SOCIAL MEDIA PORTFOLIO ALLEZ.GADGET
PRINCIPLES OF ENTREPRENEURSHIP (ENT530): SOCIAL MEDIA PORTFOLIO
NAME: STUDENT ID:
MUHAMMAD DANIEL HAIKAL BIN ZAIDI 2020847538
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ACKNOWLEDGEMENT
First and foremost, we would like to praise Allah SWT for the chance that has been given to us to live as His servant and with His will, we are able to do this assignment smoothly without any difficulties. We would like to express our greatest gratitude to our lecturer, Sir Raslan Bin Nordin for the valuable guidance and advice. He inspired us greatly to work on this assignment. His willingness to motivate us contributed tremendously to this assignment. We also would like to thank him for showing us some examples that related to this assignment and with his help, we are able to complete the assignment that has been assigned to us successfully.
Finally, an honorable mention goes to our families for their understanding and
support of us in completing this assignment and our deepest gratitude goes to all our
classmates and close friends.
EXECUTIVE SUMMARY
As for our social media portfolio, we have chosen to run an online business that sells gadget accessories. Our business is run by 2 owners which are Muhammad Daniel Haikal and Ahmad Jauzi because of this, our business name is Allez.gadget. This business is a home-based business. Hence, it is located at our own home which is in Kuantan, Pahang.
In the early operation of this online business, we offer 4 products to our customers which are brownies, marble sponge cake, egg tart, and cheese tart. To satisfy our customers’ wants, our cheese tart comes in 3 fillings and our marble sponge cake color can be customized. Our products use high quality ingredients with the finest quality.
Despite this, we could still maintain our price to be lower than our competitors.
Allez.gadget target market is focused on individuals who want to find high quality gadget accessories with a low price. Our products are suitable for everyone, and it is affordable to everybody. A gadget accessories business can be found everywhere but what makes us different is, we provide excellent customer service that makes us the preferred choice over the others business.
Our online business is expected to grow, and we can come out with more choices of
dessert and pastry in the future. We hope that our business can sustain in a long period
of time to cater to customers' demand and are looking forward to expanding our
business to a retail shop and recognized by many customers.
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TABLE OF CONTENT
ACKNOWLEDGEMENT... 1
EXECUTIVE SUMMARY... 2
TABLE OF CONTENT... 3
GO-ECOMMERCE REGISTRATION... 4
INTRODUCTION OF BUSINESS... 10
FACEBOOK... 14
FACEBOOK POST – TEASER... 15
FACEBOOK POST – COPYWRITING (HARD SELL)...16
FACEBOOK POST – COPYWRITING (SOFT SELL)...22
CONCLUSION...42
GO-ECOMMERCE REGISTRATION
Personal Profile (Daniel)
5 Personal Profile (Jauzi)
Business Profile
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9
SSM REGISTRATION
INTRODUCTION OF BUSINESS
❖ Name and address of business: Allez.gadget
BUSINESS INFORMATION
Name of the business Allez.gadget
Address
Contact information
Form of business Partnership
Industry type Gadget Accessories
Main product & activity Selling various type of accessories for gadget Date of registration & commencement 12 July 2022
Registration number 202203175660 (003415251-M)
Facebook page Allez.gadget
Bank account Bank Islam:
Muhammad Daniel Haikal Bin Zaidi
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❖ Organization chart:
❖ Vision / Mission
Vision: To become the most well-known online gadget accessories supplier in Malaysia Missio
n:
Providing superior quality phone accessoriesProvide outstanding customer service to get customer satisfaction
❖ Descriptions of products
Our primary line of work is selling accessories gadgets such as earphones, airpod, cable, 3 pin adapter and adapter dual lightning, particularly those with the iPhone brand. We plan to launch this firm since our analysis shows that there is room for growth in the market for device accessories. Finding high-quality products these days is particularly difficult for consumers of gadgets with the iPhone name because the majority of them are fraudulent and of subpar quality.
In fact, some vendors are ready to mislead customers by claiming that the item is authentic when it isn't.
Due to the consumer being directly defrauded, money is wasted on the incorrect purchase. Due to the fact that the items being sold in the night market are imitations imported from China, the world's top producer of copycat products in the gadget category, we have been able to offer quality products that are comparable to originals at significantly lower rates than goods sold by outsiders. People will get more eager and rush to our business to purchase gadget electrical devices as a result. The majority of the accessories we sell are also sourced from Singapore-based iPhone factories.
Each sold item has a price ranging from RM 49 to RM 135. In order to ensure that our consumers are happy wearing our products, we choose to set this pricing. It is important to us that the things we provide are of high caliber and enjoyable for our customers to utilize. The tech accessories we provide are not your typical night market-priced accessories for common tech.
13 PRICE LISTING
NO ITEM PRICE (RM)
1 Adapter Dual Lightning McDodo 49
2 USB Type C Lightning 49
4 Adapter 20W Original Genuine Apple 100 89
5 Cable Original Iphone 49
6 3 Pin Adapter 89
7 Earpod Audio Jack & Earpod Lightning Connector 59
8 Set Combo A 129
9 Set Combo B 135
10 Set Combo C 130
11 Set Combo D 49
12 Set Combo E 95
SOCIAL MEDIA REPORT
This pictures shows about Facebook Page of our business which is Allez.gadget. This page was created on 12 May 2022. People who want to visit our Facebook Pages can access our link https://www.facebook.com/allezgadget.my
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FACEBOOK POST – TEASER
FACEBOOK POST – COPYWRITING (HARD SELL)
HARDSELL 1 HARDSELL 2 HARDSELL 3
17 HARDSELL 4 HARDSELL 5 HARDSELL 6
HARDSELL 7 HARDSELL 8 HARDSELL 9
19 HARDSELL 10 HARDSELL 11 HARDSELL 12
HARDSELL 13 HARDSELL 14 HARDSELL 15
21 HARDSELL 16
FACEBOOK POST – COPYWRITING (SOFTSELL)
SOFTSELL 1
23 SOFTSELL 3
SOFTSELL 4
SOFTSELL 5
25 SOFTSELL 7
SOFTSELL 8
SOFTSELL 9
27 SOFTSELL 11
SOFTSELL12
SOFTSELL 13
29 SOFTSELL 15
SOFTSELL 16
GRAPHIC USE TO EACH POST/COPYWRITING
T
easer
31 Hardsell
33
Softsell
35
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SALES REPORT
CUSTOMER 1
Name : Daniel Firdaus
Address :
Item Buy : Earpod Audio Jack
Payment Method : Online Transfer Banking Proof of Payment :
CUSTOMER 2 Name : Azib Azhan
Address :
Item Buy : Adapter Dual Lightning
Payment Method : Online Transfer Banking Proof of Payment :
39 CUSTOMER 3
Name : Muhammad Danish
Address : Indera Mahkota 5 Lorong IM 5/9, 25200, Pahang
Item Buy : Combo Set C
Payment Method : Online Transfer Banking Proof of Payment :
CUSTOMER 4
Name : Amirul Hakimi
Address :
Item Buy : Earpod Lightning
Payment Method : Online Transfer Banking Proof of Payment :
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CONCLUSION
To conclude, there are many other steps or ways to promote a business' products or services. Since our current situation and the young generation most likely cannot be separated from their smartphones, social media is the best solution for businesses to market their products online. Almost all people, including old people, tend to have social media nowadays. Facebook is one of the best social media platforms to set up and run our business on the platform.
For Allez Gadget, selling accessories on Facebook are really helping to promote the products, market and also selling our products. Any posting can reach our target market easily either in country or out of country.
