Firstly, we would like to express our gratitude to Universiti Tunku Abdul Rahman (UTAR) for giving us the opportunity to involve ourselves in this business plan. Ng Yin Kuan for her valuable information and important advice regarding the development of this business plan.
EXECUTIVE SUMMARY
The Opportunity
The Description of the Business
Competitive Advantage
The Target Market
The Management Team
Brief Summary of the Financial Projections
Description of What the Business Needs
Exit Strategy for Investor
THE BUSINESS
The Description of the Business
The name, logo, and location of the propose business
Most of the cost of JKL Telecare Sdn Bhd is in the procurement of raw materials. JKL Telecare Sdn Bhd will use SWOT analysis to analyze the company's competitive advantages.
Nature of business/Products or service offer
Company missions and objectives
To promote a better quality of life by providing affordable, reliable and innovative telecare products while providing outstanding services to our customers. To offer products that meet the expectations and changing needs of our customers and provide efficient customer services.
The Opportunity
Problem to solve or need to be filled
- Memory lapses
- Variety of medicine
- Medication adherence
Stress will also cause a person to have difficulty concentrating on anything, which then leads to memory loss (Smith, Robinson, and Segal, 2013). The seriousness of poor adherence to medical regimens in Malaysia was raised in 2006, following the publication of the results of a study by Hassan et.
How the business solves the problem or fills the need
The drawers provide travelers with the convenience of storing different types of pills, as well as serving as a reminder to take medications and supplements. In addition, PD1 provides “peace of mind” and certainty to loved ones and caregivers by providing assistance to individuals with the need to take medications and supplements.
Competitive Advantages
Description of the business model
- Key partners
- Key activities
- Resources
- Value propositions
- Customer relationships
- Channels
- Customer segments
- Cost structure
- Revenue streams
Application of name search for JKL Telecare Sdn Bhd and the registration of the company under the Companies Commission of Malaysia. In addition, JKL Telecare Sdn Bhd's financial capacity must be assessed before any decision is made in terms of the company's credits.
How the business creates sustainable competitive
- Strength
- Weakness
- Opportunity
- Threat
Current Status and Requirement
Current status
Working with JKL Telecare Sdn Bhd's authorized company secretary service to help with registration. Employees' Registration Fund (EPF), Social Security Organization (SOCSO) and at the Inland Revenue Boards of Malaysia.
Projected milestones
INDUSTRY ANALYSIS
Industry Description
- Industry trends
- Industry size
- Industry attractiveness
- Profit potential
Current State and Future Developments” by Meidert, Früh and Becker (2014), they have identified several expected future trends in the telecare industry. I) The use of mobile health will increase. The intensity of rivalry between existing firms in the telecare industry in Malaysia is considered low.
Target Market
- Golden age community
- Working adults
- Individuals with polypharmacy needs …
- Individuals with dietary supplement regimen …
In addition to the golden age society, most of the working adults in today's world suffer from small and frequent memory lapses due to their busy lifestyles. This target market consists of the golden age community as well as those of other ages but with long-term and multiple medication needs.
Competitive Position within Target Market
Competitive Analysis Grid
MARKETING PLAN
Product/Service Feasibility Analysis
Description of the product/service offer
Concept testing and buying intention survey
Result: 83 percent of the respondents said PD1, JKL Telecare Automatic Pill Dispenser is a good product. Result: More than half of the respondents believe that PD1 will provide them with comfort in their everyday life. The result: 66 percent of respondents believe that PD1 will solve problems in their everyday life.
Pricing Strategy
Penetration strategy
Price discount strategy
Moreover, trade discounts can also help in improving the goodwill of the company where discounts are offered by the company to businesses and individuals.
Channels of Distribution
Indirect distribution channel
The company will ensure that the quality of the product can work in good time before the product is sent to the retail store or the end user. This is because these sectors have sufficient technical knowledge or skills to use the product so they are able to educate the consumer who buys and how to operate our product effectively. The consumer can provide feedback or answers to the retailer so that this information data can facilitate or improve our product in the future to meet the customer's expectation.
Direct distribution channel
Moreover, retailers are intermediaries who are primarily involved in selling products to end users who buy the products for their own consumption. In a nutshell, distribution strategy can provide an important means of competitive advantage as part of the interaction between a company, suppliers and customers in delivering values to the customers. Overhead costs can also be reduced while varieties of specialty products can be shown to the customers with compelling pictures and detailed descriptions of the product's features and benefits to our end customers.
Promotions and Advertising
- Sales promotion
- Outdoor advertising
- Print media
- Online advertising
Apart from promoting the product to customers and helping to grow the business, it is a way for the company to evaluate updates from other companies. It is the best way to reach the domestic customers of older ages and gives the customer a sense of credibility and trustworthiness about the company's product. For questions on the company's dealers, the customer can choose to send messages or comments to the company's Facebook chat box chat box.
PRODUCTION PLAN
Manufacturing Process
One of the goals of JKL Telecare Sdn Bhd is to provide customers with exceptional customer service and support. This enables her to easily build corporate relationships with the various stakeholders in the company. In addition to that, a personnel administration manager must manage the company's general administrative affairs.
JKL Telecare Sdn Bhd will apply for trademark to protect its logo in Malaysia after starting business on 1 January 2015. The company's advertising cost for the first year will be RM5,000 to help promote brand awareness for the company. The nature of the business carried on or to be carried on by the company.
From the date of its incorporation, the registered office of the company will be located at.
Availability of Qualified Labor Pool
Physical Plant
JKL Telecare Sdn Bhd's office and manufacturing facility will be in the same building and location. The production plant consists of a raw material warehouse, where incoming and unused raw materials will be stored, an assembly area for the production of JKL Telecare automatic tablet dispenser, PD1, a quality control room for final product quality control, a packaging department. , and the finished product warehouse, where it will be attached to the loading bay to provide convenience in product distribution.
Machineries and Equipment
Names of Suppliers of Raw Materials
Quality Control
At this stage, defective units will be inspected by the product engineer and a decision will be made between repairing the units for minor correctable defects and recycling the units that have major defects.
Customer Support
Warranty
Customer care line
MANAGEMENT TEAM
Management Structure
He is designated as the Financial Manager of the company because of his extensive knowledge and experience in accounting and finance. She is good at handling tasks systematically and this has led to her being the most suitable candidate for the position of Human Resource Administration Manager. Her qualities led to the best candidate as the Sales and Marketing Manager.
Key Professional Service Providers
In addition, the manager must provide support to the legal aspect of the business and prepare related reports accordingly. Delegation of distribution channels is also part of the production and quality control manager roles. At the time of incorporation of JKL Telecare Sdn Bhd, 400,000 shares of RM 1.00 each were authorized.
One of the JKL Telecare Sdn Bhd's goals is to create an employee-friendly environment and maintain the employee retention rate at a minimum rate of 75 percent. In order to reduce financial risk, the accounting department as well as the directors of JKL Telecare Sdn Bhd will need to carefully review and review the cash flow and expenses of the company on a regular basis. In the case of a certification mark, please attach a copy of the rules governing its use.
In the case of a defensive trademark, please attach a copy of the case statement verified by a statutory declaration.
COMPANY STRUCTURE, INTELLETUAL PROPERTY, AND OWNERSHIP
Organizational Structure
In addition, he is also the spokesperson of the organization, representing the organization in dealing with press and media. Human resource administration manager's responsibilities range from providing professional human resource management to the administration support of the organization. He must ensure that the products are produced on time and set production goals on time based on the production capacity of the production plant.
Legal Structure
Legal form of organization
Ownership structure of the business
Intellectual Property
FINANCIAL PLAN
Capital Requirements for the Next Three (3) Years …
Ownership structure
Total start-up capital
Total fixed assets
Yearly Expenses
Overview of Financial Projections
Assumptions and Remarks
During the third year, RM3,000 will be distributed as bonus to each management personnel due to improved company performance. Secretariat & Disbursement (Business registration and license) is only done during the first year at RM500. Telephone rates are supposed to increase by 15 percent in the second year and 10 percent in the third year.
Pro Forma Income Statement (3 Years)
Cash Flow Projections (3 Years)
Pro Forma Balance Sheet (3 Years)
Payback Period and Exit Strategy
Net Present Value (NPV) and payback period
Exit Strategy
CRITICAL RISK FACTORS
Management Risk
Turnover rate of employees
Lack of experience
Marketing Risk
Low brand-name recognition
Financial Risk
Economic factors and government regulations
Government regulations that are not favorable to people's income and industry will also affect our business financially.
Credit risk
Intellectual Property Infringement
Contingency Plan
Management risk
Marketing risk
Targeting the wrong market and using the wrong marketing techniques will result in wasted resources. In short, the strong brand image projected by the combination of effective marketing techniques and the quality of the product itself. Proper and clear marketing direction will shorten the time needed to build strong brand name recognition.
Financial risk
Marketing analyzes may then be conducted periodically to understand customer needs and expectations and to ensure we are targeting the right group of customers and to explore more potential markets.
Intellectual property protection
Where a director is also a manager or secretary, his particulars should be given under each of the headings "Directors" and "Managers and Secretaries". Also note the relevant ID card/passport type code after the relevant numbers i. In the case of a trademark, please attach a copy of the oath, affidavit or statutory declaration that the applicant is the true owner.
Ensure that the image is clear and fully complies with regulation 34 and that the size of the trademark does not exceed 10 x 10 cm. A representative signing this form on behalf of the applicant will satisfy himself that the statement is truthful.
