The following tables and interpretations are based on the data gathered.
Vision Table 1
Test of Association of Company’s Vision and Year of Establishment
Computed Chi-square value
Degrees of Freedom (df)
Computed p-value
(2-tail)
Vision of the Company 2.076 3 .557
The computed chi-square (df=3, α=.05)2.076 is less than the critical value (df=3, α=.05)7.81, it follows that there is no significant association between the company’s vision and their year of establishment. The computed p-value of .557 is greater than α=.05, we conclude, as before, that the hypothesis of no association must be accepted.
Rareness, Value, Imitability
Table 2
Test of Association of Resources and Year of Establishment
Resources Computed
Chi-square value
Degrees of Freedom (df)
Computed p-value
(2-tail) Value resources and
capabilities which competitors do not have (Value)
13.357 11 .271
Value resources and capabilities which cannot be
copied (Rareness)
3.150 5 .677
Protecting imitability of its
resources (Imitability) 7.467 4 .113
The computed chi-square (df=11, α=.05)13.357 is less than the critical value (df=11, α=.05)19.7, it follows that there is no significant association between value resources and capabilities utilized by the PR firms which competitors do not have and their year of establishment. The computed p- value of .271 is greater than α=.05, we conclude, as before, that the hypothesis of no association must be accepted.
The computed chi-square (df=5, α=.05)3.150 is less than the critical value (df=5, α=.05)11.1, it follows that there is no significant association between value and resources of the PR firms which cannot be copied and their year of establishment. The computed p- value of .677 is greater than α=.05, we conclude, as before, that the hypothesis of no association must be accepted.
The computed chi-square (df=4, α=.05)7.467 is less than the critical value (df=4, α=.05)9.49, it follows that there is no significant association between protecting
imitability of the PR firms’ resources and their year of establishment. The computed p- value of .113 is greater than α=.05, we conclude, as before, that the hypothesis of no association must be accepted.
Technological Changes
Table 3
Test of Association of Technological Changes and Year of Establishment Technological Changes Computed
Chi-square value
Degrees of Freedom (df)
Computed p-value
(2-tail)
Internet .972 1 .324
Website .583 1 .445
E- mail 4.922* 1 .027
On-line .199 1 .656
E-commerce .188 1 .664
*p< .05
The computed chi-square (df=1, α=.05).972 is less than the critical value (df=1, α=.05)3.84, it follows that there is no significant association between the use of internet of the PR firms and their year of establishment. The computed p-value of .324 is greater than α=.05, we conclude, as before, that the hypothesis of no association must be
accepted.
The computed chi-square (df=1, α=.05).583 is less than the critical value (df=1, α=.05)3.84, it follows that there is no significant association between the use of website of the PR fir ms and their year of establishment. The computed p- value of .445 is greater than α=.05, we conclude, as before, that the hypothesis of no association must be accepted.
The computed chi-square (df=1, α=.05)4.922 is greater than the critical value (df=1, α=.05)3.84, it follows that there is a significant association between the use of e - mail of the PR firms and their year of establishment. The computed p- value of .027 is less than α=.05, we conclude, as before, that the hypothesis of no association must be rejected.
The computed chi-square (df=1, α=.05).199 is less than the critical value (df=1, α=.05)3.84, it follows that there is no significant association between the use of on -line of the PR firms and their year of establishment. The computed p-value of .656 is greater than α=.05, we conclude, as before, that the hypothesis of no association must be accepted.
The computed chi-square (df=1, α=.05).188 is less than the critical value (df=1, α=.05)3.84, it follows that there is no significant association between the use of e -
commerce of the PR firms and their year of establishment. The computed p-value of .664 is greater than α=.05, we conclude, as before, that the hypothesis of no association must be accepted.
Leadership Profile Table 4
Test of Association of Leadership Profile and Year of Establishment Leadership Profile
Computed Chi-square
value
Degrees of Freedom (df)
Computed p- value (2-tail)
Gender .972 2 .615
Civil Status 7.283 4 .122
Age 5.694 4 .223
Length of PR Experience 6.680 3 .083
Educational Qualification 1.579 3 .664
Monthly Salary (in pesos) 6.925 3 .074
The computed chi-square (df=2, α=.05).972 is less than the critical value (df=2, α=.05)5.99, it follows that there is no significant association between the gender of the firms’ leader and their year of establishment. The computed p-value of .615 is greater than α=.05, we conclude, as before, that the hypothesis of no association must be accepted.
The computed chi-square (df=4, α=.05)7.283 is less than the critical value (df=4, α=.05)9.49, it follows that there is no significant association between the ci vil status of the firms’ leader and their year of establishment. The computed p-value of .122 is greater than α=.05, we conclude, as before, that the hypothesis of no association must be accepted.
The computed chi-square (df=4, α=.05)5.694 is less than the critical value (df=4, α=.05)9.49, it follows that there is no significant association between the age (as of last birthday) the firms’ leader and their year of establishment. The computed p-value of .223 is greater than α=.05, we conclude, as before, that the hypothesis of no association must be accepted.
The computed chi-square (df=3, α=.05)6.680 is less than the critical value (df=3, α=.05)7.81, it follows that there is no significant association between the length of public relations experience o f the firms’ leader and their year of establishment. The computed p-value of .083 is greater than α=.05, we conclude, as before, that the hypothesis of no association must be accepted.
The computed chi-square (df=3, α=.05)6.680 is less than the critical value (df=3, α=.05)7.81, it follows that there is no significant association between the length of public relations experience of the firms’ leader and their year of establishment. The computed p-value of .083 is greater than α=.05, we conclude, as before, that the hypothesis of no association must be accepted.
The computed chi-square (df=3, α=.05)6.925 is less than the critical value (df=3, α=.05)7.81, it follows that there is no significant association between the monthly salary of the firms’ leader and their year of establishment. The computed p-value of .074 is greater than α=.05, we conclude, as before, that the hypothesis of no association must be accepted.