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TABLE OF CONTENTS
FRONT PAGE 1 DECLARATION OF ORIGINAL WORK 2
LETTER OF SUBMISSION 3 LIST OF FIGURES 4 LIST OF ABBREVIATIONS 5 ACKNOWLEDGMENT 8 CHAPTER 1: INTRODUCTION
1.0: OVERVIEW 9 1.1 BACKGROUND OF THE STUDY 10
1.2 BACKGROUND OF THE COMPANY 11 1.2.1 SAHAM SABAH BERHAD 11 1.3 SCOPE AND LIMITATIONS OF THE STUDY 12
1.4 PROBLEM STATEMENT 12 1.5 OBJECTIVES OF THE STUDY 14 1.6 SIGNIFICANCE OF THE STUDY 15
1.6.1 SAHAM SABAH BERHAD 15
1.6.2 THE PUBLIC 15 1.6.3 UNIT TRUST MANAGEMENT COMPANY 15
1.6.4 FUTURE RESEARCHER 15 CHAPTER 2: LITERATURE REVIEW
2.0: OVERVIEW 16
2.4 2.5 2.6
DEMAND FOR UNIT TRUST CONCEPTUAL FRAMEWORK RESEARCH HYPOTHESIS
20 21 21
CHAPTER 3: DATA METHODOLOGY
3.0 INTRODUCTION 23 3.1 RESEARCH DESIGN 23 3.2 DATA COLLECTION METHOD 24
3.2.1 QUESTIONNAIRE 25 3.2.2 INTERVIEW 25
CHAPTER 4: FINDINGS
4.1 FREQUENCY ANALYSIS 26 4.1.1 DEMOGRAPHIC PROFILE 26 4.2 CORRELATION ANALYSIS 47 4.3 REGRESSION ANALYSIS 48
CHAPTER 5: CONCLUSION
5.1 RECOMMENDATION 51
REFFERENCES 54-55
ACKNOWLEDGEMENT
First and foremost, I would like to thank my advisor, Mr Shamlie Salisi for guiding me and teaching me on how to conduct this paper whom without, I would not have been able to complete this paper. I would also like to thank all my other lecturers namely, Dr Imbarine bujang, Mdm Sarmila Udin, Mdm Rapheedah , Dr Rozita and to my other lecturers for the lectures during these past 2 years. These lectures have definitely helped me in my course to complete this paper.
I would also like to thank all my classmates. Whom during these past 2 years have shared together through thick and thin, and to those who have helped me in my course in completing this paper.
Finally, I would also like to thank my Family in helping me reached my Bachelor's
Degree whom without, I would not have completed.
CHAPTER 1 INTRODUCTION
1.0 OVERVIEW
First and foremost, the research topic conducted by the researcher is The study on The Factors Affecting the Demand for Unit Trust: Evidence from Saham Sabah Berhad. The contents of this report consists of several parts such as:
i) Introduction ii) Literature Review iii) Research Methodology iv) Findings
v) Interpretation of data vi) Recommendation vii) Conclusion
viii) Bibliography.
Each of these chapters will explain in detail the essential procedure as well as steps taken in order for this study to be completed. This chapter discusses the background of the study, scope, problem statement, objectives as well as research questions, limitations, significance and hypothesis.
