The main objective of this study is to determine the relationship between price, attitude and peer influence with factors influencing the trending Halal food consumption among consumers in Malaysia. It also identifies and evidences the factors influencing the trending Halal food consumption among consumers in Malaysia. The results show the significant level or relationship between price, attitude and peer influence with factors influencing the trending Halal food consumption among consumers in Malaysia.
To summarize, this study's findings proved that price, attitude and peer influence are the factors that influence the trend of Halal food consumption among consumers in Malaysia. The popular Halal food is gaining high acceptance from various races and religions who consider the quality and cleanliness of a food.
INTRODUCTION 1.1 BACKGROUND OF THE STUDY
- PROBLEM STATEMENT
- RESEARCH QUESTION
- RESEARCH OBJECTIVES
- SCOPE OF THE STUDY
- SIGNIFICANCE OF STUDY
- DEFINITION OF TERM .2 TRENDING
- HALAL FOOD
- ORGANIZATION OF THE PROPOSAL .1 CHAPTER 1: INTRODUCTION
- CHAPTER 2: LITERATURE REVIEW
- CHAPTER 3: RESEARCH METHOD
Is there any relationship between price and the trend of Halal food consumption among consumers in Malaysia. Is there any relationship between attitude and the popular Halal food consumption among consumers in Malaysia. To investigate the relationship between price and the trend of Halal food consumption among consumers in Malaysia.
To examine the relationship between attitude and the trending Halal food consumption among consumers in Malaysia. To investigate the relationship between peer influence and the trendy Halal food consumption among consumers in Malaysia.
LITERATURE REVIEW 2.1 INTRODUCTION
- UNDERPINNING THEORY
- PREVIOUS STUDIES .1 PRICE
- ATTITUDE
- PEER INFLUENCE
- THE TRENDING HALAL FOOD CONSUMPTION
- HYPOTHESIS STATEMENT
- CONCEPTUAL FRAMEWORK
- CONCLUSION
This research focuses on food consumption factors and trend halal food consumption among consumers. H1: There is a significant relationship between price and trend halal food consumption among consumers in Malaysia. H2: There is a significant relationship between Attitude and trend Halal food consumption among consumers in Malaysia.
H3: There is a significant relationship between peer influence and the popular Halal food consumption among consumers in Malaysia. Finally, peer influence is the last independent variable to the dependent variable that trends Halal food consumption among consumers in Malaysia.
RESEARCH METHODS 3.1 INTRODUCTION
- RESEARCH DESIGN
- DATA COLLECTION METHODS
- PRIMARY DATA
- STUDY POPULATION
- SAMPLE SIZE
- SAMPLING TECHNIQUES
- RESEARCH INSTRUMENT DEVELOPMENT
- MEASUREMENT OF THE VARIABLES
- NOMINAL SCALE
- ORDINAL SCALE
- INTERVAL SCALE
- RATIO SCALE
- PROCEDURE FOR DATA ANALYSIS
- CONCLUSION
In order to ensure the respondents' understanding, a brief explanation will be given regarding people's views on halal food and the widespread consumption of halal food in Malaysia. The purpose of the study was to assess the factors influencing the consumption of halal food among consumers in Malaysia and the consumption of halal meals that are popular in the country. In this study, the sample of this study examined the factors influencing the consumption of halal cuisine among consumers in Malaysia.
What conclusions can be drawn from a given set of data depends greatly on the magnitude of the variables being monitored, as well as the analytical tools that can be used. To connect the deductive categories to the text, Mayring (2000) states that the previous section of derivational theoretical analysis is used. To examine the relationship between price and consumption of halal food among consumers in Malaysia.
To investigate the relationship between attitude and the halal food consumption among consumers in Malaysia. To investigate the relationship between peer influence and the halal food consumption among consumers in Malaysia. Is there any relationship between price and the Halal food consumption among consumers in Malaysia.
To examine the relationship between attitude and halal food consumption among consumers in Malaysia. Is there any relationship between attitude and Halal food consumption among consumers in Malaysia. To investigate the relationship between peer influence and Halal food consumption among consumers in Malaysia.
DATA ANALYSIS AND FINDINGS 4.1 INTRODUCTION
- PRELIMINARY TEST .1 PILOT TEST
- RELIABILITY TEST FOR PILOT TEST
- DEMOGRAPHIC PROFILE OF RESPONDENTS
- DESCRIPTIVE ANALYSIS
- OVERALL MEAN SCORE FOR VARIABLES
- DESCRIPTIVE ANALYSIS FOR INDEPENDENT VARIABLES Table 4.5: Descriptive Analysis of Price Factor
- DESCRIPTIVE ANALYSIS FOR DEPENDENT VARIABLES
- VALIDITY AND RELIABILITY TEST
- NORMALITY TEST
- HYPOTHESES TESTING
- RELATIONSHIP BETWEEN PRICE AND THE TRENDING HALAL FOOD CONSUMPTION AMONG CONSUMERS IN MALAYSIA
- RELATIONSHIP BETWEEN ATTITUDE AND THE TRENDING HALAL FOOD CONSUMPTION AMONG CONSUMERS IN MALAYSIA
- RELATIONSHIP BETWEEN PEER INFLUENCE AND THE TRENDING HALAL FOOD CONSUMPTION AMONG CONSUMERS IN MALAYSIA
- FACTORS INFLUENCE BETWEEN PRICE, ATTITUDE AND PEER INFLUENCE WITH THE TRENDING HALAL FOOD CONSUMPTION AMONG CONSUMERS IN
- SUMMARY / CONCLUSION
H0: There is no relationship between price and increasing consumption of Halal food among consumers in Malaysia. H1: There is a relationship between price and trend consumption of halal food among consumers in Malaysia. H0: There is no relationship between attitude and trend consumption of halal food among consumers in Malaysia.
H2: There is a relationship between attitude and trend consumption of halal food among consumers in Malaysia. H0: There is no relationship between peer influence and trend consumption of halal food among consumers in Malaysia. H3: There is a relationship between peer influence and trend consumption of halal food among consumers in Malaysia.
Meanwhile, the Pearson correlation value is 0.736 which explained the strong relationship between peer influence and the trend of Halal food consumption among consumers in Malaysia. H0: Price, attitude and peer influence are not the factors that affect the trend of Halal food consumption among consumers in Malaysia. H1: Price, attitude and peer influence are the factors that influence the trend of Halal food consumption among consumers in Malaysia.
It also has a positive direction between them, which means that the higher the price factor, the higher the trend Halal food consumption among consumers in Malaysia. Moreover, there is a relationship between the peer influence factor and the dependent variable, which is trend Halal food consumption among consumers in Malaysia, with an average strength level of 0.652. Moreover, there is a positive direction between peer influence and trend Halal food consumption among consumers in Malaysia.
DISCUSSION AND SOLUTION 5.1 INTRODUCTION
KEY FINDINGS
To what extent elements such as price, attitude and peer influence contribute to the increased popularity of halal food among customers in Malaysia is the primary objective of this study. Researchers concluded that factors such as price, attitude and peer influence influence the growing popularity of halal food after analyzing the data presented in Chapter 4. H4: Price, attitude and peer influence are the factors influencing the trend of halal food consumption influence consumers in Malaysia.
DISCUSSION .1 PRICE
- ATTITUDE
- PEER INFLUENCE
The Pearson correlation coefficient of table 5.1 of attitude factor showing the p-value is 0.000 less than the alpha value (0.05). This proves that there is a significant or positive relationship between this attitudinal factor and dependent variable which is the tendency to be Halal food consumption among consumers in Malaysia. In addition, it shows that attitude factor cannot be rejected as a factor influencing the trend of Halal food consumption among consumers in Malaysia.
In general, Halal food is a religious question and it is also good and Halal cuisine that can develop a respectful and pleasant personality (Adzharuddin & Yusoff, 2018). The choice of the popular Halal food is mainly influenced by attitude, as attitude influences decisions. The results of questionnaires distributed among consumers in Malaysia show that 68.4% strongly agreed to prioritize the choice of popular Halal food under the attitude factor.
Based on the findings of the result table 5.1, it shows that peer influence has a positive relationship with trend consumption of halal food among consumers in Malaysia because the p- value is 0.000 less than the alpha value (0.05). That is, peer influence is acknowledged as a factor influencing trending consumption of halal food among consumers in Malaysia. In this era of globalization, peer influence is one of the key factors in making a decision.
48.2%, 110 out of 228 consumer respondents in Malaysia, strongly agreed with the statement mentioned in the questionnaires that they often buy halal food when invited by their friends. It shows that there is a strong relationship between peer influence and trendy consumption of halal food among consumers in Malaysia.
IMPLICATIONS OF THE STUDY
Due to rapid technological advances in food processing and production, faeces can accidentally contaminate halal food. There are many different types of halal food contamination in the market, especially when it comes to halal food preparation techniques, including slaughtering techniques, raw material sources, material sources, processing, packaging, food hygiene, safety, etc.
LIMITATIONS OF THE STUDY
Another example is when the sample size for this study was determined by convenience sampling.
RECOMMENDATIONS OR SUGGESTIONS FOR FUTURE RESEARCH
OVERALL CONCLUSION OF THE STUDY
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Halal food consumption: A comparative study between Arab Muslim and non-Arab Muslim consumers in Malaysia. Investigating factors influencing consumer purchase intention towards organic halal food, Journal of Entrepreneurship, Business and Economics. Why we are eating halal – using the theory of planned behavior in predicting halal food consumption in Generation Y in Malaysia.
Managers' perceptions of the effectiveness of the internal audit function: a case study at tnb. In Science, Ethics and Society: Preprints of the 5th Congress of the European Society for Agricultural and Food Ethics (pp. 81-85). This questionnaire was released as part of our final year project in Kota Bharu, Kelantan, to investigate the factors influencing trend halal food consumption among consumers in Malaysia.
We are final year students enrolled in the Bachelor of Business Administration (Islamic Banking and Finance) with Honor (SAB) program at the Faculty of Business and Entrepreneurship (FEB) of University Malaysia Kelantan (UMK).
Next, please rate this section which aims to examine the elements that influence Malaysians' consumption of halal food. I will try to make the viral halal food myself if the food is hard to find around my area. This section aims to study the price factors that affect the consumption of halal food among Malaysians.
The price and quality of every popular Halal food influence me to buy Halal food. This section aimed to examine the factors of peer influence with factors influencing the trend of consumption of halal food among consumers in Malaysia. I was influenced to buy trendy halal food by my family's habit of trying trendy food.
I am interested in trying halal food from other cultures made with halal items. This section intended to study attitudinal factors with factors influencing the trend of halal food consumption among consumers in Malaysia. Content of report is systematically written with good background of study, problem statement, research objective, in.
The report is not produced according to a certain time and/or according to the format. The report is produced within a specified time but does not follow a format. The report is grammatically, theoretically, technically and logically correct in most of the few chapters.
