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Tongkat All s - Forest Research Institute Malaysia (FRIM)

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Banking on Tongkat All s popularity

KUALA LUMPUR Think Tongkat All think Malaysia

Banking on Tongkat All s popu larity the government is working to make it synonymous with the coun try in the same vein as ginseng and green tea is to Korea and Japan respectively

Natural Resources and Environ ment Minister Datuk Seri Douglas Uggah Embas said he was confident that the herb was unique and en demic to Malaysia and could be turned into a flagship product

I hope the Forest Research In stitute Malaysia FRIM can focus on strengthening the development of Tongkat All and other herbs like mi sai kucing and kayu manis

We must learn from Korea s and Japan s success story Our herb in dustry has huge potential he said in a speech read by his deputy Tan Sri Joseph Kurup at the launch of

the Medicinal and Aromatic Plants

seminar in FRIM yesterday Also present was FRIM director general Datuk Dr Abd Latif Mohmod

Later at a press conference Ku

rup said annual exports of the Tongkat All orEurycoma longifotia

amounted to RM100 million The local herbal market mean while is worth RM10 billion

The United States and South Ko rea were the two major importers of Tongkat Ali

We want to add value to Tongkat Ali so people will automatically re late it to Malaysia

Meanwhile Latif said the institute for the past year had been collab orating with a private firm to grow more Tongkat Ali and ensure uni formity in terms of quality to meet

market demands

The laboratory produced Tongkat

Ali can be harvested within several years and will contain thrice the nu trients then the wild herbs

This he said would help with the conservation of the species without compromising on its quality

It is getting more difficult to find Tongkat Ali in the wild

A lab will not only save a lot of money and time but will prevent us from over harvesting the plant he

said

Headline Banking on Tongkat Ali's popularity

Date 04 Aug 2010 Language English

MediaTitle New Straits Times Page No L-26

Section Local News Article Size 126 cm

2

Journalist N/A Color Black/white

Frequency Daily ADValue 1,745

Circ / Read 136,530 / 330,000 PRValue 5,234

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