.0
Moderately true 3 3,216 38.3 38.3
02) I tend to memorize the content of new commercials well.
True 4 2,003 23.8 23.8
Very true 5 231 2.7 2.7
DK 6 4 0.0 0.0
Total 8,404 100.0 100.0
B_3 Purchasing product because of its commercial
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 846 10.1 10.1
N t t 2 2 298 27 3 27 3
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
03) I have purchased a product just because I liked its commercial.
Not very true 2 2,298 27.3 27.3
Moderately true 3 2,561 30.5 30.5
True 4 2,337 27.8 27.8
Very true 5 349 4.2 4.2
DK 6 13 0.2 0.2
T t l 8 404 100 0 100 0
Total 8,404 100.0 100.0
B_4 R likes commercials
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
04) I generally like commercials.
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 848 10.1 10.1
Not very true 2 3,170 37.7 37.7
Moderately true 3 2,932 34.9 34.9
True 4 1 230 14 6 14 6
04) I generally like commercials.
True 4 1,230 14.6 14.6
Very true 5 217 2.6 2.6
DK 6 7 0.1 0.1
Total 8,404 100.0 100.0
B 5 Reading printed advertisements on newspapers B_5 Reading printed advertisements on newspapers
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 1,124 13.4 13.4
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
05) I often read printed advertisements on newspapers or magazines.
Not very true 2 3,504 41.7 41.7
Moderately true 3 2,582 30.7 30.7
True 4 1,012 12.0 12.0
Very true 5 170 2.0 2.0
DK 6 12 0.1 0.1
Total 8,404 100.0 100.0
B_6 TV commercials are more fun than TV programs
RESPONSE PUNCH FREQ PERCENT VALID %
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
06) TV commercials are more fun than actual TV programs
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 1,688 20.1 20.1
Not very true 2 3,536 42.1 42.1
Moderately true 3 2,171 25.8 25.8
True 4 845 10.1 10.1
V t 5 148 1 8 1 8
Very true 5 148 1.8 1.8
DK 6 16 0.2 0.2
Total 8,404 100.0 100.0
B_7 Checking out information about products before buying
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 1,094 13.0 13.0
Not very true 2 1 615 19 2 19 2
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
07) I always check out the information about products before I buy anything.
Not very true 2 1,615 19.2 19.2
Moderately true 3 1,871 22.3 22.3
True 4 2,729 32.5 32.5
Very true 5 1,090 13.0 13.0
DK 6 5 0.1 0.1
Total 8 404 100 0 100 0
Total 8,404 100.0 100.0
B_8 Making friends thgough Internet
RESPONSE PUNCH FREQ. PERCENT VALID %
N t t t ll 1 1 574 18 7 18 7
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
08) I can make friends with a broad and diverse spectrum through the Internet.
Not true at all 1 1,574 18.7 18.7
Not very true 2 2,529 30.1 30.1
Moderately true 3 2,432 28.9 28.9
True 4 1,492 17.8 17.8
Very true 5 366 4.4 4.4
DK 6 11 0 1 0 1
DK 6 11 0.1 0.1
Total 8,404 100.0 100.0
B_9 Models are more important than advertisements' contents
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought Please answer all questions listed below
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 1,295 15.4 15.4
Not very true 2 3,060 36.4 36.4
Moderately true 3 2 650 31 5 31 5
number that you think is the closest to your thought. Please answer all questions listed below.
09) In advertisements, models are more important than their contents.
Moderately true 3 2,650 31.5 31.5
True 4 1,195 14.2 14.2
Very true 5 190 2.3 2.3
DK 6 14 0.2 0.2
Total 8,404 100.0 100.0
B_10 Getting information from newspapers
RESPONSE PUNCH FREQ PERCENT VALID %
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
10) I usually get new information from newspapers and magazines, rather than from TV.
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 1,138 13.5 13.5
Not very true 2 2,889 34.4 34.4
Moderately true 3 2,725 32.4 32.4
True 4 1,417 16.9 16.9
Very true 5 216 2.6 2.6
DK 6 19 0.2 0.2
Total 8,404 100.0 100.0
B_11 Using TV/radio to take a break
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
11) I often use TV or radio to take a break.
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 448 5.3 5.3
Not very true 2 1,243 14.8 14.8
Moderately true 3 2,389 28.4 28.4
T 4 3 548 42 2 42 2
11) I often use TV or radio to take a break.
True 4 3,548 42.2 42.2
Very true 5 758 9.0 9.0
DK 6 18 0.2 0.2
Total 8,404 100.0 100.0
B 12 S hi I t t h R d i f ti
B_12 Searching Internet when R needs information
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 819 9 7 9 7
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
12) I search the Internet when I need information. \
Not true at all 1 819 9.7 9.7
Not very true 2 826 9.8 9.8
Moderately true 3 1,468 17.5 17.5
True 4 3,378 40.2 40.2
Very true 5 1,902 22.6 22.6
DK 6 11 0 1 0 1
DK 6 11 0.1 0.1
Total 8,404 100.0 100.0
B_13 R likes to buy magazines
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought Please answer all questions listed below
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 3,345 39.8 39.8
Not very true 2 3,142 37.4 37.4
Moderately true 3 1,354 16.1 16.1
number that you think is the closest to your thought. Please answer all questions listed below.
13) I like to buy magazines.
True 4 451 5.4 5.4
Very true 5 105 1.2 1.2
DK 6 7 0.1 0.1
Total 8,404 100.0 100.0
B_14 R is busy because of a lot of people to meet
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 534 6.4 6.4
N t t 2 2 215 26 4 26 4
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
14) I am always busy because I have a lot of people to meet.
Not very true 2 2,215 26.4 26.4
Moderately true 3 3,363 40.0 40.0
True 4 1,887 22.5 22.5
Very true 5 399 4.7 4.7
DK 6 6 0.1 0.1
T t l 8 404 100 0 100 0
Total 8,404 100.0 100.0
B_15 Giving advice to others when buy something
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
15) I usually give advice to other people when they buy something.
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 372 4.4 4.4
Not very true 2 1,887 22.5 22.5
Moderately true 3 3,504 41.7 41.7
True 4 2 392 28 5 28 5
15) I usually give advice to other people when they buy something.
True 4 2,392 28.5 28.5
Very true 5 238 2.8 2.8
DK 6 11 0.1 0.1
Total 8,404 100.0 100.0
B_16 Buying things based on information from others
RESPONSE PUNCH FREQ. PERCENT VALID %
N t t t ll 1 323 3 8 3 8
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
16) I buy things based on information I got from others.
Not true at all 1 323 3.8 3.8
Not very true 2 1,818 21.6 21.6
Moderately true 3 3,906 46.5 46.5
True 4 2,182 26.0 26.0
Very true 5 166 2.0 2.0
DK 6 9 0 1 0 1
DK 6 9 0.1 0.1
Total 8,404 100.0 100.0
B_17 People seek out help/advice from R
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought Please answer all questions listed below
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 245 2.9 2.9
Not very true 2 1,599 19.0 19.0
Moderately true 3 4 038 48 0 48 0
number that you think is the closest to your thought. Please answer all questions listed below.
17) People usually seek out help or advice from me.
Moderately true 3 4,038 48.0 48.0
True 4 2,333 27.8 27.8
Very true 5 175 2.1 2.1
DK 6 14 0.2 0.2
Total 8,404 100.0 100.0
B_18 Children have influence on R when buying things
RESPONSE PUNCH FREQ PERCENT VALID %
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
18) My children have influence on me when I buy things
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 757 9.0 9.0
Not very true 2 1,658 19.7 19.7
Moderately true 3 3,038 36.1 36.1
True 4 2,459 29.3 29.3
Very true 5 358 4.3 4.3
DK 6 134 1.6 1.6
Total 8,404 100.0 100.0
B_19 Expressing well what R thinks
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.x
19) I am an articulate person and well express what I think.
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 111 1.3 1.3
Not very true 2 1,006 12.0 12.0
Moderately true 3 3,420 40.7 40.7
T 4 3 212 38 2 38 2
19) I am an articulate person and well express what I think.
True 4 3,212 38.2 38.2
Very true 5 645 7.7 7.7
DK 6 10 0.1 0.1
Total 8,404 100.0 100.0
B 20 M h ld d h h ld h
B_20 Men should do household chores
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 144 1 7 1 7
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
20) Men, too, should do household chores such as dish washing and cleaning.
Not true at all 1 144 1.7 1.7
Not very true 2 662 7.9 7.9
Moderately true 3 2,202 26.2 26.2
True 4 3,705 44.1 44.1
Very true 5 1,674 19.9 19.9
DK 6 17 0 2 0 2
DK 6 17 0.2 0.2
Total 8,404 100.0 100.0
B_21 Having a child is not important
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought Please answer all questions listed below
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 1,466 17.4 17.4
Not very true 2 2,678 31.9 31.9
Moderately true 3 2,600 30.9 30.9
number that you think is the closest to your thought. Please answer all questions listed below.
21) Having a child is not important to me.
True 4 1,257 15.0 15.0
Very true 5 376 4.5 4.5
DK 6 27 0.3 0.3
Total 8,404 100.0 100.0
B_22 R respects traditional customs/belief
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 242 2.9 2.9
N t t 2 1 109 13 2 13 2
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
22) I respect traditional customs and belief
Not very true 2 1,109 13.2 13.2
Moderately true 3 3,384 40.3 40.3
True 4 3,170 37.7 37.7
Very true 5 487 5.8 5.8
DK 6 12 0.1 0.1
T t l 8 404 100 0 100 0
Total 8,404 100.0 100.0
B_23 Close relationships with family/friends vs. Contacts with many people
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
23) I prefer keeping close relationships with my family and a couple of friends over establishing contacts
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 56 0.7 0.7
Not very true 2 435 5.2 5.2
Moderately true 3 1,975 23.5 23.5
) p p g p y y p g
with many people.
True 4 4,330 51.5 51.5
Very true 5 1,594 19.0 19.0
DK 6 14 0.2 0.2
Total 8,404 100.0 100.0
B_24 Insisting on viewpoint
RESPONSE PUNCH FREQ. PERCENT VALID %
N t t t ll 1 118 1 4 1 4
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
24) When my opinion is different from others’, I usually insist on my viewpoint.
Not true at all 1 118 1.4 1.4
Not very true 2 1,234 14.7 14.7
Moderately true 3 3,997 47.6 47.6
True 4 2,680 31.9 31.9
Very true 5 363 4.3 4.3
DK 6 12 0 1 0 1
DK 6 12 0.1 0.1
Total 8,404 100.0 100.0
B_25 R discusses with peoples when making decision
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought Please answer all questions listed below
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 111 1.3 1.3
Not very true 2 755 9.0 9.0
Moderately true 3 3 210 38 2 38 2
number that you think is the closest to your thought. Please answer all questions listed below.
25) When I make a decision, I discuss it with peoples around me, such as family members or friends.
Moderately true 3 3,210 38.2 38.2
True 4 3,845 45.8 45.8
Very true 5 471 5.6 5.6
DK 6 12 0.1 0.1
Total 8,404 100.0 100.0
B_26 Being a leader vs. Following leader
RESPONSE PUNCH FREQ PERCENT VALID %
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
26) Rather than taking a leader role, I tend to follow what I am told by the leader.
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 298 3.5 3.5
Not very true 2 1,708 20.3 20.3
Moderately true 3 4,323 51.4 51.4
True 4 1,892 22.5 22.5
Very true 5 171 2.0 2.0
DK 6 12 0.1 0.1
Total 8,404 100.0 100.0
B_27 R likes to stand in front of other people
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
27) I like to stand in front of other people.
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 313 3.7 3.7
Not very true 2 2,370 28.2 28.2
Moderately true 3 3,700 44.0 44.0
T 4 1 742 20 7 20 7
27) I like to stand in front of other people.
True 4 1,742 20.7 20.7
Very true 5 274 3.3 3.3
DK 6 5 0.1 0.1
Total 8,404 100.0 100.0
B 28 B i il i fl d b th l
B_28 Being easily influenced by other people
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 402 4 8 4 8
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
28) I am easily influenced by other people’s opinions.
Not true at all 1 402 4.8 4.8
Not very true 2 2,923 34.8 34.8
Moderately true 3 3,579 42.6 42.6
True 4 1,335 15.9 15.9
Very true 5 158 1.9 1.9
DK 6 7 0 1 0 1
DK 6 7 0.1 0.1
Total 8,404 100.0 100.0
B_29 R is capable person
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought Please answer all questions listed below
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 207 2.5 2.5
Not very true 2 1,496 17.8 17.8
Moderately true 3 4,311 51.3 51.3
number that you think is the closest to your thought. Please answer all questions listed below.
29) I am a capable person.
True 4 2,048 24.4 24.4
Very true 5 336 4.0 4.0
DK 6 6 0.1 0.1
Total 8,404 100.0 100.0
B_30 Being satisfied only if R wins the competition
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 261 3.1 3.1
N t t 2 2 105 25 0 25 0
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
30) I am satisfied only if I win the competition with others.
Not very true 2 2,105 25.0 25.0
Moderately true 3 3,528 42.0 42.0
True 4 2,031 24.2 24.2
Very true 5 471 5.6 5.6
DK 6 8 0.1 0.1
T t l 8 404 100 0 100 0
Total 8,404 100.0 100.0
B_31 R likes betting
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
31) I like betting.
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 1,157 13.8 13.8
Not very true 2 3,279 39.0 39.0
Moderately true 3 2,382 28.3 28.3
True 4 1 237 14 7 14 7
31) I like betting.
True 4 1,237 14.7 14.7
Very true 5 344 4.1 4.1
DK 6 5 0.1 0.1
Total 8,404 100.0 100.0
B_32 It is important to learn new things
RESPONSE PUNCH FREQ. PERCENT VALID %
N t t t ll 1 88 1 0 1 0
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
32) It is important to learn new things throughout all of life.
Not true at all 1 88 1.0 1.0
Not very true 2 620 7.4 7.4
Moderately true 3 2,360 28.1 28.1
True 4 3,805 45.3 45.3
Very true 5 1,524 18.1 18.1
DK 6 7 0 1 0 1
DK 6 7 0.1 0.1
Total 8,404 100.0 100.0
B_33 Secure job vs. High-paying job
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought Please answer all questions listed below
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 161 1.9 1.9
Not very true 2 785 9.3 9.3
Moderately true 3 2 651 31 5 31 5
number that you think is the closest to your thought. Please answer all questions listed below.
33) I prefer a secure job over a high-paying job.
Moderately true 3 2,651 31.5 31.5
True 4 3,703 44.1 44.1
Very true 5 1,095 13.0 13.0
DK 6 9 0.1 0.1
Total 8,404 100.0 100.0
B_34 R will confidently seek new job after job loss
RESPONSE PUNCH FREQ PERCENT VALID %
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
34) Even if I lose my current job, I will confidently seek a new one.
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 279 3.3 3.3
Not very true 2 1,648 19.6 19.6
Moderately true 3 2,900 34.5 34.5
True 4 2,788 33.2 33.2
Very true 5 779 9.3 9.3
DK 6 10 0.1 0.1
Total 8,404 100.0 100.0
B_35 R wants to be the best in the field
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
35) I want to be the best in my field.
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 114 1.4 1.4
Not very true 2 676 8.0 8.0
Moderately true 3 2,673 31.8 31.8
T 4 3 402 40 5 40 5
35) I want to be the best in my field.
True 4 3,402 40.5 40.5
Very true 5 1,532 18.2 18.2
DK 6 7 0.1 0.1
Total 8,404 100.0 100.0
B 36 M i i t t i di t f
B_36 Money is important indicator of success
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 169 2 0 2 0
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
36) I want to be helpful.
Not true at all 1 169 2.0 2.0
Not very true 2 1,083 12.9 12.9
Moderately true 3 2,848 33.9 33.9
True 4 3,460 41.2 41.2
Very true 5 835 9.9 9.9
DK 6 9 0 1 0 1
DK 6 9 0.1 0.1
Total 8,404 100.0 100.0
B_37 Driving imported car is symbol of social status/wealth
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought Please answer all questions listed below
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 614 7.3 7.3
Not very true 2 1,972 23.5 23.5
Moderately true 3 2,721 32.4 32.4
number that you think is the closest to your thought. Please answer all questions listed below.
37) (Driving) an imported car is a symbol of social status and wealth.
True 4 2,518 30.0 30.0
Very true 5 574 6.8 6.8
DK 6 5 0.1 0.1
Total 8,404 100.0 100.0
B_38 R can sacrifice leisure time to make money
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 272 3.2 3.2
N t t 2 1 529 18 2 18 2
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
38) Money is an important indicator of success.
Not very true 2 1,529 18.2 18.2
Moderately true 3 3,332 39.6 39.6
True 4 2,784 33.1 33.1
Very true 5 478 5.7 5.7
DK 6 9 0.1 0.1
T t l 8 404 100 0 100 0
Total 8,404 100.0 100.0
B_39 R always makes a plan and push it
BQ1. The following questions concern Korean people’s way of thinking and life styles. Please circle the number that you think is the closest to your thought. Please answer all questions listed below.
39) For everything I do, I always make a plan and push it forward it.
RESPONSE PUNCH FREQ. PERCENT VALID %
Not true at all 1 156 1.9 1.9
Not very true 2 1,424 16.9 16.9
Moderately true 3 3,743 44.5 44.5
True 4 2 693 32 0 32 0
39) For everything I do, I always make a plan and push it forward it.
True 4 2,693 32.0 32.0
Very true 5 380 4.5 4.5
DK 6 8 0.1 0.1
Total 8,404 100.0 100.0
