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Internet Marketing: A Special Website for Visually Impaired Customers

by

Wan Mardhiahani Binti Wan Marzuki

Dissertation submitted in partial fulfilment of tbe requirements for the

flachclor of Technology (Hons) (Business Information System)

MAY2011

Universiti Teknologi PETRONAS Bandar Seri Iskandar

31750 Tronoh

Perak Dam! Ridzuan

CERTIFICATION OF APPROVAL

Internet Marketing: A Special Website for Visually Impaired Customers

Approved by,

by

Wan Mardbiahani Binti Wan Marzuki A project dissertation submitted to the Bsuiness Information System Programme

Universiti Teknologi PETRONAS in partial fulfilment of the requirement tor the

BI\CHELOR OF TECHNOLOGY (Hons) (BUSINESS INFORMATION SYSTEM)

UNTVERSITI TEKNOLOGI PETRONAS TRONOH, PERAK

May 2011

' ,,

CERTIFICATION OF ORIGINALITY

Thi~;

is

lo '":iiify that! am responsible

tor

the work submitted in this project, that the original work is my own except as specified in the references and acknowledgements, and that the original. work contained herein have not been undertaken or done by unspecified sources or persons.

WAN MARDHWIANI BINTI WAN MARZUKI

ABSTRACT

Th:::; proje~t ,:over~ three ''spects which are internet marketing and website accessibility and visually impaired people. The main focuses are on the implementation of the web acc.essibiiity in the design of the ~?cbsit.: that (a_n be:

accessible to all customers either normal or visually impaired. The problems that had hct>n f~~mnd are the failurt: of in designing the \vebsite where as neglecting the visually impaired customers and also the challenge in convert visitor into buyer during the initial visit to \·vebsik·. ln thi:;: prcje;._:L, it win focus on the.

qualitative research to do the data collection for the purposes of the pmjcct. The data c.r;!icction \VH~ be on th~ prhnDJ'Y and secondary whereby the primary data gathered from th<: interviews that conducted and listening to web seminar meanwhile the secondary data gathert::d fron1 tht:~ on!lne jnurna.!s_, ~~rt!de~ and books. The data that had been collected will be analyzed and interprc1cd in order to g£'1 th~~ result. From ihc result~~ it can develop the design of the website and have user aeceptnnce Jesting whether it is accessible for visually impaired to access the website.

ACKNOWLEDGEMENT

! would like to tal<e ihe opportunity to express my utmost gratitude to the individuals that have taken the time and effort to assist me in completing the project. Without the cooperation of these indi"vld~tais, no dfJUbt

r

^vvou)d hi!."V(~ \(¹ face some minor complications throughout the course and also during deveiopi "g the project.

First and foremost the utmost 6'fatitude goes to my supervisor, Mr. Saipnnid1.am Mahamad. Without his guidance and assistances, l would not be able to develop the ~roiect. _{- '} /dso th~!1ks t~: !he Fii1al Y car 11 Proicct Coordinator.. Ms Siti _J Rohkmah M Shukri for providing rne with the initial information required along

is helping me in this project. I aiso would like to express my gratitude towards to

i1-W) persons who \~·iJHng t..::• be interviewed

\Vhich are Mr. Moses tfom National

Council of Blind Malaysia (NCBM) and Mr. Jeff Wong from Blind People Association Perak branch. Due to their hclr fu giving inf~_·:nn:::1tion i'egarding to visually impaired people that I have gained insight the pror.ess or tbe steps that l need to be taken in order my project is done and success.

TABLE OF CONTENTS

CERTIFICATION ... .11

ABSTRACT ... IV ACKNOWLEDGEMENT ... V CHAPTER 1 ... 1

INTRODUCTION ... 1

1.1 Background ... ! 1.2 Problem Statement ... .4

1.3 Objectives ... 5

1.4 Scope ofstudy ... 6

1.5 The Relevancy of the Project ... 6

CHAPTER2 ... 7

LITERATURE REVIEW ... ; ... 7

CHAPTER 3 ... 14

METHODOLOGY ... 14

3.1 Project Activities ... 15

3.1.1 Phase I: Research process and planning ... 15

3.1.2 Phase 2: Data collection and analysis ... 15

3.1 .3 Phase 3: Design and develop the website ... 16

3.1.4 Phase 4: User Acceptance Testing (UAT) ... 19

3.2 Proposed Tools I Equipments ... 20

3.3 Key Milestone ... 20

CHAPTER 4 ... 21

RESULT AND DISCUSSION ... 21

4.1Preliminary Study ... 21

4.1.1 Observation ... 21

4.1.2 Interview ... 22

4.2 System Interface ... 30

4.3 Discussion ... 27

CHAPTER 5 ... 29

CONCLUCSION AND RECOMMENDATIONS .•....•..•..•...•..••.••••.•••.•...•...••...•...••... 29

5.1 Conclusion ... 29

5.2 Recommendations ... 29

REFERENCES ... 30

APP.ENDICES ... 33

APPENDIX A: GANTT CHART ... 34

APPENDIX B: INTERVIEW ... 35

First Interview ... 35

Second Interview ... 38

APPENDIX C: SURVEY ... 40

Visually impaired Customers Survey ... 40

Internet Marketing: A Special Website for Visually Impaired Customers ... 42