FACULTY OF HOTEL AND TOURISM MANAGEMENT
BACHELOR OF SCIENCE (HONS.) TOURISM MANAGEMENT
ENT530
PRINCIPLES OF ENTREPRENEURSHIP
SOCIAL MEDIA PORTFOLIO:
AMJA’S KITCHEN
Prepared by:
1) Ahmad Daneal Farhat bin Ramli (2022971561) 2) Muhammad Nur Syafiq bin Mohd Razali (2022942951
)Group:
HM2413B
Prepared for:
Madam Norfazlina Ghazali
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ACKNOWLEDGEMENT
The completion of this undertaking could not have been possible without the participation and assistance of so many people whose name may not all be enumerated. Their contributions are sincerely appreciated and indebtedness particularly in the following:
Million thanks to Mdm. Norfazlina Ghazali, for her lesson, guidance, endless support, kindness and understanding during our class and task completion.
To my partner and all class mates who in one way or another shared their support either morally, financially and physically.
Above all, to the Great Almighty, the author for knowledge and wisdom, for his countless love.
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EXECUTIVE SUMMARY
Amja’s Kitchen is the name of cake producer since 2013. Starting as a homebased business with limited resource and equipment has never stop their effort in providing the best cakes for their customers. Starting with only a few types of cakes, they managed to create an impactful image towards this bakery. As time goes by, they tend to add more type of cakes with distinguish design and looks to attract more customers.
The best-selling cakes are “tornado cake” and “Sarang Semut cake”. This cake has really became the highest demand since we introduce it for the past few months. Until now, we still receive orders for these cakes every day and roughly, the numbers of orders have increased up to 2 times as compared to the earlier introduction period.
Now we are focusing on social media advertising as a new trend of promotion by utilising effective copywriting method. This alternative has more benefits as compared to traditional marketing. It is cost effective and flexible. All updates and new cake announcement can be shared to all customers in no time. We do believe, this new alternative way of promotion and marketing, has really contribute to our success.
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TABLE OF CONTENT
ACKNOWLEDGEMENT EXECUTIVE SUMMARY
1.0 BODY
1.1 Go-Ecommerce Registration... 5
1.2 MyENT Certificate... 6
1.3 SSM Registration……… 8
2.0 INTRODUCTION OF BUSINESS
2.1 Name and Address of Business………... 102.2 Organization Chart………... 11
2.3 Mission and Vision………... 12
2.4 Description of Products and Services………... 13
2.5 Price List………... 14
3.0 FACEBOOK
3.1 Facebook Page………...…… 173.2 Custom URL………. 18
3.3 Post (Teaser)………...………. 19
3.4 Copywriting (Soft sell) ………. 21
3.5 Copywriting (Hard sell) ……… 27
3.6 Relevant Graphics……… 33
3.7 Sales Report………. 35
4.0 CONCLUSION
... 365
1.0 BODY
1.1 Go-Ecommerce Registration
6
1.2 MyENT Certificate
7
8
1.3 SSM Certificate
9
2.0 INTRODUCTION OF BUSINESS 2.1 Name and Address of Business
Name of business AMJA’S KITCHEN
Business address 3643, Lorong 1, Taman Semarak Binjai, 24000 Kemaman, Terengganu
Corresponding address
Telephone number
Form of business Agent/reseller
Main activities Selling and Promoting Cake Date of registration 5th July 2022
Name of bank Bank Islam
Bank account number
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2.2 Organizational Chart
We are a partner for business by being the product agent of Amja’s Kitchen. This business effort is purposely to generate our side income by selling other people’s products through our small business.
Ahmad Daneal Farhat Ramli
Manager
Ahmad Daneal Farhat
Manager
M.N. Syafiq
Assistant Manager
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2.3 Mission and Vision
Mision:
To provide quality, nutritious and delicious cakes that are affordable and accessible to all customers especially the masses.
Vision:
To become a household name, a one stop centre that provides excellent sweet tooth food to all level of people as well as offering unparalleled warm purchasing experience.
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2.4 Description of Product and Services
Amja’s Kitchen sells various type of cakes. Amja’s Kitchen only uses premium and high-quality ingredients. They make their own secret recipe using those ingredients which makes their cakes more exclusive and delicious.
The reason we choose to promote Amja’s Kitchen is because we feel that they need to be known all over the country. Their cakes are suitable for multiple type of events such as birthday party and anniversary. It also can be eaten by all kind of age. However, the price of the cakes is still affordable which makes Amja’s Kitchen special. We believe that their cakes can be very popular and attract more customers.
Other than that, they also provide free delivery if the order came within the area of Kemaman, Terengganu. For orders that came from outside of Kemaman, the cakes will be send by postage and the rates depends on what courier that they use. They also offer free birthday cards. Chocolate bouquets can be requested for additional RM20.
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2.5 Price List
PRODUCT PRICE PRODUCT PRICE
(KEK TORNADO)
RM30
(KEK LAPIS SARAWAK)
RM90 KE RM120
(KEK KUKUS BUAH)
RM50 KE RM80
(KEK SARANG SEMUT)
RM50
(FRUIT’S PASTRY CAKE)
RM50
(KEK PISANG)
RM30
(DOUBLE HEAVEN CAKE)
RM35
(PEANUT BUTTER CHOC CAKE)
RM25
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PRODUCT PRICE PRODUCT PRICE
(ROYAL BUTTER CAKE)
RM50
(JAPANESE COTTON CHEESE CAKE)
RM50
(CHOC MOIST CAKE)
RM15
(KEK MARBLE)
RM40 KE RM50
(BISCOFF CHEESE CAKE)
RM16 KE RM120
(BLUE OCEAN CAKE)
RM30
15
PRODUCT PRICE PRODUCT PRICE
(NUTELLA CHOC BANJIR)
RM30 KE RM50
(MELTING FRUIT CHEESE CAKE)
RM20
(SWISS ROLL)
RM20
(VOLCANO CHOC CAKE)
RM20
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3.0 FACEBOOK
3.1 Facebook Page
For this business, we were acquired to create our own Facebook page. We have created Facebook page named Amja’s Kitchen. This page will be use as a platform to promote and sell our products and services. It can also create awareness of Facebook users about our page.
Nowadays, people tend to go online to find the products or services that they want or need. It is because they can search more easily. Hence, Facebook page can be a great platform to connect us with customers. In our page, we have created many teasers, hard sell and soft sell posts that are related to our business.
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3.2 Custom URL
URL is Uniform Resource Locators. It works as unique addresses to help people to locate specific website. Custom URL serves as the web address of your profile page and can be shared and bookmarked by other users. Below is our Facebook page URL;
https://www.facebook.com/Amjas-Kitchen-107113985395580
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3.3 Post (Teaser)
19
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3.4 Copywriting (Soft Sells)
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24
25
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3.5 Copywriting (Hard Sells)
27
28
29
30
31
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3.6 Relevant Graphics
Our Facebook page currently already have 40 posts including teasers, soft sells and hard sells and it is still ongoing. Below are the posts that have been published;
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3.7 Sales report
Within the period of advertising, we managed to secured 3 transaction that led us to make a sale of RM300.00. All orders are made from Facebook page we have created earlier. This report was generated from Go-eCommerce platform which is used to track and manage our sales and expenses.
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4.0 CONCLUSION
Social media profiling is one way of important marketing tools that is purposely exposed our business to customers to trigger their interest and attention towards our product. New innovative copywriting has proven to become the contributors to the product placement in the society. The expansion of technology has brought us to the world with information circulation and news dissemination, for the entrepreneurs who wants to excel on their field, utilising such technologies might give so many advantages.
Introduction of ENT530 subject in Mara University of Technology (UiTM) is a promising starter for students who want to ventures in this sector of employment. This subject also highlighted all opportunities and incentive given by the government to help and support new entrepreneurs to success in this field. With all lesson learnt, I definitely believe everyone can be an entrepreneur and contribute to our society.
