ASK 4C Musically Themed Role Playing
Haslinda Hasan
Faculty of Business, Economics and Accountancy Universiti Malaysia Sabah Jalan UMS, 88400 Kota Kinabalu, Sabah
Email: [email protected] ABSTRACT
Strategic marketing is a demanding course, not only for the students but also for the lecturer. In order to create an engaging environment for course assessment that meets Course Learning Outcome 3 (CLO3)/Programme Learning Outcome 7 (PLO7), where students are able to demonstrate independent learning and exposure to information on strategic marketing concepts and theories from a variety of sources, students were assigned to create 10-15 minute presentations, role play on a musical theme. This assessment is based on the ASK model (attitude, skills, knowledge) and reinforced by the 4C concept (communicative, cooperative, creative, critical reflection). Based on the students' participation and assessment, it is determined that the students are able to achieve the set goals. This assessment can be followed up with improvement and also identification of other topics that give students space to show their talents in an area while achieving the learning objectives of the course. In conclusion, conducting the assessment has added value to the students in terms of consolidating knowledge about exploring the reality of the outside
world in the context of strategic marketing.
Keywords: Strategic marketing, CLO, PLO, ASK model, assessment
